Content Archives - Marq

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Branding, Content

Your branded content is at the very center of everything you do. We talk about it a lot. Here you can learn how to level-up your content both in strategy and execution.

Collaboration Expand

Branding, Content

6 min

How Does Collaboration Expand the Creative Process? 4 Tips on Practicing Creative Collaboration

Have you heard of the ‘lone genius’ myth? It’s the idea that the world’s greatest creatives – think Michelangelo, Einstein, or Steve Jobs – accomplished their artistic and technological feats by themselves. It can be an attractive myth, especially for creative and artistic types, but it doesn’t tell the full story behind these world-changing ideas. […]

Define Roles and Responsibilities

6 min

Define Roles and Responsibilities to Empower Your Content Team

Content creators are expected to produce large volumes of high-quality, effective, and informative content. A typical content strategy might call for blog articles, white papers, case studies, ad copy, web copy, social media posts, videos, podcasts, and more—all of which have to align with the business’s marketing goals, brand identity, and values. To achieve the […]

Sales and marketing alignment

7 min

Sales and marketing alignment — the why, what, and how

Company growth is a lot like playing a game of telephone. The larger your group, the more convoluted and tangled the original story gets. And the more your company grows (both in revenue and people), the more disconnected teams become, making it harder to collaborate cross-functionally. That said, growth doesn’t just touch your headcount or […]

30 branding stats and facts

3 min

30 branding stats and facts

A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the bread and butter of an organization. Without a stable, consistent brand, your company growth will be severely stunted. Not so sure? Well, we’ve gathered some facts and statistics for you to check out. Prepare to be […]

best team collaboration tools

4 min

8 best team collaboration tools for your marketing team

The modern workplace has changed vastly compared to just a decade ago. It’s now possible to do business with companies and people on the other side of the globe, with remote and distributed teams scattered across continents and time zones. However, one thing that hasn’t changed is the need for collaboration. In fact, it’s become […]

How to make a newsletter in 9 steps

4 min

How to make a newsletter in 9 steps

Ever wondered how to improve your school or company newsletter? Follow these steps to take your mailing from “Meh” to “Wow!” To follow along and create a newsletter of your own, open the Citrus Splash employee newsletter template in Lucidpress—you can see the demo features right in the editor. Newsletters are published on a recurring basis to […]

4 tips to prevent business card blunders

4 min

4 tips on business card etiquette

Business cards originated in China in the fifteenth century. Back then, they were known as “meishi.” Today they are perhaps the most freely distributed commodity in the business world, as well as an essential part of your DIY marketing toolkit. But business cards can’t help you network if you don’t use them wisely. This post […]

10 best social media campaigns you haven’t tried yet

13 min

10 best social media campaigns you haven’t tried yet

Social media can be a hard nut to crack. You’re competing in a crowded space right alongside the biggest brands. But you never know when your newest idea might catch fire and become a social media sensation. We’ve rounded up 10 of the best social media campaign ideas to inspire you while you’re thinking of […]

How to write a newsletter in less than an hour

3 min

How to write a newsletter in less than an hour

When I was first hired at Lucidpress, I was asked to handle nearly all of our content writing, including the monthly email newsletter. It was a terrifying prospect. Most marketers know that email is a specialized skillset, and it’s easy to screw something up. But not only have we avoided major newsletter snafus, I’ve been able […]

13 last-minute group Halloween costume ideas for work

4 min

13 last-minute group Halloween costume ideas for work

So. It’s almost October 31st, and you don’t have a Halloween costume idea yet. The situation is even more dire if you’re facing a company costume contest. Your competitive side yearns to get decked out as a steampunk zombie Stormtrooper, but do you really have time for all that? Better just watch Hocus Pocus for the umpteenth […]

9 red flags when working with a small business marketing agency

5 min

9 red flags when working with a small business marketing agency

The small business marketing industry: Let the buyer beware! As a small business marketing consultant who’s consulted for almost a decade, I have observed one key reality—most marketing agencies that target small businesses aren’t worth hiring. This post will give small businesses a checklist of 9 red flags to watch for when you’re evaluating a marketing […]

5 small business Saturday ideas

4 min

5 small business Saturday ideas

Small Business Saturday will be here before you know it, so we’ve put together a 5-step marketing guide that will help your small business brand knock it out of the park this year. Related: 10 best social media campaigns you haven’t tried yet 1. Focus on a single goal There’s a lot of hype around the biggest […]

