Free Brand Style Guide Template

Google MarkSign up with Google

By signing up you agree to our Terms of Service and Privacy Policy

Previous templateNext template

13 pages

Google MarkSign up with Google

By signing up you agree to our Terms of Service and Privacy Policy

Demonstrate what your brand is about with this style guide template from Lucidpress. A brand style guide does more than just show a visual representation of an organization. It communicates a message about what your organization stands for. Everything, from the colors to the logo, has an impact on people's impression of your brand. Do you want to go with something sleek, minimalist and professional? Or do you want to show a style that's bright, playful and casual? It's all up to you. This brand guidelines template can help make sure your message is clear and easy to understand. Create your own professional brand style guide today.

How to create a style guide.

If you're wondering how to create a brand style guide, here are some tips which can help you in the effort. Know your audience. Who are you writing for? The answer to this question can have a big impact on how you develop your style guide. It will inform nearly every aspect of your writing, imagery and brand. Just think about how different the style is for a tech company as compared to a children's toy company. By establishing who your audience is, you'll get a better idea of what they expect from you and how you should communicate with them. Choose a foundation. You don't have to create a style guide completely from scratch. Plenty of other style guides already exist. Use one of them as a foundation, then build out from there. The AP Stylebook is a popular choice, as is The Chicago Manual of Style. This mainly relates to the copy that your organization uses. Your brand doesn't have to follow every rule in an existing guide. After all, that's the purpose of creating your own style guide, which will note where it differs from the already established one.

Define branded terms

Your brand will likely have special terms that only your organization uses. Your style guide needs to define what those terms mean, how they're spelled, when to use them, and how to format them. This will help employees across the organization use them in a consistent fashion.

Give alternatives to jargon

On that same note, your industry probably uses a lot of jargon. You likely use it multiple times a day, often without realizing it. That's fine when you're talking with others within your industry, but outside of it, you might just get some funny looks. As you create your style guide, don't forget to point out terms and phrases only insiders would know about. Then, give some alternatives that people outside the industry would understand. This way, your content is always clear for anyone who reads it.

Create image guidelines

Your imagery is just as important as the words you use. That's why your style guide needs to include image guidelines. You need to decide what kinds of images your organization will use. Will you take your own photos? Will you design your own graphics? Will you purchase stock photos and images, or will you use a combination? Decide where to place image captions and how to credit where the image comes from. Your style guide should even set standards for how big images should be. These guidelines can also be extended to other design elements.

Differentiate between content

You may create many different types of content at your organization. As a result, you might have different standards depending on the content. A video script, for example, may be handled differently than a blog post or research paper. As part of your style guide, you can establish standards for each type. A Facebook post will sound more casual than a white paper, for instance. They don't always have to be rigid standards they can sometimes act as recommendations instead.

Related templates

Digital Media Trend Whitepaper

Digital Media Trend Whitepaper

Marq home
215 South State Street, Suite 850
Salt Lake City, Utah 84111


  • About Us
  • Careers
  • Newsroom
  • Platform
  • Pricing
© 2022 Marq