Patient acquisition: 6 strategies and supporting solutions that work
Patient acquisition is the work of helping prospective patients discover your organization, find the right provider, and complete a first…
Brand Strategy
Global branding strategy: A guide for marketing and brand leaders
Marketing leaders taking a brand across borders often encounter a familiar tension. Headquarters wants the brand to remain recognizable everywhere,…
Brand Effectiveness,Brand Management •
16 min
Franchise marketing strategy: A step-by-step guide
A central marketing lead at a real estate franchise needs one campaign live across 100+ independently operated offices by Friday. …
Brand Effectiveness,Brand Strategy •
16 min
Brand automation: Solutions, examples, and more (a leadership guide)
Your central brand team is relatively small. Your distributed network of advisors, producers, branch managers, regional marketers, and other teams…
Brand Management •
15 min
Best 7 franchise marketing software solutions to scale multi-location brands
Franchise marketing typically requires split responsibility between corporate teams and local operators. Corporate sets brand and campaign standards, while franchise…
Brand Management,Branding •
16 min
Multi-location brand management: Scale without losing brand control
For marketing leaders managing distributed companies, brand inconsistency is usually an operational problem, not a creative one. Local teams reuse…
Brand Management,Brand Strategy •
17 min
AI content personalization: Benefits, best practices, and tools
AI content personalization uses AI to create tailored variations of a single piece of content at scale. For distributed teams,…
Brand Effectiveness,Brand Identity •
14 min
How marketing leaders scale multi-location marketing with AI
Multi-location marketing teams often face a scaling problem. More locations mean more demand for local content, but the central design…
Brand Effectiveness,Brand Strategy •
13 min
Maintaining Brand Integrity at Scale: A Guide for Brand Leaders
Key takeaways Brand integrity is what ensures a company shows up the same way across every channel, team, and moment…
Branding •
11 min
Brand Identity Design: A Guide For Brand Leaders & Marketing Teams
Brand identity design goes far beyond a logo and color palette. It is the system that keeps every piece of…
Brand Identity,Branding •
14 min
12 fitness logo design ideas for your inspiration
Not sure how your next fitness logo should look and want a few examples to get your imagination’s wheels in…
Design •
7 min
How to increase brand awareness through your social media strategy
Today, over half of the world (4.89 billion people) use social media. A pretty staggering number, right? What’s more, a…
Branding •
6 min
Brand building 101: An 8-step brand development strategy
Building a brand is easy to do. Building a strong, sucessful brand that stands the test of time, people, and competitors?…
Branding •
7 min
Creative assets: Types, templates and management solutions
Creative assets give teams the building blocks they need to market their brand consistently. They include everything from logos, product…
Branding •
17 min
![Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]](https://www.marq.com/wp-content/uploads/2026/02/Rebranding-questionnaire-1024x575.webp)
Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]
Physics is to Albert Einstein as branding is to David Brier. A walking, talking brand himself, David Brier graced our…
Branding •
5 min
Elements of an effective brand promise
Here’s a promise: by the end of this article you’ll know exactly what a brand promise is and you’ll have…
Branding •
15 min
Past and present: Influential Black graphic designers and brand experts you should know about
Editor’s note: Originally, the Lucidpress blog featured two different blog posts that highlighted two eras — past and present —…
Design •
16 min
8 Examples of Great Brand Guidelines – And How They Can Inspire Your Own
The world’s most memorable brands didn’t build themselves overnight. What today’s juggernauts like Uber and Walmert did do, however, is…
Branding •
10 min
8 of the best real estate logo design ideas
You likely already know that a logo is an important part of any business’s branding. Not only does it make…
Design •
6 min
5 brand personality examples and what you can learn from them
Sometimes the best idea is the simplest one. That was certainly the case for the founder of J Dawgs, a…
Branding •
5 min
Branding essentials: Guide to creating a brand book
At the onset of building a business, branding might not seem like the first thing to conceptualize. Establishing the foundations…
Branding •
8 min
Guide to healthcare branding