5 ways to monetize your online magazine

4 min

5 ways to monetize your online magazine

Have you written off magazines because they remind you of the doctor’s office? Take another look. Digital publishing has opened up a new realm of possibilities for magazines. And now is a great time to get into the industry—the percentage of magazine readers in the U.S. has more than quadrupled since 2013, and reports suggest […]

Why you should invest in long-form content marketing now

8 min

Why you should invest in long-form content now (5 examples)

Perhaps the term “long-form content” has made its way into the Promotions tab of your inbox a few times recently. Typical best practices for creating digital content suggest short-form content frequently seen in social content and webpages are easier to digest. However, there is a growing demand for long-form content in digital marketing. What is […]

9 tips to master your morning routine

7 min

9 tips to master your morning routine

How can you make the most out of your day? Why not start at the beginning? Specifically, the beginning of your day. Mastering your morning routine will put you ahead of the pack and also make you a whole lot happier. This post will highlight 9 of our best morning routine habits to jumpstart your day. […]

How to nail flyer distribution

4 min

Flyering 101: How to nail flyer distribution

You’ve got a great idea for a flyer: a new business service, a store’s grand opening, an upcoming concert, open house or event. And you’ve got Lucidpress to make designing your flyer a snap. Now all you need… is an audience. Welcome to Flyering 101, where you’ll learn how to nail (no pun intended) your flyer distribution. […]

Why print will never die: Print vs. digital collateral

3 min

Why print will never die: Print vs. digital collateral

In today’s digitized, inter-connected world, it’s all too easy to send a text or an email to someone and forget about it. Whether it’s an e-card for Mom’s birthday or a PDF brochure for a prospective client, digital content is incredibly efficient and convenient. But as any library lover will tell you, there’s just no […]

The 10 best B2B social media campaigns you haven't tried yet

7 min

The 10 best B2B social media campaigns you haven’t tried yet

By now, we’ve all heard how social media can support a brand and make it easier to connect with customers. But not all of us have the benefit of being a consumer-facing brand like Pepsi, Domino’s, or Oreo. If you’re representing a B2B brand, can you still take advantage of social media? Absolutely! Is your brand new to […]

How to develop social media guidelines

6 min

How to develop social media guidelines

If you’re serious about upping your social media game, then brand consistency is key. Many new businesses underestimate the amount of time and effort that goes into creating a social media presence that counts, and social media marketing is often seen as a cheap and cheerful way to spread the word about your business. While social media […]

What is distributed marketing management?

4 min

What is distributed marketing management?

Here’s a startling fact for you: marketing has changed. (Gasp!) I know. It’s a frightfully unsurprising tidbit of information. But here’s the deal—it’s not only marketing that’s changed, it’s who’s doing the marketing. Gone are the days where marketing meant a highly-trained marketer doing mass marketing to a mass audience while everyone else focused on running a […]

How to lock in your team's productivity

4 min

How to improve your team’s productivity

Productivity is not easily achieved—and when you do achieve it, it becomes even harder to maintain. As a team leader, your guidance will be the driving force behind your team’s productivity. If you plan on increasing your team’s effectiveness, you’ll need to implement some key management solutions. Related: Productivity tips for businesses Let’s move on […]

How to drive traffic with social media

4 min

How to drive traffic with social media

You don’t need rocket science to see how social media has changed the dynamics of business. It’s almost impossible for a new brand to establish itself without a prominent presence on social media channels. Companies these days use popular platforms like Twitter, Facebook, Instagram, Pinterest and others to boost their online profiles. Most of us already know how to use […]

7 serious social media mistakes that brands still make

4 min

7 serious social media mistakes that brands still make

Social media marketing has immense potential for helping you attract brand awareness, website traffic, and even new customers. Even so, many brands remain skeptical of marketing on social media, because they’ve been unable to achieve their goals with it. Is your brand present on social media? Grab a copy of our free eBook: How to adapt […]

32 stats & facts that prove infographics aren't dead

4 min

32 stats & facts that prove infographics aren’t dead

From Facebook posts by old friends asking you to try products that “really work,” to those email subscriptions you’re sure you never signed up for, people are constantly bombarding you with information from all platforms. Everyone wants your attention, and it’s up to you to determine what makes the cut. Our eyes can only process […]

