Brand Management

Best 7 franchise marketing software solutions to scale multi-location brands

Franchise marketing typically requires split responsibility between corporate teams and local operators. Corporate sets brand and campaign standards, while franchise…

Brand Management,Branding • 16 min

Multi-location brand management: Scale without losing brand control

For marketing leaders managing distributed companies, brand inconsistency is usually an operational problem, not a creative one. Local teams reuse…

Brand Management,Brand Strategy • 16 min

How marketing leaders scale multi-location marketing with AI

Multi-location marketing teams often face a scaling problem. More locations mean more demand for local content, but the central design…

Brand Effectiveness,Brand Strategy • 13 min

Template management for scaling teams: Best practices & solutions

Someone recommended creating design templates to solve brand inconsistency, so your team started turning existing Word docs, PowerPoint decks, Canva…

Digital Asset Management • 17 min

5 best Adobe Express alternatives reviews & compared in 2026

Adobe Express is a design tool built for speed. It handles social posts, presentations, short-form videos, and branded visuals well.…

Brand Identity,Brand Management • 17 min

7 Best Microsoft Publisher Alternatives For Enterprise Teams

Microsoft Publisher is being discontinued in October 2026. For small design teams producing flyers, brochures, and newsletters, or sales collateral,…

Brand Management,Tools and Tech • 20 min

Maintaining Brand Integrity at Scale: A Guide for Brand Leaders

Key takeaways Brand integrity is what ensures a company shows up the same way across every channel, team, and moment…

Branding • 11 min

Online Brand Management: Step-by-step Framework to Scale Your Brand

Your brand guidelines are not your brand management system. They are just a reference document. And reference documents do not…

Branding • 12 min

What Is a Brand Portal and Why Your Business Needs One

Learn what a brand portal is, why it matters, and how to build one. Includes examples, benefits, best practices, and…

Brand Management,Digital Asset Management • 12 min

Brand building 101: An 8-step brand development strategy

Building a brand is easy to do. Building a strong, sucessful brand that stands the test of time, people, and competitors?…

Branding • 7 min

Collaboration in design: The key to creating effective content

As a Creative Director, you need designers to fly by the seat of their pants, take life by the horns…

Design • 9 min

Brand Templating: Setup, Benefits & Examples [2026 Guide]

Every hour your creative team spends on one-off content request is an hour they’re not moving a high-impact campaign forward.…

Branding • 13 min

Elements of an effective brand promise

Here’s a promise: by the end of this article you’ll know exactly what a brand promise is and you’ll have…

Branding • 15 min

Past and present: Influential Black graphic designers and brand experts you should know about

Editor’s note: Originally, the Lucidpress blog featured two different blog posts that highlighted two eras — past and present —…

Design • 16 min

8 Examples of Great Brand Guidelines – And How They Can Inspire Your Own

The world’s most memorable brands didn’t build themselves overnight. What today’s juggernauts like Uber and Walmert did do, however, is…

Branding • 10 min

Branding essentials: Guide to creating a brand book

At the onset of building a business, branding might not seem like the first thing to conceptualize. Establishing the foundations…

Branding • 8 min

30 branding stats and facts

A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the…

Content • 5 min

Brand consistency—the competitive advantage and how to achieve it

_ Originally published in 2018 and 2019 and updated in 2024 to reflect updated data. _ Brand consistency is the…

Branding • 8 min

8 ways to build brand trust online

At one point in time, a recognizable brand was all that was needed for a business to thrive. But now,…

Branding • 7 min

7 branding mistakes your company should avoid

Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been…

Branding • 9 min

2026 Global Brand Management: 7 Frameworks to Scale Worldwide

global brand management

Brand Management,Brand Strategy • 22 min

2026 Brand Governance: Framework & How to Implement It At Scale

Key takeaways As organizations grow, brand inconsistencies happen more often. Brand governance is how you stop fixing other people’s mistakes…

Brand Management,Branding • 15 min

The top 30 social media automation tools

Social media has changed a lot over the last decade—and the way marketers manage social media channels has changed, too.…

Content • 7 min

How creative consistency across touchpoints improves brand perception

Think of some of the most iconic brands all time. What comes to mind? Nike? Apple? Disney? Most likely you…

Branding • 6 min

4 ways to protect your brand from intellectual property theft

Theft is a major concern for every business, as losing property almost always results in a loss of profit. For…

Content • 8 min

9 excellent logo redesigns for famous brands

A good logo represents the brand positively to the world, which is one reason why there are so many agencies…

