2026 Global Brand Management: 7 Frameworks to Scale Worldwide
global brand management
Brand Management
Brand Management,Branding •
15 min
2026 Brand Governance: Framework & How to Implement It At Scale
Key takeaways As organizations grow, brand inconsistencies happen more often. Brand governance is how you stop fixing other people’s mistakes…
Brand Management,Digital Asset Management •
10 min
What Is a Brand Portal and Why Your Business Needs One
If you’re here about brand portals, you’re likely dealing with one of these headaches: Maybe people are constantly asking you…
Branding,Content •
7 min
How Does Collaboration Expand the Creative Process? 4 Tips on Practicing Creative Collaboration
Have you heard of the ‘lone genius’ myth? It’s the idea that the world’s greatest creatives – think Michelangelo, Einstein,…
Branding •
6 min
8 Software Training Tips for Introducing New Software to Your Team
It can be intimidating for a team leader to introduce new software to their team. You may understand the benefits,…
Content •
8 min
Define Roles and Responsibilities to Empower Your Content Team
Content creators are expected to produce large volumes of high-quality, effective, and informative content. A typical content strategy might call…
Branding •
6 min
Unlocking Seamless Collaborations with Brand Guidelines
Collaboration is key for marketers and creative professionals. Whether it’s your internal team, contractors, or outside influencers you’re engaging with,…
Content •
5 min
30 branding stats and facts
A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the…
Design •
9 min
Collaboration in design: The key to creating effective content
As a Creative Director, you need designers to fly by the seat of their pants, take life by the horns…
Branding •
23 min
How to Use Templates to Streamline Brand Management
Marketing and brand leaders everywhere obsess over the question: how can I most effectively manage my brand? Yet, most brand management solutions…
Branding •
8 min
What is branding, and why is branding important?
If you Google “brand definition” you’ll find forty-three different attempts on just the first page of search results alone. There…
Branding •
6 min
7 tips to coordinate local & national franchise marketing
As a franchisor or franchisee, you understand how important marketing is for your business. However, with marketing happening on both…
Branding •
5 min
What is corporate branding, and are you ignoring it?
Put simply, the difference between corporate branding and product branding is that corporate branding represents an entire company and its complete portfolio…
Branding •
5 min
The 8 best free magazines online for brand marketers
Magazines have found new life on the web, where old brands have undergone a digital transformation to stay relevant and…
Content •
8 min
How to develop social media guidelines
Many new businesses underestimate the amount of time and effort that goes into creating a social media presence that counts,…
Design •
5 min
9 excellent logo redesigns for famous brands
A good logo represents the brand positively to the world, which is one reason why there are so many agencies…
Branding •
9 min
7 branding mistakes your company should avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been…
Content •
5 min
What is distributed marketing management?
Here’s a startling fact for you: marketing has changed. (Gasp!) I know. It’s a frightfully unsurprising tidbit of information. But…
Branding •
7 min
Brand building 101: An 8-step brand development strategy
Building a brand is easy to do. Building a strong, sucessful brand that stands the test of time, people, and competitors?…
Content •
8 min
4 ways to protect your brand from intellectual property theft
Theft is a major concern for every business, as losing property almost always results in a loss of profit. For…
Branding •
5 min
4 easy tips for effective online brand management
The internet has made brand management much more involved now that there are so many digital channels for customers to…
Branding •
7 min
Is your brand outdated? When to complete a brand refresh
Sometimes, change is a good thing. A fresh lick of paint can revive a dull living room, a new haircut…
Branding •
4 min
How to boost your brand identity with influencer marketing
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Your brand identity is the…
Branding •
5 min
How to maintain brand consistency in a sales organization
For brands, few objectives matter more than creating an impactful, positive impression. Because, if you can make a favorable first…
Branding •
5 min
How to maintain brand consistency in your real estate business
In real estate, it matters a lot what people think about your agency. We can all agree that, as businesses, we crave…
Branding •
6 min
5 situations that can damage your brand—and how to respond
Brand management is one of the most important parts of marketing. It can take a long time and a lot of…
Branding •
5 min
7 brand consistency mistakes that large companies make
Perception determines reality with branding. The impression you make with customers and potential customers ultimately influences the overall strength of…
Branding •
8 min
8 ways to build brand trust online
At one point in time, a recognizable brand was all that was needed for a business to thrive. But now,…
Branding •
7 min
How voice search will impact brand voice
Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…
Branding •
5 min
How to ensure brand compliance
Protecting your brand—not only how it looks but also how it’s perceived—is essential. Your brand is everything that makes up…
Branding •
9 min
A complete guide to building brand awareness
Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels,…
Branding •
6 min
How creative consistency across touchpoints improves brand perception
Think of some of the most iconic brands all time. What comes to mind? Nike? Apple? Disney? Most likely you…
Branding •
5 min
How chatbots benefit brands
When we consider brand-customer relationships and interactions, many of us instantly think of viral examples of “brands behaving badly”—like a…
Branding •
6 min
How to maintain brand consistency as your business grows
Every business owners’ hope is that their business will grow. Whether it’s a small, medium or large business, there’s always…
Branding •
5 min
Branding? Follow this template for creating a brand platform
When you’re fine-tuning your brand, it’s important for everyone in your company to be on-board. Let’s face it: Keeping your…
Branding •
6 min
5 tips for building & maintaining brand integrity
Customer loyalty separates historically successful brands from the rest. Why do people consistently drink Coca-Cola or wear Nike sneakers? The…
Branding •
13 min
The complete guide to digital brand management
Do you want to learn how you can make your company stand out from the crowd? Or how to position…
Content •
7 min
6 productivity tips for new brands
The early stages of a brand’s lifespan are crucial because it’s during that time when it’s usually easiest to set…
Branding •
7 min
How to create a voice for your brand
It’s something you’ve been told to do for years, as far back as your high school English classes: Define your…
Content •
6 min
12 real estate softwares for your brokerage
Do you struggle to manage your real estate brokerage? I don’t blame you—your list of tasks can feel overwhelming. With…
Content •
4 min
4 best franchise management softwares to boost your brand
Building out a successful brand doesn’t hinge on offering a great product or service alone. You also need smooth, efficient…
Content •
6 min
What goes in a franchise disclosure document?
