amplitude
define roles and responsibilities
6 min

Define Roles and Responsibilities to Empower Your Content Team

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Group Therapy Ep 3

Group Therapy E3-How to keep your brand relevant when your business is constantly changing

In this chat with Adam Gunn, SVP of Brand at Pluralsight, and Cole Parker, Senior Product Marketing Manager at Marq, they discuss the dreaded "C" word... change. Adam shares his thoughts about how brand teams can stay ahead of the curve when businesses are always changing their strategy along with some other nuggets on brand […]
8 software training tips
5 min

8 Software Training Tips for Introducing New Software to Your Team

It can be intimidating for a team leader to introduce new software to their team. You may understand the benefits, but they may be hesitant to abandon legacy software with which they are intimately familiar.  However, with the right training, you can create an effective learning environment that encourages software adoption and equips employees to […]
5 tips for mapping creative process

5 Tips for Mapping Your Creative Process

Creativity is a necessary component of any successful branding effort, but it is too often regarded as an elusive and intangible quality that is difficult to quantify and manage. But you don’t have to buy into the myth of the solitary genius working in mysterious ways. You can map and analyze creative processes to identify […]