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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
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9 min

Sales Collateral: Everything you need to know

Hey there, sales rockstars! Let’s achieve greatness together in the world of sales and marketing management! Let’s chat about something that’s gonna supercharge your sales game – Sales Collateral. Buckle up, because we’re about to dive deep into this game-changing tool that’ll have your prospects practically begging to buy from you! What’s the Deal with […]
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Sales Collateral Showcase
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brand-strategy
6 min

How to build a brand marketing strategy from the ground up 

Sometimes, getting back to the basics can re-energize your team and help your organization find alignment across every initiative. As foundational as it may seem, even the savviest of businesses re-visit their brand marketing strategy often to ensure it is serving their products, customers, and long-term goals. In this article, you will learn the basics […]
Important and How to Achieve It
8 min

Brand Consistency : Why It’s Important and How to Achieve It | Marq

What Is Brand Consistency? Brand consistency is the practice of aligning your organization’s messaging, voice, and visual identity across all its channels. We know it matters, and we’d like to dive into just how much. Built atop a foundation of brand values and clever messaging, consistent branding makes you more recognizable to both new and existing […]
what is a brand template
5 min

What is a Brand Template?

The landscape for marketing and brands is constantly evolving, with market shifts that require your teams to operate with agility. The ecosystem for design and creative requests has stayed relatively consistent, resulting in more work for design teams in desperate need of a straightforward way to scale easily. The term “brand template” has been kicked around a […]
Most Common Creative Assets and Templates
6 min

Most Common Creative Assets and Templates

Become a creative enabler and powerhouse cross-functional partner that empowers your organization to run quickly, efficiently, and creatively. From foundational brand assets to creative templates everyone can use, we broke down the most common creative assets you should build for your organization. It’s important to focus on brand strategy templates, assets, and resources your organization […]
Sales and marketing alignment
7 min

Sales and marketing alignment — the why, what, and how

Company growth is a lot like playing a game of telephone. The larger your group, the more convoluted and tangled the original story gets. And the more your company grows (both in revenue and people), the more disconnected teams become, making it harder to collaborate cross-functionally. That said, growth doesn’t just touch your headcount or […]
30 branding stats and facts
3 min

30 branding stats and facts

A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the bread and butter of an organization. Without a stable, consistent brand, your company growth will be severely stunted. Not so sure? Well, we’ve gathered some facts and statistics for you to check out. Prepare to be […]
10 Brand Metrics To Evaluate Your Brand Marketing Strategy
9 min

10 Brand Metrics To Evaluate Your Brand Marketing Strategy

What about these words makes them unique: Coca-Cola, Apple, McDonald’s, Gucci, and Ikea? There’s nothing particularly striking about the words themselves. What makes them special is the associations they evoke and how we feel about them. We see a brand name and instantly associate it with colors, logos, flavors, products, reputations, memories, positive (or negative) […]
Brand Enablement Strategy
8 min

Why a Brand Enablement Strategy is Crucial to Your Brand Strategy | Marq

We’ve been kicking around the term “brand enablement,” and the lightning-bolt level of excitement we have about it is unmatched. We can’t help but think about the teams who often feel handicapped by their own brand. We consider the number of times content is produced that doesn’t align with brand initiatives, guidelines, or even strategy. […]
Collaboration in design
7 min

Collaboration in design: The key to creating effective content

As a Creative Director, you need designers to fly by the seat of their pants, take life by the horns and do whatever they need to do to get stuff done. Or, in other words, you need them to indulge their creativity, take abstract ideas and craft them into something relatable, tangible and personable — […]
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Brand Templating 101: How to use templates to streamline brand management

Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions fail to provide business leaders with the answer to that question.

Why? Because they don’t utilize the most precious resource a company has to offer: its people.
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