5 Tips for Mapping Your Creative Process
Creativity is a necessary component of any successful branding effort, but it is too often regarded as an elusive and…
Design
A creatively crafted brand will make or break your organizational growth. Here we talk about design; from the foundational elements of your brand to how design influences your marketing strategy.
Design •
9 min
Collaboration in design: The key to creating effective content
As a Creative Director, you need designers to fly by the seat of their pants, take life by the horns…
Design •
7 min
What does your website say about your brand?
The internet is teeming with sites vying for attention, and a poor first impression could very well be your last.…
Design •
14 min
How to Make a Magazine: The Definitive Guide
In some ways, making a magazine today is easier than ever. The internet puts free information at everyone’s fingertips, all…
Design •
5 min
4 ways to increase conversions with visual content
Our perception, to a large extent, is governed by vision. We’re attracted to visuals that make us feel good. It’s…
Design •
6 min
The elements of good design & why it matters
Since the time of Pythagoras and Euclid, the idea of a Golden Ratio—dimensions that are pleasing to the eye—has influenced…
Design •
5 min
The history of desktop publishing
From its roots in the Middle Ages, layout design has evolved significantly. What was once the provenance of monasteries spread…
Design •
7 min
Brochure Marketing 101: How to Design a Brochure that Won’t Bore Your Audience
Despite how ubiquitous digital marketing has become, print collateral can still play an incredibly valuable role in your brand marketing…
Design •
5 min
How to Avoid Making Bad Design Choices (With Examples)
As the great Hannah Montana once said, “Everybody makes mistakes!”. Still, when it comes to your brand, some mistakes can’t…
Design •
7 min
21 creative brochure cover ideas for your inspiration
“Good artists copy, great artists steal.” Steve Jobs When you’re stuck on something, the best thing to do is to…
Design •
4 min
5 elements of the perfect print job
In the age of nearly free digital marketing resources, any funds spent on print advertising should be allocated with care.…
Design •
8 min
17 flyer layout design ideas for your inspiration
Almost everyone has made a flyer before, whether for a personal event like a block party or a professional event like a…
Design •
4 min
Where to find the best free flyer backgrounds
So. You’re designing a flyer. Where do you begin? The endless array of images, backgrounds, catchy headlines and clip art…
Design •
4 min
30 creative business card ideas & designs to help yours stand out
Here’s a bummer statistic: 88% of people will throw away your business card within a week of receiving it. In fact,…
Design •
11 min
The fascinating history of infographics
A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans…
Design •
5 min
9 excellent logo redesigns for famous brands
A good logo represents the brand positively to the world, which is one reason why there are so many agencies…
Design •
5 min
5 great graphic designers & their eye-catching designs
If you’re thinking about pursuing a design career, you probably already know that you should learn from those who came…
Design •
6 min
A graphic designer’s worst enemy: An inadequate design brief
Imagine you are ordering a tuxedo. You call up the tailor and tell him to “design a tux for a…
Design •
4 min
5 popular logo design trends in 2017
What makes the design world exciting is that there’s never a dull moment. Design is continually evolving with new trends,…
Design •
6 min
Typography guidelines for creating a great user experience
When it comes to design, effective typography has become a necessity—not only because the text reflects your content, but also…
Design •
5 min
8 tips for designing logos that don’t suck
To the average person, designing logos seems like a simple task—you just make a small circle or rectangle and put…
Design •
5 min
Innovative print design ideas you should know
As designers, we know how important it is to deliver creative and compelling designs. Designs that catch the eye and…
Design •
4 min
3 tips for corporate design
When it comes to design in communications, there are generally two types of artwork: design driven by narrative or design…
Design •
4 min
12 best creative stationery designs online
Stationery—including letterheads, envelopes, labels and business cards—can be a useful addition to your company’s branding strategy. Even with the widespread…
Design •
7 min
14 examples of creative letterhead designs
Back in older days, your name, address and contact details at the top-right of your client correspondence constituted a letterhead.…
Design •
13 min
Graphic design inspiration: Cool and creative poster ideas
Poster design has come a long way since the 1880s, changing in style for different eras and often strongly influenced by…
Design •
9 min
20 best newsletter design ideas & examples to inspire you
Choosing the right newsletter design isn’t easy. There’s a seemingly infinite number of designs out there, each with their own…
Design •
5 min
Quick guide to designing a scientific research poster
What is a research poster? A scientific research poster (or conference poster) is a tool that researchers use to present…
Design •
4 min
Ebook design ideas and inspiration
Creating an ebook—especially for the purpose of generating leads—can be a critical marketing technique for your business. If you’re not…
Design •
5 min
3 ways to create a marketing culture around design thinking
Today’s marketers are living in a fascinating world. The landscape that encompasses our what, where, when, how and why sees drastic shifts…
Design •
12 min
How to create compelling visual content + 11 visual content ideas
Regardless of your industry, it’s becoming increasingly difficult to gain and keep an audience’s attention online. You have mere seconds…
Design •
11 min
10 website design best practices
A well-designed website is a valuable investment that will generate revenue for your business—but 38% of people say they won’t explore a…
Design •
5 min
5 graphic design tips for the non-creative
As you’re building your brand with new ideas and projects, you might not always have access to an in-house designer…
Design •
6 min
How to develop strong visual branding on Instagram
