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1 min

[Webinar] How the University of Tulsa Revolutionized Campus-wide Design

Join Creative Director, Amanda Hodges, in this joint webinar on how the marketing team at The University of Tulsa revolutionized their design workflow using MediaValet’s DAM + Templating solution, powered by Marq.  During this on-demand webinar, Amanda shares the university team’s process for rolling out their Self-Service Marketing Resources Hub and creating a system that […]
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software
5 min

8 Software Training Tips for Introducing New Software to Your Team

It can be intimidating for a team leader to introduce new software to their team. You may understand the benefits, but they may be hesitant to abandon legacy software with which they are intimately familiar.  However, with the right training, you can create an effective learning environment that encourages software adoption and equips employees to […]
Define Roles and Responsibilities
6 min

Define Roles and Responsibilities to Empower Your Content Team

Content creators are expected to produce large volumes of high-quality, effective, and informative content. A typical content strategy might call for blog articles, white papers, case studies, ad copy, web copy, social media posts, videos, podcasts, and more—all of which have to align with the business’s marketing goals, brand identity, and values. To achieve the […]
5 Tips for Mapping Your Creative Process
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5 min

5 Tips for Mapping Your Creative Process

Creativity is a necessary component of any successful branding effort, but it is too often regarded as an elusive and intangible quality that is difficult to quantify and manage. But you don’t have to buy into the myth of the solitary genius working in mysterious ways. You can map and analyze creative processes to identify […]
6 Creative Processes You Can Template to Save Time
5 min

6 Creative Processes You Can Template to Save Time

As a creative marketing professional, you know how complicated and time-consuming creating and managing dozens of pieces of marketing content can be—especially when each one has custom details, brand design, and language standards, and often compliance requirements that must be implemented correctly. Making mistakes can hurt your client’s brand, not to mention your career. Templates […]
Unlocking Seamless
5 min

Unlocking Seamless Collaborations with Brand Guidelines

Collaboration is key for marketers and creative professionals. Whether it’s your internal team, contractors, or outside influencers you’re engaging with, a shared understanding of your brand ensures that everyone is on the same page. That’s why creating comprehensive branding guidelines with a clear brand style guide is so important for effective collaboration. Brand guidelines are […]
Group Therapy E2
1 min

Group Therapy E2- Win loss analysis, measuring marketing effectiveness, and the real source of truth

In this dynamite episode of our new content series, Group Therapy, Trenton Romph, Head of Marketing at Clozd shares some of the key things companies are missing when they don’t take the time to talk to their buyers. In the world of win loss analysis, Trenton has some incredible pieces of advice to understand marketing […]
Group Therapy E1
1 min

Group Therapy E1 – Marketing strategy, experimentation, and data

Jeremy Wold, Head of Marketing at Awardco, and Katie Krongard, Senior Content Marketing Manager at Marq, discuss brand strategy shifts during and post-pandemic, work culture, and how to achieve cross-functional collaboration from marketing strategy to execution. Jeremy shares that you should never sacrifice strategy for speed. Marketing collaboration starts with communication and empathy. Great collaboration […]
how to build a brand style guide
7 min

How to Build a Brand Style Guide + 7 Examples of What to Include | Marq

When you’re taking the first steps to build your brand, it can feel like a whole world of possibilities is at your fingertips. At the same time, trying to carve out a unique identity and space for your company can feel overwhelming. Trying to maintain consistency within your brand identity, stylistic choices, and big-picture vision […]
creative KPIs
6 min

10 Essential KPIs for Creative Teams and How to Track Them

“Art for art’s sake” was once a popular motto in the art and literature worlds. Creators wanted to make beautiful and meaningful work; whether anyone saw or appreciated it was a secondary concern.  In the marketing world, we’re also driven to create, but we have to be aware of our work’s cost and impact and […]
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Brand Templating 101: How to use templates to streamline brand management

Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions fail to provide business leaders with the answer to that question.

Why? Because they don’t utilize the most precious resource a company has to offer: its people.
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