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Digital asset management

Digital asset management allows you to store, organize and access all of your digital assets from a central location. Marq integrates with and fills in the gaps of digital asset management (DAM) with a brand templating platform for teams who create lots of content.

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What is digital asset management?

What is digital asset management?

Digital Asset Management (DAM) is a solution used to manage, share and organize digital files. Digital asset management helps companies manage their brand assets through storing digital assets, collaborative editing & sharing, and protecting their creative content. With a centralized digital asset system, employees can easily modify, compare and distribute documents, images and many other digital media assets.

Digital asset management embodies a wide variety of DAM software from a simple file library such as Google Drive or Dropbox to enterprise-level systems.

Why is DAM important?

Businesses have ever growing libraries of digital assets that need to be organized and maintained. Without a digital asset management system, employees must spend valuable time tracking down digital assets or end up using assets that are out-of-date or off-brand. With digital asset management, assets are stored in a central location where they can be accessed anywhere anytime.

What are the benefits of digital asset management software?

A secure and central location to store & manage your creative content and marketing resources.
Improved digital content management to meet an ever-growing demand for clever, personalized content across channels in real-time and at a greater scale than ever before.
Increased brand consistency as employees are given access to on-brand and up-to-date materials for your marketing efforts.
Locate digital assets quickly via asset organization and search functionality.
Reuse your best digital assets instead of recreating content.

What do DAM systems do?


User-friendly interface

Content storage where users can create, edit, update and organize their digital assets. Many DAMs also allow the creation of personalizable portals to fit the needs of your organization’s account.


Asset organization

DAMs provide user-friendly organization & sorting technology that is often supplemented with AI to automate relevant content asset tags and metadata.


Search functionality

Users can easily search for digital assets through intensive search engines within the DAM.


Content rights management

DAMs allow you full management of content rights and the life cycle of content marketing materials. Access permission restrictions and guidelines of what other users can or cannot do with digital assets.


Rich media asset management

DAMs are built to be able to handle rich media assets such as video and audio. DAMs will frequently allow you to see previews of the file and convert file formats.



DAMs integrate with many other marketing and business systems to allow you to seamlessly incorporate it into your current systems.

Digital asset management use cases

DAMs have many applications across a variety of industries.

In-house efficiency

Nearly every team in a large organization benefits from a DAM. Marketers can create content that can be accessed via the DAM and localized by teams throughout the world. Sales teams can quickly access sales enablement materials, and creative teams can speed up their workflow by quickly searching and finding digital assets they need.

External distribution

A DAM allows you to quickly share assets with freelancers and contractors, so they are using approved brand assets cutting down on edit and feedback requests.

Agency-client collaboration

Use a DAM to store assets from multiple clients, so they are there when your creative team is ready to create content or when you need to distribute assets to the media.

How to select the best digital asset management software

"[Marq] makes it easy for people to create their own content without having to impact my department too much. They get what they need without us having to worry about them going off brand."

— Beth Hayes

Head of Marketing
University of Gloucestershire

Frequently asked questions

Learn more about digital asset management


Where your current DAM falls short

Is a DAM system enough for your company? When it comes to brand management, DAM systems are incomplete. Download white paper

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