The top reasons brands fail on Instagram

3 min

The top reasons brands fail on Instagram

Instagram is the second-most popular social media platform, following Facebook. Currently, this photo-sharing platform has more than 700 million users and gets more than 4.2 million likes on its posts every day. And since Instagram has opened its floodgates for businesses to advertise on the platform, marketers are jumping at the opportunity to appear in […]

Benefits of newsletter marketing

3 min

Benefits of newsletter marketing

A well-constructed digital marketing campaign can offer limitless possibilities for businesses who are open to implementing new, proactive strategies to go along with their most-revered traditional ones. After all, mixing up some old and new campaigns can bring interesting and promising results to data-driven businesses. Among the most cost-effective ways to build and maintain a […]

5 myths that devalue your content marketing strategy

4 min

5 myths that devalue your content marketing strategy

A good content marketing strategy should explain why a company is making the marketing decisions that it is. Anyone reading should see why content marketing is being used, why certain decisions are being made, and why the company wants the image it’s pursuing. Unfortunately, since content marketing varies as widely as the brands using it, […]

7 guidelines for managing client expectations

3 min

7 guidelines for managing client expectations

Managing a client’s expectations is not an easy task, especially if you are a designer. As much as you want to keep clients happy and live up to their expectations, things don’t always go according to plan. While designers rely on their creativity to deliver great results, clients sometimes undervalue the effort or attempt to […]

5 ways sleep can boost your productivity at work

4 min

5 ways sleep can boost your productivity at work

When you’re tired, it affects everything you do. You can’t concentrate, you can’t focus, you have trouble listening and retaining information—it’s the worst. That’s probably why sleep deprivation costs the U.S. economy somewhere in the region of $400 billion dollars every year. Related: 9 tips to master your morning routine That’s why one of the most important things you […]

7 ways to use time more wisely

4 min

Don’t be busy, be productive: 7 ways to use time more wisely

Many of us are familiar with the maxim “Don’t mistake activity for productivity.” It refers to people who juggle multiple tasks, under the guise of staying busy all the time, without ever inching towards their goal. Their time is completely wasted in thinking about what to do next—leaving no time for the actual job at […]

7 AI tools that boost your productivity

4 min

7 AI tools that boost your productivity

Anyone working in today’s busy world knows just how valuable time can be. Without the right resources and goals, you’ll likely lose time and potential customers. AI is stepping up to provide new ways to get more done during your day. New AI productivity tools can help manage schedules, social media accounts, email, security and […]

How to use storytelling to raise conversion rates

4 min

How to use storytelling to raise conversion rates

A friend of mine says she could not help but be swayed by what people were saying about the importance of social media for increasing sales. Some people kept rhapsodizing about how they were able to achieve rocket sales by establishing brand recognition and strengthening their brand’s presence in social networking sites. So this friend opened an […]

7 do’s and don’ts for your email signature

3 min

7 do’s and don’ts for your email signature

Did you know that, every day, nearly 145 billion emails are exchanged? And what’s more mind-blowing is that 84% of these emails end up in a spam folder. To me, this makes it obvious that many people fail to understand how to send effective email messages. You might think nobody even notices an email signature, but […]

6 min

4 ways to protect your brand from intellectual property theft

Theft is a major concern for every business, as losing property almost always results in a loss of profit. For online businesses, however, the greatest concern is not the theft of physical goods, but that of intellectual property (IP). This is particularly true for small- and medium-sized business owners, who depend on their logos, trademarks, […]

10 productivity tips for a long commute to work

4 min

10 productivity tips for a long commute to work

On average, people who live near big cities spend nearly two hours each day commuting to work and back. This adds up to more than 500 hours—or around 21 days—per year! [] That means most of us spend up to three weeks of our year on commuting to and from work. Geez. Related: 9 tips to master […]

9 reasons to make ebooks part of your content marketing strategy

3 min

9 reasons to make ebooks part of your content marketing strategy

It’s been more than 10 years since eBooks became a bread-and-butter strategy for generating leads. So why isn’t every business making eBooks today? I’d wager that it’s because they don’t know how easy they are to make. If you haven’t made a branded eBook before or in a long time, I wanted to share 9 […]

How to design a flyer that won’t get thrown out

6 min

Flyering 101: How to design a flyer that won’t get thrown out

When done well, flyers can be an incredibly effective (and inexpensive) way to promote your business, no matter your size. In fact, 89% of folks remember receiving a flyer, more than any other form of advertising. What’s more, 45% hold onto the flyers they receive for future reference. Still, while flyer distribution is one of […]