Turning your business into a franchise is an exciting process for you and future franchisees. An essential part of creating…
Branding •
7 min
6 important branding tips to keep in mind when going global
Taking your brand global is an exciting prospect but also a significant challenge. Establishing and growing your brand in your…
Branding •
6 min
9 ways to make people fall in love with your brand
To get people interested in your brand and have them become loyal customers, it’s no longer enough to simply produce…
Branding •
9 min
Branding essentials: Guide to creating a brand book
At the onset of building a business, branding might not seem like the first thing to conceptualize. Establishing the foundations…
Branding •
7 min
How to achieve brand consistency in your franchise
Running a business, in any capacity, takes hard work and perseverance. Specifically, though, for a franchise, there’s a whole different…
Branding •
4 min
How to build brand authenticity: Learning from Top 100 global brands
What is brand authenticity? Well, generally speaking, it’s when brands act, illustrate and feel (or be) genuine to their customers. …
Content •
7 min
The top 30 social media automation tools
Social media has changed a lot over the last decade—and the way marketers manage social media channels has changed, too.…
Content •
6 min
How gift cards impact brand equity
What’s the one gift everyone likes to receive? It’s cash. Seriously, have you ever seen a person trying to return a…
Content •
7 min
What is marketing asset management?
Brand management isn’t for the fainthearted. Even companies with well-documented brand-building strategies struggle to keep up with an ever-evolving list of marketing…
Branding •
5 min
The brand manager’s guide to brand extension
Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the…
Branding •
15 min
Elements of an effective brand promise
Here’s a promise: by the end of this article you’ll know exactly what a brand promise is and you’ll have…
Content •
7 min
Image management software: What it is & why it matters
Folder structures. Files by the thousands. Cloud sharing that goes awry when trying to search for something. “Where can I…
Branding •
5 min
How to Build a Luxury Brand
According to Bain and Company, the luxury goods market is set to double in size from 2020 to 2030, reaching…
Content •
10 min
What is media asset management?
Do you remember the dark days before cloud storage and internet searches? I know I do. Today, if you have…
Content •
6 min
What is a digital asset manager?
As secure technology becomes more important in many businesses & organizations, there is a growing need for new positions &…
Branding •
7 min
How to write a brand positioning statement
Making sure every touchpoint — from content to sales — remains on-brand is essential. But when you have seemingly limitless…
Branding •
8 min
Brand consistency—the competitive advantage and how to achieve it
_ Originally published in 2018 and 2019 and updated in 2024 to reflect updated data. _ Brand consistency is the…
Content •
11 min
CMO guide to customer experience
CMO’s are in a unique position to own, understand, and implement customer experience not just as a marketing function but as a…
Content •
9 min
9 ways to improve the customer experience
Customer experience — the summation of every interaction a customer has with your brand — is critical. A great customer experience translates…
Content •
8 min
7 great customer experience examples
Why the customer experience matters Existing in today’s business world requires much more than simply producing a product or service…
Branding •
5 min
University branding: How to build a brand that drives enrollment
Not too long ago, universities didn’t have much need for a strong brand. But as the market for funding, recognition,…
Branding •
9 min
Nonprofit marketing: Strategies to grow your organization’s impact
When it comes to marketing, every team has its challenges. Amongst non-profit organizations, however, those challenges can be vast. Bound…
Branding •
6 min
How to build your non-profit brand
As a non-profit organization, your brand isn’t just a logo or text. It’s a symbol and a feeling — one…
Design •
16 min
Past and present: Influential Black graphic designers and brand experts you should know about
Editor’s note: Originally, the Lucidpress blog featured two different blog posts that highlighted two eras — past and present —…
Branding •
15 min
How to get your rebranding strategy right
When you think about Coca-Cola, what pops into your head — is it the taste? The fizziness? The dark caramel…
Branding •
10 min
Words of wisdom from some of the best storytellers we know
The best storytellers know that a good story is more than telling romanticized tales about a life lived. Good storytelling…
Branding •
7 min
How to build a great employee experience
You’ve probably heard of the term “employee engagement” by now, but have you heard of employee experience? As more and…
Design •
9 min
Intro to DesignOps
For most designers, their work is based on their ability to move quickly and get things done in a hurry,…
Branding •
6 min
19 types of marketing collateral and how to use them
With most marketing conducted online, it shouldn’t surprise you the amount of content — also known as marketing collateral —…
Branding •
17 min
Real estate branding: a comprehensive guide
Advancements in technology and the power of the internet have leveled the playing field for most, so the need for…
Branding •
9 min
Guide to relationship marketing
Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most…
Branding •
10 min
8 Examples of Great Brand Guidelines – And How They Can Inspire Your Own
The world’s most memorable brands didn’t build themselves overnight. What today’s juggernauts like Uber and Walmert did do, however, is…