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10 min

How Brand Enablement and DAM Work Together to Power Enterprise Marketing

Every time someone asks, “Where’s the latest logo?” a little part of your soul dies. Not because you don’t care, but because you do. You care about the brand, the craft, and getting it right. But instead, your days get eaten up by asset requests, rogue designs, and endless Slack threads debating which preso is […]
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Group Therapy E2
1 min

Group Therapy E2- Win loss analysis, measuring marketing effectiveness, and the real source of truth

In this dynamite episode of our new content series, Group Therapy, Trenton Romph, Head of Marketing at Clozd shares some of the key things companies are missing when they don’t take the time to talk to their buyers. In the world of win loss analysis, Trenton has some incredible pieces of advice to understand marketing […]
Group Therapy E1
1 min

Group Therapy E1 – Marketing strategy, experimentation, and data

Jeremy Wold, Head of Marketing at Awardco, and Katie Krongard, Senior Content Marketing Manager at Marq, discuss brand strategy shifts during and post-pandemic, work culture, and how to achieve cross-functional collaboration from marketing strategy to execution. Jeremy shares that you should never sacrifice strategy for speed. Marketing collaboration starts with communication and empathy. Great collaboration […]
how to build a brand style guide
7 min

How to Build a Brand Style Guide + 7 Examples of What to Include | Marq

When you’re taking the first steps to build your brand, it can feel like a whole world of possibilities is at your fingertips. At the same time, trying to carve out a unique identity and space for your company can feel overwhelming. Trying to maintain consistency within your brand identity, stylistic choices, and big-picture vision […]
creative KPIs
6 min

10 Essential KPIs for Creative Teams and How to Track Them

“Art for art’s sake” was once a popular motto in the art and literature worlds. Creators wanted to make beautiful and meaningful work; whether anyone saw or appreciated it was a secondary concern.  In the marketing world, we’re also driven to create, but we have to be aware of our work’s cost and impact and […]
brand-strategy
6 min

How to build a brand marketing strategy from the ground up 

Sometimes, getting back to the basics can re-energize your team and help your organization find alignment across every initiative. As foundational as it may seem, even the savviest of businesses re-visit their brand marketing strategy often to ensure it is serving their products, customers, and long-term goals. In this article, you will learn the basics […]
Important and How to Achieve It
8 min

Brand Consistency : Why It’s Important and How to Achieve It | Marq

What Is Brand Consistency? Brand consistency is the practice of aligning your organization’s messaging, voice, and visual identity across all its channels. We know it matters, and we’d like to dive into just how much. Built atop a foundation of brand values and clever messaging, consistent branding makes you more recognizable to both new and existing […]
what is a brand template
5 min

What is a Brand Template?

The landscape for marketing and brands is constantly evolving, with market shifts that require your teams to operate with agility. The ecosystem for design and creative requests has stayed relatively consistent, resulting in more work for design teams in desperate need of a straightforward way to scale easily. The term “brand template” has been kicked around a […]
Most Common Creative Assets and Templates
6 min

Most Common Creative Assets and Templates

Become a creative enabler and powerhouse cross-functional partner that empowers your organization to run quickly, efficiently, and creatively. From foundational brand assets to creative templates everyone can use, we broke down the most common creative assets you should build for your organization. It’s important to focus on brand strategy templates, assets, and resources your organization […]
Sales and marketing alignment
7 min

Sales and marketing alignment — the why, what, and how

Company growth is a lot like playing a game of telephone. The larger your group, the more convoluted and tangled the original story gets. And the more your company grows (both in revenue and people), the more disconnected teams become, making it harder to collaborate cross-functionally. That said, growth doesn’t just touch your headcount or […]
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Brand Templating 101: How to use templates to streamline brand management

Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions fail to provide business leaders with the answer to that question.

Why? Because they don’t utilize the most precious resource a company has to offer: its people.
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