marq-logo
Log InSign up freeGet a demo
Blog

Welcome to Marq’s Blog

A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
,
8 min

How to Measure ROI of Brand Enablement (Without Oversimplifying It)

Brand enablement keeps your teams aligned, your content consistent, and your brand recognizable as you scale. But when the question of ROI comes up, many teams struggle to define its impact clearly. That impact shows up in everyday ways: when someone uses an outdated logo, when content requests pile up, or when brand guidelines are […]
Read more
brand enablement ROI featured image
1 2 3 4 … 366

Editor's Picks

View all

Recent

View all
Collaboration Expand
,
6 min

How Does Collaboration Expand the Creative Process? 4 Tips on Practicing Creative Collaboration

Have you heard of the ‘lone genius’ myth? It’s the idea that the world’s greatest creatives – think Michelangelo, Einstein, or Steve Jobs – accomplished their artistic and technological feats by themselves. It can be an attractive myth, especially for creative and artistic types, but it doesn’t tell the full story behind these world-changing ideas. […]
Group Therapy E3
,
1 min

Group Therapy E3- How to keep your brand relevant when your business is constantly changing

In this chat with Adam Gunn, SVP of Brand at Pluralsight, and Cole Parker, Senior Product Marketing Manager at Marq, they discuss the dreaded “C” word… change. Adam shares his thoughts about how brand teams can stay ahead of the curve when businesses are always changing their strategy along with some other nuggets on brand […]
software
5 min

8 Software Training Tips for Introducing New Software to Your Team

It can be intimidating for a team leader to introduce new software to their team. You may understand the benefits, but they may be hesitant to abandon legacy software with which they are intimately familiar.  However, with the right training, you can create an effective learning environment that encourages software adoption and equips employees to […]
Define Roles and Responsibilities
6 min

Define Roles and Responsibilities to Empower Your Content Team

Content creators are expected to produce large volumes of high-quality, effective, and informative content. A typical content strategy might call for blog articles, white papers, case studies, ad copy, web copy, social media posts, videos, podcasts, and more—all of which have to align with the business’s marketing goals, brand identity, and values. To achieve the […]
5 Tips for Mapping Your Creative Process
,
5 min

5 Tips for Mapping Your Creative Process

Creativity is a necessary component of any successful branding effort, but it is too often regarded as an elusive and intangible quality that is difficult to quantify and manage. But you don’t have to buy into the myth of the solitary genius working in mysterious ways. You can map and analyze creative processes to identify […]
6 Creative Processes You Can Template to Save Time
5 min

6 Creative Processes You Can Template to Save Time

As a creative marketing professional, you know how complicated and time-consuming creating and managing dozens of pieces of marketing content can be—especially when each one has custom details, brand design, and language standards, and often compliance requirements that must be implemented correctly. Making mistakes can hurt your client’s brand, not to mention your career. Templates […]
Unlocking Seamless
5 min

Unlocking Seamless Collaborations with Brand Guidelines

Collaboration is key for marketers and creative professionals. Whether it’s your internal team, contractors, or outside influencers you’re engaging with, a shared understanding of your brand ensures that everyone is on the same page. That’s why creating comprehensive branding guidelines with a clear brand style guide is so important for effective collaboration. Brand guidelines are […]
Group Therapy E2
1 min

Group Therapy E2- Win loss analysis, measuring marketing effectiveness, and the real source of truth

In this dynamite episode of our new content series, Group Therapy, Trenton Romph, Head of Marketing at Clozd shares some of the key things companies are missing when they don’t take the time to talk to their buyers. In the world of win loss analysis, Trenton has some incredible pieces of advice to understand marketing […]
Group Therapy E1
1 min

Group Therapy E1 – Marketing strategy, experimentation, and data

Jeremy Wold, Head of Marketing at Awardco, and Katie Krongard, Senior Content Marketing Manager at Marq, discuss brand strategy shifts during and post-pandemic, work culture, and how to achieve cross-functional collaboration from marketing strategy to execution. Jeremy shares that you should never sacrifice strategy for speed. Marketing collaboration starts with communication and empathy. Great collaboration […]
1 2 3 4 … 41

Get the latest from Marq

Featured

Brand Templating 101: How to use templates to streamline brand management

Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions fail to provide business leaders with the answer to that question.

Why? Because they don’t utilize the most precious resource a company has to offer: its people.
Read more
1 2 3 4
capterra_tracker magnifiercross