As patients become more knowledgeable about their own health thanks to the internet and modern medicine, they’re also becoming more…
Branding •
8 min
How to Pick a Great Brand Name
So you finally made the decision to turn that brilliant idea into a legitimate business—congratulations! You’ve probably got a whole…
Branding •
10 min
Guide to the caregiver brand archetype
Someone who cares. When it comes down to life essentials, that’s all us humans need besides food, water, and shelter.…
Branding •
8 min
10 website design best practices
A well-designed website is a valuable investment that will generate revenue for your business—but 38% of people say they won’t explore a…
Design •
11 min
Guide to the magician brand archetype
The main goal of your brand, as it is of any brand, is to make a profit and perhaps change…
Branding •
5 min
5 influencer marketing strategies every real estate brand should know
Like every other industry, real estate has experienced rapid change due to new technologies. Perhaps the area that’s felt the…
Content •
6 min
10 Brand Metrics To Evaluate Your Brand Marketing Strategy
What about these words makes them unique: Coca-Cola, Apple, McDonald’s, Gucci, and Ikea? There’s nothing particularly striking about the words…
Branding •
12 min
30 branding stats and facts
A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the…
Content •
5 min
8 ways to build brand trust online
At one point in time, a recognizable brand was all that was needed for a business to thrive. But now,…
Branding •
7 min
7 branding mistakes your company should avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been…
Branding •
9 min
2026 Global Brand Management: 7 Frameworks to Scale Worldwide
global brand management
Brand Management,Brand Strategy •
22 min
11 benefits of marketing on Twitter for your business
Twitter began in 2006 as an online message board that was updated via text message. Since then, it’s grown into…
Content •
9 min
10 healthcare marketing ideas and strategies
Medical marketing can be challenging in an online environment of huge healthcare conglomerates, but there are some healthcare marketing strategies…
Branding •
8 min
How to write great thank you letters for donations
Fundraising is often the primary focus of a nonprofit organization, and for good reason. Donors empower your mission and enable…
Branding •
7 min
The 8 best free magazines online for brand marketers
Magazines have found new life on the web, where old brands have undergone a digital transformation to stay relevant and…
Branding •
5 min
5 situations that can damage your brand—and how to respond
Brand management is one of the most important parts of marketing. It can take a long time and a lot of…
Branding •
6 min
Local branding: 5 essential things to know
Building a local brand is tough. Even if your business is in an area with significant foot traffic, developing your…
Branding •
7 min
Branding colors: Selecting you color palette based on color psychology
Color is a big part of our world. The colors we surround ourselves with can impact our mood, change our…
Branding •
9 min
10 Essential KPIs for Creative Teams and How to Track Them
“Art for art’s sake” was once a popular motto in the art and literature worlds. Creators wanted to make beautiful…
Branding •
8 min
How to Build a Luxury Brand
According to Bain and Company, the luxury goods market is set to double in size from 2020 to 2030, reaching…
Branding •
5 min
10 consulting logo design ideas for your inspiration
Are you sitting at your desk waiting for that sweet, sweet logo inspiration to strike? No matter whether you’re a…
Design •
9 min
Artificial Intelligence Design Tool Statistics & Trends in 2023
This is a list of artificial intelligence (AI) design tools, statistics and trends of their usage, current standing and growth…
Featured •
20 min
The Brand Enablement Playbook
In most organizations, the disconnect between brand and the rest of the organization is real. On the one hand, brand…
Featured •
8 min
Group Therapy E5- The power of your brand story
In this episode of Group Therapy, Katie Krongard, Associate Creative Director at Marq, sits down with Brett Barlow, CEO of…
Branding,Group Therapy •
1 min
How Does Collaboration Expand the Creative Process? 4 Tips on Practicing Creative Collaboration
Have you heard of the ‘lone genius’ myth? It’s the idea that the world’s greatest creatives – think Michelangelo, Einstein,…
Branding,Content •
7 min
Group Therapy E3- How to keep your brand relevant when your business is constantly changing
In this chat with Adam Gunn, SVP of Brand at Pluralsight, and Cole Parker, Senior Product Marketing Manager at Marq,…
Branding,Group Therapy •
1 min
5 Tips for Mapping Your Creative Process