Attracting a steady stream of new customers is one thing, but building customer loyalty is integral to a brand’s long-term…
Design •
11 min
Best logo design ideas for your inspiration
“We need a logo” is a loaded request that designers and creative agencies hear from their clients. High expectations are…
Design •
6 min
10 creative infographic design ideas to inspire you
Infographics are a creative, interesting visual presentation of your ideas, statistics or research. These can be used throughout your brand’s marketing…
Design •
9 min
10 consulting logo design ideas for your inspiration
Are you sitting at your desk waiting for that sweet, sweet logo inspiration to strike? No matter whether you’re a…
Design •
7 min
12 fitness logo design ideas for your inspiration
Not sure how your next fitness logo should look and want a few examples to get your imagination’s wheels in…
Design •
6 min
8 of the best real estate logo design ideas
You likely already know that a logo is an important part of any business’s branding. Not only does it make…
Design •
6 min
How to Create a Graphic Design Poster that Will Get You Noticed
Everybody loves a good poster. From colorful movie posters to out-of-the-box wood cut prints and more, there’s something about this…
Design •
8 min
The 5 Design Basics for Making a Magazine Ad
Today, most companies prefer the ease and lower costs of digital marketing as a substitute for regular print marketing. But…
Design •
5 min
10 ideas to design the best book cover
We’ve all heard “Don’t judge a book by its cover,” but I suspect we’ve all been guilty of it at…
Design •
5 min
8 best fonts to use on a resume
There are so many things that job hunters think about when it comes to their resume. These are usually the…
Design •
6 min
9 elements of the perfect webinar slide template
In today’s digital economy, it’s easy for businesses to look dated quickly and out of sync with what’s “in.” If…
Design •
16 min
Past and present: Influential Black graphic designers and brand experts you should know about
Editor’s note: Originally, the Lucidpress blog featured two different blog posts that highlighted two eras — past and present —…
Design •
5 min
5 social media graphic design tips to boost your brand presence
Editor’s note: This post was updated July 24, 2020. If you’ve landed on this blog post, I don’t need to tell…
Design •
9 min
Best PowerPoint alternatives to create stunning presentations
Most companies provide ready-to-use software on their computers and one of the standard choices is the Microsoft Office suite. Because…
Design •
13 min
11 examples of well-branded packaging design
We all know the importance of branding. Your brand experience, and thus your branding, is the sum of all impressions and interactions…
Design •
18 min
Comprehensive guide to brochure design
So you’re wondering how to how to design a brochure that will impress. Dealing in the medium of brochures is a tricky…
Design •
7 min
The 9 Types of Infographics
Infographic design doesn’t need to be overwhelming. Like other types of content, infographics follow typical structures and layouts as a…
Design •
7 min
Top content creation tools and software
Creating content without a cohesive content strategy makes it harder to focus your efforts and find success, but there are…
Design •
6 min
How to Use Instagram Stories Strategically: A Quick Guide
When Instagram rolled out 24-hour Stories back in 2016, it became a sensation overnight. Almost eight years later, the feature…
Design •
8 min
Guide to banner ads
Digital advertising is a multi-billion dollar industry — and, as more and more people get on the web, it’s only getting…
Design •
5 min
5 Tips on Building Brand Affinity on Facebook
There’s no denying it – Facebook isn’t the powerhouse of a social media platform it used to be back in…
Design •
9 min
Intro to DesignOps
For most designers, their work is based on their ability to move quickly and get things done in a hurry,…
Design •
4 min
15 banner ideas and inspiration
Creating banners for social media and display campaigns can be a daunting undertaking, especially if you don’t have a creative…
Design •
10 min
Infographic Design Guide
Infographics are used by companies small and large to educate their audience, build their brands or simply entertain. They’re basically “eye…
Design •
3 min
A guide to standard banner ad sizes
If you’re diving into the world of display advertising with website banners, you’ll need to know what standard banner ads…
Design •
6 min
How to write and format a white paper
White papers are popping up in marketing campaigns even outside the tech industry — and for good reason. In this…
Design •
15 min
Guide to creating a corporate identity design
The world is filled with buzzwords. Exciting ones, boring ones — confusing ones too. Corporate identity is one of those…
Design •
10 min
30 Magazine Design & Layout Ideas to Spark Your Creativity
Thanks to the internet, it’s easier than ever design a beautiful digital or print magazine. No matter your niche, there…
Design •
4 min
6 catalog design ideas
Struggling to find fresh ideas for your next catalog? Does your existing approach to catalog layouts need a modern update?…
Design •
9 min
Guide to product catalogs
Once upon a time, it seemed product catalogs, especially print versions, were headed towards the dustbin of history. While booming…
Design •
8 min
10 best PicMonkey alternatives
Photo editing tools like PicMonkey help create unique digital assets for marketing materials and social media channels. But as you…
Design •
11 min
8 best Adobe Spark alternatives
Finding a solution to replace Adobe Spark’s free suite of tools can be challenging. Adobe Creative Cloud Express (formerly Adobe…
![How to make free digital fashion lookbooks for your brand [Free template]](https://www.marq.com/wp-content/uploads/2026/02/Blog-Feature-Images_Wordpress-Untitled-Page-5-1-pdf-1024x575.webp)
Design •
7 min
How to make free digital fashion lookbooks for your brand [Free template]
Even if you’re not in the fashion industry, your small business might be the perfect candidate for a lookbook. Lookbooks…
Design,Editor's Picks •
22 min
Solidify your creative process
The internal battle between creative departments and everyone else is far too familiar. It isn’t personal. Right?! The disconnection is frustrating for…