3 min

How to use content to super-charge your brand visibility

New to content marketing? Start off on the right foot with Lucidpress. Want to super-charge your brand visibility? The best way is through great content. Now, hear me out. I know you’ve probably heard the old phrase, “Content is king.” It’s a hackneyed aphorism, but it does give us a reason to chat about how […]

15 time-tested trigger words that boost sales

5 min

15 time-tested trigger words that boost sales

For savvy salespeople, it’s important to know how to craft convincing language. Words are powerful tools. They can evoke strong emotions and spur people towards taking specific actions. If you want to craft compelling messages that influence people to purchase, consider using these tried-and-true trigger words. Related: 7 do’s and don’ts for your email signature […]

3 min

5 content tactics to ignite brand engagement with millennials

Many marketers want to step into millennials’ shoes, find out their preferences & dislikes, and speak to them in the best way possible. Despite being skeptical of advertising, millennials are fiercely loyal to brands, which gives you a unique opportunity to reach them. Content marketing, one of the newer tools in a brand’s arsenal, is […]

4 min

5 social media hacks to accelerate brand engagement

Engaging followers on social media to boost your brand’s popularity is a fine art. Undoubtedly, your audience is spending a sizable chunk of their time on social, but there are way too many things competing for their attention there. Related: 10 best social media campaigns you haven’t tried yet If you don’t want to simply […]

How playing board games makes us a better team

3 min

Team building games to play at work

Gaming is a big part of Lucidpress’s product & engineering culture. Strategic, long-term planning… tactical attacks and counter-attacks… working together to save the world from a pandemic… What’s not to love? The biggest challenge is figuring out how to play board games and still get all our work done. Here are a few things we’ve […]

10 digital trends that are transforming marketing in 2018

3 min

10 digital trends that are transforming marketing in 2018

2017 was the year of digital marketing. Brands of every size depended on digital to raise awareness and win over their customers. As the year ended, digital marketers turned toward the future to strategize new plans and techniques. Related: How to boost your brand identity with influencer marketing Digital marketing is big, volatile and constantly […]

The subtle art of using emotion in your visual content

5 min

The subtle art of using emotion in your visual content

How many advertisements do you remember fondly? Probably not that many, considering we’re bombarded with content on a daily basis. But the ones you do remember seem to creep into your subconscious. It’s like a catchy song that you can’t help but remember. Good visual content has a lot to do with psychology. Appealing to human emotions […]

Direct mail: Does it still work?

8 min

Direct mail marketing: Does it still work?

Here’s the thing: the in-person experience isn’t dead. And furthermore, direct mail marketing isn’t dead. It’s an audacious statement for sure. But like the in-person shopping experience, direct mail marketing is just different. It’s not the norm anymore. But that’s what makes it all the more unique and effective. That said, there’s no doubting that […]

8 killer email marketing tools for e-commerce

4 min

8 killer email marketing tools for e-commerce

Email marketing is a huge sales driver for e-commerce companies. Social media is also a great tool, but those sites measure their users in the millions while email providers measure theirs in the billions. According to a study by The Radicati Group, there are approximately 3.8 billion email users worldwide. That’s more than the estimated 2.77 billion from all […]

10 creative ways to use direct mail marketing

5 min

10 creative direct mail marketing ideas

When you run your own business, you’re responsible for a lot. Aside from keeping the business running smoothly, you’re responsible for producing your product or service, hiring employees, marketing and managing your brand, and doing anything else your business requires. Related: Direct mail marketing: Does it still work? Today, let’s focus on the marketing aspect […]

Direct marketing stats: Response rate, open rate, ROI

5 min

Direct mail stats: Response rate, open rate, ROI

Direct marketing can be extremely effective for businesses focused on serving specific geographic areas. By sending letters, flyers, and other marketing materials straight to prospects’ homes or workplaces, you can generate business in a cost-effective manner. Related: Direct mail: Does it still work? Direct marketing (also known as direct response) is an umbrella term that includes email, […]

Generating leads with content marketing: 4 things most brands get wrong

7 min

Generating leads with content marketing: 4 things most brands get wrong

Okay, so you’ve recently made the conscious decision to focus more of your energy on creating content with the hope of collecting more leads. As an avid devourer of content yourself, you’ve seen a ton of other brands leverage content to generate massive amounts of buzz for their companies. You’ve heard the success stories and […]