Creativity is a necessary component of any successful branding effort, but it is too often regarded as an elusive and…
Branding,Design •
6 min
6 Creative Processes You Can Template to Save Time
As a creative marketing professional, you know how complicated and time-consuming creating and managing dozens of pieces of marketing content…
Branding •
6 min
Unlocking Seamless Collaborations with Brand Guidelines
Collaboration is key for marketers and creative professionals. Whether it’s your internal team, contractors, or outside influencers you’re engaging with,…
Branding •
6 min
Group Therapy E2- Win loss analysis, measuring marketing effectiveness, and the real source of truth
In this dynamite episode of our new content series, Group Therapy, Trenton Romph, Head of Marketing at Clozd shares some…
Group Therapy •
1 min
Group Therapy E1 – Marketing strategy, experimentation, and data
Jeremy Wold, Head of Marketing at Awardco, and Katie Krongard, Senior Content Marketing Manager at Marq, discuss brand strategy shifts…
Group Therapy •
1 min
How to Build a Brand Style Guide + 7 Examples of What to Include | Marq
When you’re taking the first steps to build your brand, it can feel like a whole world of possibilities is…
Branding •
9 min
How to build a brand marketing strategy from the ground up
Sometimes, getting back to the basics can re-energize your team and help your organization find alignment across every initiative. As…
Branding •
8 min
What is a Brand Template?
The landscape for marketing and brands is constantly evolving, with market shifts that require your teams to operate with agility.…
Branding •
6 min
Why a Brand Enablement Strategy is Crucial to Your Brand Strategy | Marq
We’ve been kicking around the term “brand enablement,” and the lightning-bolt level of excitement we have about it is unmatched.…
Branding •
10 min
What is branding, and why is branding important?
If you Google “brand definition” you’ll find forty-three different attempts on just the first page of search results alone. There…
Branding •
8 min
What does your website say about your brand?
The internet is teeming with sites vying for attention, and a poor first impression could very well be your last.…
Design •
7 min
How does your product packaging tell your brand story?
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue…
Branding •
5 min
The minimalist guide to brand identity
Like many things worth learning about these days, brand identity is a topic that sometimes gets so misconstrued and complex…
Branding •
7 min
Business slogans 101: How to create a business slogan
With the right slogan, you can make people giggle at a pun, ponder the mysteries of the universe, or even…
Branding •
6 min
How Airbnb and Apple build their brands with storytelling marketing
We love stories. We use them to understand our world, to make connections with others, and to find meaning in…
Branding •
9 min
What is corporate branding, and are you ignoring it?
Put simply, the difference between corporate branding and product branding is that corporate branding represents an entire company and its complete portfolio…
Branding •
5 min
Why you should use mobile to build brand loyalty
First it was smartphones, quickly followed by tablets and now smartwatches. The move towards mobile devices is quickening, and marketers…
Branding •
5 min
5 office design tips to make your brand stand out
Branding your office can have a positive impact both on employees and on clients who visit, so it is well…
Branding •
3 min
How brand positioning improves your page titles
I’ve been writing page titles incorrectly my entire career. Google has provided best practices for constructing page titles, including: These are…
Branding •
4 min
Planning your business launch: The power of anticipation as a startup
Whether you’re a recently funded startup or a business that has been operating for years, building brand awareness will always…
Branding •
5 min
5 myths that devalue your content marketing strategy
A good content marketing strategy should explain why a company is making the marketing decisions that it is. Anyone reading…
Content •
5 min
How to use storytelling to raise conversion rates
A friend of mine says she could not help but be swayed by what people were saying about the importance…
Content •
5 min
Tech company branding: Tips from marketing & design experts
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. To break through the noise,…
Branding •
11 min
How to use content to super-charge your brand visibility
New to content marketing? Start off on the right foot with Lucidpress. Want to super-charge your brand visibility? The best…
Content •
4 min
Why do local small businesses need graphic design?
