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Welcome to Marq’s Blog

A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min

5 Ways Marq 2.0 Turns Sales Content Requests Into On-Brand Assets in Minutes

Your organization has more “creators” than ever — not just on the marketing team, but across the entire business. Sales reps. Franchisees. Advisors. Faculty. Regional teams. Partners. And they all need content. At the same time, AI has raised the expectation for output: more content, more versions, more personalization, faster turnaround. You can’t centralize content […]
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Editor's Picks

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creativeprocess-1
16 min

Solidify your creative process

The internal battle between creative departments and everyone else is far too familiar. It isn’t personal.  Right?! The disconnection is frustrating for everyone. But, if we pull ourselves out of the nitty gritty situational circumstances of it all, we can narrow it down to one thing: process, or, lack thereof. The steps for a creative process can get […]
personalization
13 min

How Content Personalization Shapes your Content Strategy

Imagine with us your typical weekday morning. Perhaps your routine begins with checking the news cycle- eventually making your way to your email inbox, thumbing through the latest, archiving, and tagging as you go. The first hour of your Monday is likely focused on clearing notifications on various channels and involves a bit of a […]
collaboration
13 min

How to influence your organization with an effective collaboration strategy

How many times have you fallen victim to broken tools and processes simply because that is just the way it is? Even worse, how many times has cross-functional collaboration failed, and you’ve been blindsided by changes?  Neither of these situations is a great place to be in, and even though conflict might scare us, the […]

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4 min

5 Ways Marq 2.0 Turns Sales Content Requests Into On-Brand Assets in Minutes

Your organization has more “creators” than ever — not just on the marketing team, but across the entire business. Sales reps. Franchisees. Advisors. Faculty. Regional teams. Partners. And they all need content. At the same time, AI has raised the expectation for output: more content, more versions, more personalization, faster turnaround. You can’t centralize content […]
10 min

7 Ways Marq 2.0 Helps Launch Localized Campaigns at Scale – Without Overloading Design Teams

Localization and personalization have become a standard expectation for marketing teams. Gone are the days when we could ship a single “global” asset and call it a day. Now, creative teams are expected to produce hundreds of region-, language-, channel-, and audience-specific versions.  The reality on the ground? It’s a mess: The challenge is meeting […]
5 min

Marq 2.0: A new chapter for on-brand creation

Today, we’re introducing Marq 2.0, a new chapter in how teams govern and scale on-brand content creation. Content demand has scaled. Brand control hasn’t.  If you work in brand or marketing today, how often have you felt this tension: the more non-designers creating content, the harder it becomes to keep everything compliant, consistent, and on-brand.  We’ve been here for a while. Design tools […]
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11 min

Top 7 Brand Management Platforms & Software in 2026

Key Takeaways  Your sales team is creating off-brand pitch decks.  Your HR team is using outdated logos.  Your marketing team is drowning in one-off design requests.  If this sounds familiar, it may be time to invest in brand management software – especially when 33% of companies report that stronger brand consistency has helped them increase […]
10 min

Top DAM Integrations Every Enterprise Should Use with a Templating Solution Like Marq

Explore the top DAM integrations that scale with Marq’s templating engine. Compare features, workflows, and best practices for enterprise content operations.
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7 min

What Is a Brand Portal and Why Your Business Needs One

If you’re here about brand portals, you’re likely dealing with one of these headaches: Maybe people are constantly asking you for logos. Maybe your teams are using off-brand or out-of-date assets and decks. Maybe your designers and marketers are buried in busywork, spending too long finding, talking about, and distributing images and collateral for colleagues, […]
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9 min

Brand Enablement vs Brand Management vs Brand Governance: Understanding the Differences That Matter

Confused about the difference between brand enablement, brand management, and brand governance? You’re not alone. These terms get used interchangeably, but they each refer to three distinct areas of branding. Understanding the differences matters if you want to implement new processes, invest in software tools, or secure stakeholder approval. We’ll break down each of the […]
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10 min

How Brand Enablement and DAM Work Together to Power Enterprise Marketing

Every time someone asks, “Where’s the latest logo?” a little part of your soul dies. Not because you don’t care, but because you do. You care about the brand, the craft, and getting it right. But instead, your days get eaten up by asset requests, rogue designs, and endless Slack threads debating which preso is […]
brand enablement ROI featured image
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8 min

How to Measure ROI of Brand Enablement (Without Oversimplifying It)

Brand enablement keeps your teams aligned, your content consistent, and your brand recognizable as you scale. But when the question of ROI comes up, many teams struggle to define its impact clearly. That impact shows up in everyday ways: when someone uses an outdated logo, when content requests pile up, or when brand guidelines are […]
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Featured

Brand Templating 101: How to use templates to streamline brand management

Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions fail to provide business leaders with the answer to that question.

Why? Because they don’t utilize the most precious resource a company has to offer: its people.
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