4 min

How senses influence brand experience

Are you emotionally connected to a particular brand? Maybe it’s the design of its packaging. Maybe it’s the colors they use or the shapes that remind you of something good. Maybe it’s the smell of the store. When you go into a small fragrance boutique, you’re mesmerized by a unique scent that sticks in your […]

5 best practices of highly effective direct mail marketing strategies

4 min

5 best practices of highly effective direct mail marketing strategies

Direct mail is not dead or in a cryogenic freeze. It has not joined the video cassette or the typewriter as an obsolete relic. Even here in the digital age, implementing a traditional direct mail campaign can still be a highly effective tool in your brand’s marketing toolbox. Related: Direct mail marketing: Does it still […]

How to create stellar real estate listing videos

9 min

How to create stellar real estate listing videos

When shopping for a new home, real estate buyers want to know what it’s really like to stroll through the kitchen, stand on the balcony or lounge in the backyard. Since they’ll be investing years in a house or apartment, they want to imagine themselves in the space before they contact a real estate agent. […]

11 best direct mail pieces to inspire your next campaign

4 min

11 best direct mail pieces to inspire your next campaign

It’s getting harder to put your marketing messages in front of consumers. Increased digital competition, changing algorithms, and a crowded social media space mean you have to work hard to stand out. So how are marketers breaking through the clutter? By revitalizing some tried-and-true, pre-digital strategies like direct mail. Related: Direct mail marketing: Does it […]

3 min

Not everything is online: Advantages of print media & advertising

The rapid rise of digital media—and the simultaneous decline of print media—has been glaringly obvious. Given the clear success of online methods like social media marketing, pay-per-click advertising, and search engine optimization, it’s not surprising to learn that many businesses are increasing digital spends. Related: Why print will never die—Print vs. digital collateral In terms of […]

Should you hire a real estate marketing agency?

6 min

Should you hire a real estate marketing agency? (Bonus company comparison)

Finding the right real estate marketing agency is often compared to finding the perfect date. If you discover that an agency doesn’t meet your standards or help to grow your business, then you’ll be traversing rocky roads until you tell them to hit the trail. However, if they enhance your marketing efforts and drive results, […]

Guide to real estate marketing automation

8 min

Guide to real estate marketing automation

If your real estate business is growing, it’s only a matter of time before you’ll need to reevaluate your marketing strategy. “Growing pains” are definitely real, and your agents will feel the squeeze as you try to scale your marketing efforts for larger audiences. Related: Should you hire a real estate marketing agency? When you […]

How to use social media in higher education

4 min

How to use social media in higher education

Higher ed is getting social. With such a large audience, from students, prospective students and faculty to alumni and sports fans, the potential for social media in higher education is huge. Benefits of social media in higher education Student recruitment It’s a well-known fact that younger generations use their phones more than older ones. This […]

How to use memes for social media marketing

5 min

How to use memes for social media marketing

Memes are one of the most popular forms of expression online, and for good reason. First of all, they go hand-in-hand with just about any social media platform, which helps them spread like wildfire. Second, people have fairly short attention spans online, so the concise nature of memes makes them a perfect medium for quick […]

5 steps to build out your real estate mobile & text message marketing strategy

4 min

5 steps to build out your real estate mobile & text message marketing strategy

Marketing is getting tougher and tougher—there’s no doubting that. With 41% of brands planning to significantly increase their marketing budgets this year, and customers becoming choosier than ever, you wouldn’t be alone if you’re exploring new techniques to get more out of your marketing cash. Related: The complete real estate marketing guide One strategy you should consider […]

Real estate: How to follow up your direct mail campaigns

7 min

Real estate: How to follow up your direct mail campaigns

Have you spent thousands of dollars on direct mail campaigns with no luck? You shouldn’t chalk it up to failure just yet. Every great marketing campaign has a solid follow-up campaign behind it. Sending out three months of direct mail, expecting a deal to happen, and giving up is not creating a business. It’s dabbling. On average, […]

19 email marketing best practices for a higher response rate

9 min

19 email marketing best practices for a higher response rate

According to Email Marketing Industry Census 2018 by Econsultancy and Adestra, 74% of client-side marketers rate email as an effective marketing channel based on ROI. It’s one of the best ways to reach out to your prospects and generate more conversions. Related: 11 things to consider before your next email campaign To use email marketing to its full potential, […]

