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Welcome to Marq’s Blog

A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand

What Is a Brand Portal and Why Your Business Needs One

If you’re here about brand portals, you’re likely dealing with one of these headaches: Maybe people are constantly asking you for logos. Maybe your teams are using off-brand or out-of-date assets and decks. Maybe your designers and marketers are buried in busywork, spending too long finding, talking about, and distributing images and collateral for colleagues, […]
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Editor's Picks

creativeprocess-1
16 min

Solidify your creative process

The internal battle between creative departments and everyone else is far too familiar. It isn’t personal.  Right?! The disconnection is frustrating for everyone. But, if we pull ourselves out of the nitty gritty situational circumstances of it all, we can narrow it down to one thing: process, or, lack thereof. The steps for a creative process can get […]
personalization
13 min

How Content Personalization Shapes your Content Strategy

Imagine with us your typical weekday morning. Perhaps your routine begins with checking the news cycle- eventually making your way to your email inbox, thumbing through the latest, archiving, and tagging as you go. The first hour of your Monday is likely focused on clearing notifications on various channels and involves a bit of a […]
collaboration
13 min

How to influence your organization with an effective collaboration strategy

How many times have you fallen victim to broken tools and processes simply because that is just the way it is? Even worse, how many times has cross-functional collaboration failed, and you’ve been blindsided by changes?  Neither of these situations is a great place to be in, and even though conflict might scare us, the […]

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What Is a Brand Portal and Why Your Business Needs One

If you’re here about brand portals, you’re likely dealing with one of these headaches: Maybe people are constantly asking you for logos. Maybe your teams are using off-brand or out-of-date assets and decks. Maybe your designers and marketers are buried in busywork, spending too long finding, talking about, and distributing images and collateral for colleagues, […]

Brand Enablement vs Brand Management vs Brand Governance: Understanding the Differences That Matter

Confused about the difference between brand enablement, brand management, and brand governance? You’re not alone. These terms get used interchangeably, but they each refer to three distinct areas of branding. Understanding the differences matters if you want to implement new processes, invest in software tools, or secure stakeholder approval. We’ll break down each of the […]
Title card for "How Brand Enablement And DAM work together to power enterprise marketing" blog

How Brand Enablement and DAM Work Together to Power Enterprise Marketing

Every time someone asks, “Where’s the latest logo?” a little part of your soul dies. Not because you don’t care, but because you do. You care about the brand, the craft, and getting it right. But instead, your days get eaten up by asset requests, rogue designs, and endless Slack threads debating which preso is […]
brand enablement ROI featured image

How to Measure ROI of Brand Enablement (Without Oversimplifying It)

Brand enablement keeps your teams aligned, your content consistent, and your brand recognizable as you scale. But when the question of ROI comes up, many teams struggle to define its impact clearly. That impact shows up in everyday ways: when someone uses an outdated logo, when content requests pile up, or when brand guidelines are […]
Marq Studio webinar title slide showing presenters' names and 'training + Q&A' with description of bulk template management features

Marq Studio: Transform Your Template Management [Webinar]

Join Product Education Specialist Patrick Collier and Product Manager Spencer Kotter for an insider’s look at Marq Studio – a powerful new template management experience that transforms how admins work with their template libraries. During this 30-minute training, you’ll see how Studio eliminates tedious one-by-one template updates through powerful bulk actions. Learn how to: Watch […]
Featured image for on demand webinar replay for: how the university of Tusla revolutionized campus-wide design with Amanda Hodges

[Webinar] How the University of Tulsa Revolutionized Campus-wide Design

Join Creative Director, Amanda Hodges, in this joint webinar on how the marketing team at The University of Tulsa revolutionized their design workflow using MediaValet’s DAM + Templating solution, powered by Marq.  During this on-demand webinar, Amanda shares the university team’s process for rolling out their Self-Service Marketing Resources Hub and creating a system that […]
Sales Collateral Showcase

Sales Collateral: Everything you need to know

Hey there, sales rockstars! Let’s achieve greatness together in the world of sales and marketing management! Let’s chat about something that’s gonna supercharge your sales game – Sales Collateral. Buckle up, because we’re about to dive deep into this game-changing tool that’ll have your prospects practically begging to buy from you! What’s the Deal with […]
Artificial Intelligence Design Tool
15 min

Artificial Intelligence Design Tool Statistics & Trends in 2023

This is a list of artificial intelligence (AI) design tools, statistics and trends of their usage, current standing and growth updated through 2023. In the rapidly evolving world of design, artificial intelligence is making a profound impact. From Midjourney to Mar, AI design tools are empowering creative professionals to streamline workflows, boost productivity, and create […]
The Brand Enablement Playbook
6 min

The Brand Enablement Playbook

In most organizations, the disconnect between brand and the rest of the organization is real.  On the one hand, brand and creative teams are constantly bombarded with requests, trying to fulfill as many as possible with limited time and resources. Most requests come with unrealistic turnaround times, leaving creative teams in a tough place to deliver.  […]
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Featured

Brand Templating 101: How to use templates to streamline brand management

Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions fail to provide business leaders with the answer to that question.

Why? Because they don’t utilize the most precious resource a company has to offer: its people.
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