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1 min

[Webinar] How the University of Tulsa Revolutionized Campus-wide Design

Join Creative Director, Amanda Hodges, in this joint webinar on how the marketing team at The University of Tulsa revolutionized their design workflow using MediaValet’s DAM + Templating solution, powered by Marq.  During this on-demand webinar, Amanda shares the university team’s process for rolling out their Self-Service Marketing Resources Hub and creating a system that […]
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Brand Enablement Strategy
8 min

Why a Brand Enablement Strategy is Crucial to Your Brand Strategy | Marq

We’ve been kicking around the term “brand enablement,” and the lightning-bolt level of excitement we have about it is unmatched. We can’t help but think about the teams who often feel handicapped by their own brand. We consider the number of times content is produced that doesn’t align with brand initiatives, guidelines, or even strategy. […]
Collaboration in design
7 min

Collaboration in design: The key to creating effective content

As a Creative Director, you need designers to fly by the seat of their pants, take life by the horns and do whatever they need to do to get stuff done. Or, in other words, you need them to indulge their creativity, take abstract ideas and craft them into something relatable, tangible and personable — […]
brand templating
17 min

How to Use Templates to Streamline Brand Management

Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions fail to provide business leaders with the answer to that question. Why? Because they don’t utilize the most precious resource, a company has to offer: its people.  In this article, we’ll walk through how brand templating […]
best team collaboration tools
4 min

8 best team collaboration tools for your marketing team

The modern workplace has changed vastly compared to just a decade ago. It’s now possible to do business with companies and people on the other side of the globe, with remote and distributed teams scattered across continents and time zones. However, one thing that hasn’t changed is the need for collaboration. In fact, it’s become […]
why is branding important
6 min

What is branding, and why is branding important?

If you Google “brand definition” you’ll find forty-three different attempts on just the first page of search results alone. There are so many competing misconceptions about what a brand is that it might be simpler to say what a brand is not: A brand is not a logo. A brand is not a name. A brand […]
What does your website say about your brand
5 min

What does your website say about your brand?

The internet is teeming with sites vying for attention, and a poor first impression could very well be your last. It’s a fine line one walks when it comes to nailing that website design. Some get it right; many don’t. From the layout and navigation to the colors and fonts, everything has something to say […]
does your product packaging tell your brand story
4 min

How does your product packaging tell your brand story?

Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue moon, or because you don’t care about the services you provide. Let’s be honest: We all want to make a difference, and we want to be recognized for delivering exceptional experiences. Without a positive reputation […]
a minimalist's guide to brand identity
5 min

The minimalist guide to brand identity

Like many things worth learning about these days, brand identity is a topic that sometimes gets so misconstrued and complex that the whole thing turns into a big meaningless fugazi. For some reason, a lot of designers seem to think that making their ideas about brand identity sound more complicated will in turn make them sound like they […]
7 tips to coordinate local & national franchise marketing
5 min

7 tips to coordinate local & national franchise marketing

As a franchisor or franchisee, you understand how important marketing is for your business. However, with marketing happening on both sides of the franchise, there can a fair amount of confusion that results in marketing that cannibalizes itself. Related: 4 keys to successful local marketing There are many methods to handle franchise marketing. Sometimes, the […]
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Brand Templating 101: How to use templates to streamline brand management

Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions fail to provide business leaders with the answer to that question.

Why? Because they don’t utilize the most precious resource a company has to offer: its people.
Read more
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