In this episode of Group Therapy, Katie Krongard, Associate Creative Director at Marq, sits down with Brett Barlow, CEO of Everee and former Chief Brand Officer at Pluralsight. They discuss why creatives need to build stronger partnerships with cross-functional teams by investing time into sharing brand initiatives internally while learning how to support their entire […]
The internal battle between creative departments and everyone else is far too familiar. It isn’t personal. Right?! The disconnection is frustrating for everyone. But, if we pull ourselves out of the nitty gritty situational circumstances of it all, we can narrow it down to one thing: process, or, lack thereof. The steps for a creative process can get […]
Imagine with us your typical weekday morning. Perhaps your routine begins with checking the news cycle- eventually making your way to your email inbox, thumbing through the latest, archiving, and tagging as you go. The first hour of your Monday is likely focused on clearing notifications on various channels and involves a bit of a […]
How many times have you fallen victim to broken tools and processes simply because that is just the way it is? Even worse, how many times has cross-functional collaboration failed, and you’ve been blindsided by changes? Neither of these situations is a great place to be in, and even though conflict might scare us, the […]
In this episode of Group Therapy, Katie Krongard, Associate Creative Director at Marq, sits down with Brett Barlow, CEO of Everee and former Chief Brand Officer at Pluralsight. They discuss why creatives need to build stronger partnerships with cross-functional teams by investing time into sharing brand initiatives internally while learning how to support their entire […]
In this episode of Group Therapy, hosted by Marq, Chris Knudsen, former CMO at Purple, and Cole Parker, Senior Product Marketing Manager at Marq, discuss the state of video marketing and the obvious trends many brands are ignoring.
Have you heard of the ‘lone genius’ myth? It’s the idea that the world’s greatest creatives - think Michelangelo, Einstein, or Steve Jobs - accomplished their artistic and technological feats by themselves. It can be an attractive myth, especially for creative and artistic types, but it doesn’t tell the full story behind these world-changing ideas. […]
In this chat with Adam Gunn, SVP of Brand at Pluralsight, and Cole Parker, Senior Product Marketing Manager at Marq, they discuss the dreaded "C" word... change. Adam shares his thoughts about how brand teams can stay ahead of the curve when businesses are always changing their strategy along with some other nuggets on brand […]
It can be intimidating for a team leader to introduce new software to their team. You may understand the benefits, but they may be hesitant to abandon legacy software with which they are intimately familiar. However, with the right training, you can create an effective learning environment that encourages software adoption and equips employees to […]
Content creators are expected to produce large volumes of high-quality, effective, and informative content. A typical content strategy might call for blog articles, white papers, case studies, ad copy, web copy, social media posts, videos, podcasts, and more—all of which have to align with the business’s marketing goals, brand identity, and values. To achieve the […]
Creativity is a necessary component of any successful branding effort, but it is too often regarded as an elusive and intangible quality that is difficult to quantify and manage. But you don’t have to buy into the myth of the solitary genius working in mysterious ways. You can map and analyze creative processes to identify […]
As a creative marketing professional, you know how complicated and time-consuming creating and managing dozens of pieces of marketing content can be—especially when each one has custom details, brand design, and language standards, and often compliance requirements that must be implemented correctly. Making mistakes can hurt your client’s brand, not to mention your career. Templates […]
Collaboration is key for marketers and creative professionals. Whether it’s your internal team, contractors, or outside influencers you’re engaging with, a shared understanding of your brand ensures that everyone is on the same page. That’s why creating comprehensive branding guidelines with a clear brand style guide is so important for effective collaboration. Brand guidelines are […]
Brand Templating 101: How to use templates to streamline brand management
Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions fail to provide business leaders with the answer to that question.
Why? Because they don’t utilize the most precious resource a company has to offer: its people.
