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Blog > Brand Management

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7 min

What Is a Brand Portal and Why Your Business Needs One

If you’re here about brand portals, you’re likely dealing with one of these headaches: Maybe people are constantly asking you for logos. Maybe your teams are using off-brand or out-of-date assets and decks. Maybe your designers and marketers are buried in busywork, spending too long finding, talking about, and distributing images and collateral for colleagues, […]
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9 min

Brand Enablement vs Brand Management vs Brand Governance: Understanding the Differences That Matter

Confused about the difference between brand enablement, brand management, and brand governance? You’re not alone. These terms get used interchangeably, but they each refer to three distinct areas of branding. Understanding the differences matters if you want to implement new processes, invest in software tools, or secure stakeholder approval. We’ll break down each of the […]
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10 min

How Brand Enablement and DAM Work Together to Power Enterprise Marketing

Every time someone asks, “Where’s the latest logo?” a little part of your soul dies. Not because you don’t care, but because you do. You care about the brand, the craft, and getting it right. But instead, your days get eaten up by asset requests, rogue designs, and endless Slack threads debating which preso is […]

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