How to use content marketing in real estate

4 min

How to use content marketing in real estate

You’ve built a great website and have an impressive email database, and you’ve even built a decent following for your brand by following tips you’ve read in real estate marketing guides. Now you want to know what content you need to keep you at the front of the pack. Related: Real estate branding—a comprehensive guide First, […]

How to handle inbound real estate leads

6 min

How to handle inbound real estate leads

When you send out direct mail to prospects in real estate, it’s inevitable that you’re going to get calls from seemingly unmotivated people. If you’re not drawing motivation from your leads, then your competition will be converting your leads instead of you. Related: How to follow up your real estate direct mail campaigns Based on […]

4 min

5 influencer marketing strategies every real estate brand should know

Like every other industry, real estate has experienced rapid change due to new technologies. Perhaps the area that’s felt the most impact is marketing. It’s imperative to keep up with how it’s evolving to stay ahead. Although direct advertising methods are still popular in real estate marketing, they’re not the only way to help consumers change their […]

Guide to an effective real estate listing marketing plan

7 min

Guide to an effective real estate listing marketing plan

One of the biggest challenges realtors face in today’s market is the planning and implementation of an effective real estate listing marketing plan. The opportunities and expectations have changed and grown exponentially over the past decade or so, and with so many avenues and moving parts, it’s not easy to nail down a real estate […]

6 productivity tips for new brands

5 min

6 productivity tips for new brands

The early stages of a brand’s lifespan are crucial because it’s during that time when it’s usually easiest to set expectations and form habits, instead of attempting to do those things for an already established brand or company. Related: Don’t be busy, be productive—7 ways to use time more wisely Productivity impacts how efficiently employees […]

How to start a magazine online in 15 steps

8 min

How to start a magazine online in 15 steps

In some ways, starting a magazine today is easier than ever. But in others, it can be more difficult. All of this is due to the internet. The web puts free information at everyone’s fingertips, instantly available through mobile devices, which has transformed the magazine industry. It also gives every person online the opportunity to […]

How to create and promote a lead magnet

5 min

How to create and promote a lead magnet

Marketers are getting inventive with their opt-in freebies, offering software, interactive quizzes, and entire video trainings in a bid to grow their email lists and generate interest for their products or services. But in spite of all these creative possibilities, there’s still one type of lead magnet that hasn’t lost its rustic charm: the PDF […]

6 min

A guide to real estate email marketing (free templates)

When you’re selling properties with a hefty price tag, attracting new customers isn’t the easiest thing in the world—especially since they’re only likely to buy if they’re actively looking for a new home. Despite the fact that the number of leads generated for real estate companies has increased by 65% since 2016, the conversion rates of those leads are […]

5 min

Ephemeral content: How to use FOMO in your brand marketing

Before the rise of social media platforms, marketers relied on evergreen content. Evergreen content is content that’s always interesting, valuable or relevant to readers. In contrast, ephemeral content is content that’s designed to last for only 24 hours. Snapchat, Instagram Stories and Facebook Live are all examples of places to post ephemeral content. Related: How to use […]

12 real estate softwares for your brokerage

5 min

12 real estate softwares for your brokerage

Do you struggle to manage your real estate brokerage? I don’t blame you—your list of tasks can feel overwhelming. With tracking leads, managing commissions and uploading new listings, there’s a lot that goes into selling properties. But, there’s one thing that can help: Software. Related: Should you hire a real estate marketing agency? If you’re […]

3 min

4 best franchise management softwares to boost your brand

Building out a successful brand doesn’t hinge on offering a great product or service alone. You also need smooth, efficient operations that are consistent from location to location. The most popular restaurant chains, for example, draw customers in everywhere because food quality and service quality are consistent across the board. People know what they are […]

What goes in a franchise disclosure document?

4 min

What goes in a franchise disclosure document?