Some businesses naturally lend themselves to sharp design. Walk down any street in a hip neighborhood and you’ll see fashion…
Branding •
5 min
5 content tactics to ignite brand engagement with millennials
Many marketers want to step into millennials’ shoes, find out their preferences & dislikes, and speak to them in the…
Content •
5 min
5 social media hacks to accelerate brand engagement
Engaging followers on social media to boost your brand’s popularity is a fine art. Undoubtedly, your audience is spending a…
Content •
5 min
Is your brand outdated? When to complete a brand refresh
Sometimes, change is a good thing. A fresh lick of paint can revive a dull living room, a new haircut…
Branding •
7 min
How to boost your brand identity with influencer marketing
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Your brand identity is the…
Branding •
4 min
Standing out in the busy world of wellness brands
In a stressful world, it’s no wonder that people are drawn to the idea of “wellness.” According to The Global…
Branding •
7 min
The subtle art of using emotion in your visual content
How many advertisements do you remember fondly? Probably not that many, considering we’re bombarded with content on a daily basis.…
Content •
7 min
How voice search will impact brand voice
Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…
Branding •
7 min
Generating leads with content marketing: 4 things most brands get wrong
Okay, so you’ve recently made the conscious decision to focus more of your energy on creating content with the hope…
Content •
9 min
How senses influence brand experience
Are you emotionally connected to a particular brand? Maybe it’s the design of its packaging. Maybe it’s the colors they…
Content •
6 min
A complete guide to building brand awareness
Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels,…
Branding •
9 min
How to build your e-commerce brand
In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median…
Branding •
8 min
5 steps to build out your real estate mobile & text message marketing strategy
Marketing is getting tougher and tougher—there’s no doubting that. With 41% of brands planning to significantly increase their marketing budgets this year,…
Content •
6 min
How to maintain brand consistency as your business grows
Every business owners’ hope is that their business will grow. Whether it’s a small, medium or large business, there’s always…
Branding •
6 min
Branding? Follow this template for creating a brand platform
When you’re fine-tuning your brand, it’s important for everyone in your company to be on-board. Let’s face it: Keeping your…
Branding •
5 min
How to create a voice for your brand
It’s something you’ve been told to do for years, as far back as your high school English classes: Define your…
Branding •
7 min
Ephemeral content: How to use FOMO in your brand marketing
Before the rise of social media platforms, marketers relied on evergreen content. Evergreen content is content that’s always interesting, valuable…
Content •
7 min
A guide for building your brand with packaging design
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue…
Branding •
7 min
How to build a brand around sustainability
Why talk about sustainability? You’re probably fed up with the terms “millennial” and “Generation Y,” but they’re still helpful when…
Branding •
9 min
Using emotional branding to reach the distracted consumer
In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can…
Branding •
8 min
9 ways to make people fall in love with your brand
To get people interested in your brand and have them become loyal customers, it’s no longer enough to simply produce…
Branding •
6 min
How to build brand authenticity: Learning from Top 100 global brands
What is brand authenticity? Well, generally speaking, it’s when brands act, illustrate and feel (or be) genuine to their customers. …
Branding •
4 min
6 intelligent marketing trends for 2019
Over the last decade, marketing has undergone a variety of changes. The purchase funnel is more complex than ever before,…
Content •
6 min
How to create a successful college recruitment strategy
Open source learning. A global economy. Shifting demographics. These are just a few realities impacting your college recruitment strategy. According…
Content •
6 min
Why should you use direct mail as a marketing tool?
