Group Therapy E1 – Marketing strategy, experimentation, and data

Jeremy Wold, Head of Marketing at Awardco, and Katie Krongard, Senior Content Marketing Manager at Marq, discuss brand strategy shifts during and post-pandemic, work culture, and how to achieve cross-functional collaboration from marketing strategy to execution.

Jeremy shares that you should never sacrifice strategy for speed.

Marketing collaboration starts with communication and empathy. Great collaboration also brings data to the conversation to ensure cross-functional alignment on what is working, what isn’t, and builds trust with partners across your organization.

This is the first episode in the Group Therapy series hosted by Marq. Conversations with creative and marketing leaders about all things brand.