Turning your business into a franchise is an exciting process for you and future franchisees. An essential part of creating a franchise is drafting your franchise disclosure documents, often referred to as FDD. These documents help you determine whether your business should be turned into a franchise and how to plan the transformation. Related: 7 […]

Essential elements of a franchise marketing strategy

11 min

Essential elements of a franchise marketing strategy

Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. However, strategy is quite a complex subject. Can it be condensed into a simple article? If you ask us, we say yes. We’ve distilled the most important steps a marketing strategy should contain. You’ll see in […]

Franchise development—what you need to know

4 min

Franchise development—what you need to know

It’s a big move, taking that first step to franchise the business you’ve built from the ground up. Now that you’ve done it and it’s paying off, what’s next? Are you ready to expand further? Related: 4 best franchise softwares to boost your brand Do you want to scale up your franchise system and present […]

Creating a business plan for your franchise

4 min

Creating a business plan for your franchise

If it seems like new Starbucks locations are popping up faster than weeds in your backyard, there’s a sound reason behind it. Successful franchises rapidly expand their reach because they begin with an effective business plan and focus on growth. Related: Franchise development—what you need to know Creating a business plan is the necessary first […]

How to improve higher ed student retention rates

4 min

How to improve higher ed student retention rates

One major challenge many four-year colleges and universities face today is student retention. A substantial number of students are starting college only to drop out at some point. When students don’t make it to graduation, it’s costly for both the students themselves and the universities they leave behind. Related: Higher education marketing—crucial strategies & trends […]

6 min

10 actionable ideas to generate real estate leads online

Since 2008, real estate has gone up by an incredible 11.4% and created a fantastic opportunity for real estate agents to sell more clients. Millennials will quickly become over a quarter of the real estate market, and only 1% of those millennials didn’t search online while looking for a house. Just one percent. Related: How to handle inbound real estate leads […]

6 intelligent marketing trends for 2019

4 min

6 intelligent marketing trends for 2019

Over the last decade, marketing has undergone a variety of changes. The purchase funnel is more complex than ever before, and marketers have more information at their fingertips. Marketing is smarter now—it pulls data from different sources and uses modern technology to reach new customers and keep existing ones. It’s possible to predict where the […]

Essential client onboarding checklist for agencies

8 min

Essential client onboarding checklist for agencies

You’ve answered a request for proposal (RFP), attended a couple of pitches, and now you’ve landed that new client you worked so hard to convert. Congratulations! …Now what? For any agency (and client), a new relationship can be a daunting prospect—especially when you’re in the early stages. But with a solid client onboarding process in […]

How to write a brochure for your business

5 min

How to write a brochure for your business

Despite the prominence of digital marketing, print collateral still has an important role to play in a balanced marketing strategy. A professionally produced brochure suggests a high budget and an established reputation. Related: How to make a stunning travel brochure Not only that, but brochures are versatile marketing tools. You can distribute them at trade […]

Best proposal software to help you better automate and manage proposal generation

5 min

Best proposal software to help you better automate and manage proposal generation

The more appealing a proposal is, the more likely you’ll be to win the job. Seems simple enough, doesn’t it? But, creating proposals that are professional, detailed, attractive and on-brand isn’t easy. Especially when you’re trying to do it quickly. Related: How to create engaging assets for your sales team The good news is that proposal […]

The top 30 social media automation tools

5 min

The top 30 social media automation tools

Social media has changed a lot over the last decade—and the way marketers manage social media channels has changed, too. Few marketers have the bandwidth to stay on social media all day, curating and sharing content as they go. Many of us have additional job responsibilities, and we have to be structured and deliberate about […]

How to create a successful college recruitment strategy

5 min

How to create a successful college recruitment strategy

Open source learning. A global economy. Shifting demographics. These are just a few realities impacting your college recruitment strategy. According to the National Student Clearing House Research Center, Spring 2018 college enrollment across U.S. campuses was down from the previous year. University and college recruiters have shifted to overdrive in response. Related: How to improve higher ed […]

Why should you use direct mail as a marketing tool?

6 min

Why should you use direct mail as a marketing tool?

Last week I received a letter in my mailbox for the first time in a long time. It’s been ages since someone (even a company) sent me physical mail rather than going the easier route with email. It really felt good to have something that I can touch and feel with my own hands. Related: […]

4 types of interactive content to boost your content marketing

5 min

4 types of interactive content to boost your content marketing

Interactive marketing is a customer-oriented approach to marketing that engages the user and requires their participation. The most popular forms of interactive marketing content are polls, surveys, quizzes and games. This type of content can help you drive awareness, engage your audience, generate high-converting leads, convert to sales, or nurture brand loyalty. Let’s take a […]

How software helps you streamline RFP responses

4 min

How RFP software helps you streamline RFP responses

Every sales manager knows how difficult responding to an RFP can be. From wrangling subject matter experts to formatting your responses, getting everything together without an efficient process feels like a race against the clock. Related: How to respond to an RFP (request for proposal) The pressure is enough to make you think about abandoning […]

