amplitude

Group Therapy E2- Win loss analysis, measuring marketing effectiveness, and the real source of truth

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Group Therapy Ep 3

Group Therapy E3-How to keep your brand relevant when your business is constantly changing

In this chat with Adam Gunn, SVP of Brand at Pluralsight, and Cole Parker, Senior Product Marketing Manager at Marq, they discuss the dreaded "C" word... change. Adam shares his thoughts about how brand teams can stay ahead of the curve when businesses are always changing their strategy along with some other nuggets on brand […]
8 software training tips
5 min

8 Software Training Tips for Introducing New Software to Your Team

It can be intimidating for a team leader to introduce new software to their team. You may understand the benefits, but they may be hesitant to abandon legacy software with which they are intimately familiar.  However, with the right training, you can create an effective learning environment that encourages software adoption and equips employees to […]
define roles and responsibilities
6 min

Define Roles and Responsibilities to Empower Your Content Team

Content creators are expected to produce large volumes of high-quality, effective, and informative content. A typical content strategy might call for blog articles, white papers, case studies, ad copy, web copy, social media posts, videos, podcasts, and more—all of which have to align with the business’s marketing goals, brand identity, and values. To achieve the […]