Last week I received a letter in my mailbox for the first time in a long time. It’s been ages…
Content •
8 min
Your Guide to Omnichannel Marketing
When it comes to reaching your customers, one channel simply doesn’t cut it anymore. Consumers are researching brands through search,…
Content •
6 min
A guide to start your real estate business
Starting a real estate business is an exciting step in any real estate agent’s career. However rewarding running your own real…
Content •
7 min
The brand manager’s guide to brand extension
Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the…
Branding •
5 min
How to write a brand positioning statement
Making sure every touchpoint — from content to sales — remains on-brand is essential. But when you have seemingly limitless…
Branding •
7 min
CMO guide to customer experience
CMO’s are in a unique position to own, understand, and implement customer experience not just as a marketing function but as a…
Content •
11 min
How to improve patient experience
Few things are more stressful than trying to navigate the healthcare system, and if patients have a bad experience on…
Content •
6 min
University branding: How to build a brand that drives enrollment
Not too long ago, universities didn’t have much need for a strong brand. But as the market for funding, recognition,…
Branding •
5 min
How to level-up your customer experience in banking
Financial institutions face their fair share of challenges when it comes to growing and retaining a happy, loyal customer base.…
Branding •
8 min
How to build your non-profit brand
As a non-profit organization, your brand isn’t just a logo or text. It’s a symbol and a feeling — one…
Branding •
6 min
Advertising tips for growing your brand
Advertising is more than just a brand function—it’s a valuable skill. Not all people have the talent, timing and savvy…
Branding •
13 min
Strategies to improve speed to market
IWant It Now GIF from Iwantit GIFshttps://tenor.com/embed.js Welcome to a gluttonous world of instant gratification, one-day shipping, streaming on demand and fast…
Content •
7 min
Marketing effectiveness: How to measure marketing performance
Measuring marketing effectiveness and performance are the keys to your brand’s success. As tempting as it might be to chalk…
Content •
7 min
Brand storytelling examples: Lessons from brands large and small
We love a good yarn — and it turns out, consumers do too. The popularity of brands telling their stories…
Branding •
11 min
How to get your rebranding strategy right
When you think about Coca-Cola, what pops into your head — is it the taste? The fizziness? The dark caramel…
Branding •
15 min
Words of wisdom from some of the best storytellers we know
The best storytellers know that a good story is more than telling romanticized tales about a life lived. Good storytelling…
Branding •
10 min
Welcome to Inspiration Station — Quotes about marketing
Summoning creative inspiration can be a little like eating peanut butter on saltines while you’ve got cottonmouth. In other words:…
Content •
5 min
How to tell a brand story that drives emotional connection
Storytelling has the incredible ability to connect people on a deep, emotional level. It brings us together as we feel…
Branding •
6 min
The best storytelling podcasts
Telling the right story for your brand can connect you with customers and help your brand grow. But good storytelling,…
Branding •
5 min
Guest Post Hot Take: Does your content creation process really need to be data-driven?
Data-driven decision making has gained increasing importance in marketing over the past few years due to the high availability of…
Content •
7 min
How to successfully use storytelling in business
We tell stories every day. Whether it’s a quick ditty to a friend or a long anecdote to your grandchildren,…
Branding •
8 min
Real estate branding: a comprehensive guide
Advancements in technology and the power of the internet have leveled the playing field for most, so the need for…
Branding •
17 min
Guide to relationship marketing
Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most…
Branding •
9 min
How to develop a content strategy
If you’re working in marketing, you need a content strategy plan. Full stop. Having a content strategy plan in place…
Content •
14 min
Generation Z college students have arrived. Here’s how colleges can adapt
Once upon a time, conversations about education revolved around the needs of millennials, but Generation Z college students have arrived…
Branding •
6 min
7 tips for running social media at a nonprofit
Have your organization’s social media platforms gone radio silent since the intern left? Welcome to the world of social media…
Branding •
7 min