The 160 best sales tools & software

7 min

The 160 best sales tools & software

There’s a good reason optimizing productivity is the holy grail of the sales world right now. You just know you can do a lot more if you use software to automate repetitive tasks that eat up your resources. Related: How RFP software helps you streamline RFP responses One of the biggest challenges in sales is […]

5 min

Your Guide to Omnichannel Marketing

When it comes to reaching your customers, one channel simply doesn’t cut it anymore. Consumers are researching brands through search, mobile, email, social media, in-store and a lot more, so it’s necessary for you to build an omnichannel marketing strategy that engages them across all platforms. What is omnichannel marketing? Omnichannel marketing is an extension […]

7 types of sales collateral that convert

7 min

7 types of sales collateral that convert

You already know that sales collateral can help your sales reps close leads much faster. They speed up the sales process by offering prospects the information they need to make a buying decision. But, which types of sales collateral should you use? And most importantly, which ones convert best? Related: What is sales enablement and […]

The ultimate guide to a winning sales playbook

6 min

The ultimate guide to a winning sales playbook

When you’re managing a busy sales team, you might fall into the trap of “anything goes.” It doesn’t really matter how your reps take someone from stranger to customer; it matters that they’re doing it, right? Not necessarily. A mismatched sales team could deliver promises they can’t keep, fail to convert leads, and be generally unproductive—something that […]

4 min

How gift cards impact brand equity

What’s the one gift everyone likes to receive? It’s cash. Seriously, have you ever seen a person trying to return a cash gift or leaving it on a shelf to collect dust? I have never. For some gift-givers, however, cash is too simple and impersonal, so they go for the next best thing: gift cards. Related: […]

11 benefits of marketing on Twitter for your business

6 min

11 benefits of marketing on Twitter for your business

Twitter began in 2006 as an online message board that was updated via text message. Since then, it’s grown into one of the largest social networks, boasting more than 300 million users who combine to produce 500 million tweets daily. Related: How to drive traffic with social media Marketers have been slow to catch on […]

A guide to creating the perfect launch for your real estate business

5 min

A guide to start your real estate business

Starting a real estate business is an exciting step in any real estate agent’s career. However rewarding running your own real estate business may be, though, it’s not without its difficulties. Starting your new small business on the right foot will offer you a solid foundation to build upon and put you ahead of the game. […]

How to use B2C buyer personas to dramatically improve conversion rates

6 min

How to use B2C buyer personas to dramatically improve conversion rates

Have you ever worried that your brand messaging is a bit… generic? Does your copy sound flat and uninteresting? Do customers feel like your brand is speaking at them, not to them? These are questions many brands grapple with on a daily basis. Some focus so much on pleasing everyone that they end up pleasing no one. […]

6 simple steps to increase conversion rate for your sales funnel

5 min

6 simple steps to increase conversion rate for your sales funnel

When prospects enter your sales funnel, the goal is to get them to the bottom, where they turn into loyal customers. Doing this takes a lot of effort, of course, but the rewards are worth the struggle to get it right. Related: The ultimate guide to a winning sales playbook Before we look at ways […]

What is marketing asset management?

5 min

What is marketing asset management?

Brand management isn’t for the fainthearted. Even companies with well-documented brand-building strategies struggle to keep up with an ever-evolving list of marketing channels used to communicate with clients. One of the core strengths of Lucidpress is that our platform helps you build a cohesive brand across your entire organization. Admins create templates and lock down the important brand elements. […]

What is a digital asset?

4 min

What is a digital asset?

Our world has become a digital one. You see its digital fingerprints in virtually every aspect of 21st-century life. We stream movies & shows on smartphones, store photos & documents in the cloud, and create apps to cover a wide spectrum of activities. These digital assets are everywhere. Related: What is marketing asset management? For […]

characteristics of best sales training programs

5 min

The best sales training programs for every level of experience

Looking to build a world-class sales team that repeatedly closes high-value leads? Whether you’re recruiting new sales reps or helping current team members with their development, you’ll need to include sales training as part of their development program. Related: What is sales enablement? Why invest in sales training High-performing sales organizations are twice as likely to provide […]

What is sales enablement?

9 min

What is sales enablement, and why it matters

If you’re anything like me, when you see a new business or marketing vocabulary word, you skim over it and make a few assumptions based on context for what it means. I recently learned how this habit is not only holding me back, but my business ventures as well. Related: How to create engaging sales […]

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