Design • 5 min

The 8 best free magazines online for brand marketers

Magazines have found new life on the web, where old brands have undergone a digital transformation to stay relevant and…

Branding • 5 min

5 situations that can damage your brand—and how to respond

Brand management is one of the most important parts of marketing. It can take a long time and a lot of…

Branding • 6 min

12 real estate softwares for your brokerage

Do you struggle to manage your real estate brokerage? I don’t blame you—your list of tasks can feel overwhelming. With…

Content • 6 min

How to Build a Luxury Brand

According to Bain and Company, the luxury goods market is set to double in size from 2020 to 2030, reaching…

Branding • 5 min

How Does Collaboration Expand the Creative Process? 4 Tips on Practicing Creative Collaboration

Have you heard of the ‘lone genius’ myth? It’s the idea that the world’s greatest creatives – think Michelangelo, Einstein,…

Branding,Content • 7 min

8 Software Training Tips for Introducing New Software to Your Team

It can be intimidating for a team leader to introduce new software to their team. You may understand the benefits,…

Branding • 6 min

Define Roles and Responsibilities to Empower Your Content Team

Content creators are expected to produce large volumes of high-quality, effective, and informative content. A typical content strategy might call…

Content • 8 min

Unlocking Seamless Collaborations with Brand Guidelines

Collaboration is key for marketers and creative professionals. Whether it’s your internal team, contractors, or outside influencers you’re engaging with,…

Branding • 6 min

What is branding, and why is branding important?

If you Google “brand definition” you’ll find forty-three different attempts on just the first page of search results alone. There…

Branding • 8 min

7 tips to coordinate local & national franchise marketing

As a franchisor or franchisee, you understand how important marketing is for your business. However, with marketing happening on both…

Branding • 6 min

What is corporate branding, and are you ignoring it?

Put simply, the difference between corporate branding and product branding is that corporate branding represents an entire company and its complete portfolio…

Branding • 5 min

How to develop social media guidelines

Many new businesses underestimate the amount of time and effort that goes into creating a social media presence that counts,…

Content • 8 min

What is distributed marketing management?

Here’s a startling fact for you: marketing has changed. (Gasp!) I know. It’s a frightfully unsurprising tidbit of information. But…

Content • 5 min

Is your brand outdated? When to complete a brand refresh

Sometimes, change is a good thing. A fresh lick of paint can revive a dull living room, a new haircut…

Branding • 7 min

How to boost your brand identity with influencer marketing

Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Your brand identity is the…

Branding • 4 min

How to maintain brand consistency in a sales organization

For brands, few objectives matter more than creating an impactful, positive impression. Because, if you can make a favorable first…

Branding • 5 min

How to maintain brand consistency in your real estate business

In real estate, it matters a lot what people think about your agency. We can all agree that, as businesses, we crave…

Branding • 5 min

7 brand consistency mistakes that large companies make

Perception determines reality with branding. The impression you make with customers and potential customers ultimately influences the overall strength of…

Branding • 5 min

How voice search will impact brand voice

Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…

Branding • 7 min

How to ensure brand compliance

Protecting your brand—not only how it looks but also how it’s perceived—is essential. Your brand is everything that makes up…

Branding • 5 min

A complete guide to building brand awareness

Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels,…

Branding • 9 min

How chatbots benefit brands

When we consider brand-customer relationships and interactions, many of us instantly think of viral examples of “brands behaving badly”—like a…

Branding • 5 min

How to maintain brand consistency as your business grows

Every business owners’ hope is that their business will grow. Whether it’s a small, medium or large business, there’s always…

Branding • 6 min

Branding? Follow this template for creating a brand platform

When you’re fine-tuning your brand, it’s important for everyone in your company to be on-board. Let’s face it: Keeping your…

Branding • 5 min

The complete guide to digital brand management

Do you want to learn how you can make your company stand out from the crowd? Or how to position…

Branding • 13 min

6 productivity tips for new brands

The early stages of a brand’s lifespan are crucial because it’s during that time when it’s usually easiest to set…

Content • 7 min

How to create a voice for your brand

It’s something you’ve been told to do for years, as far back as your high school English classes: Define your…

Branding • 7 min

4 best franchise management softwares to boost your brand

Building out a successful brand doesn’t hinge on offering a great product or service alone. You also need smooth, efficient…

Content • 4 min

What goes in a franchise disclosure document?

Turning your business into a franchise is an exciting process for you and future franchisees. An essential part of creating…

Content • 6 min

6 important branding tips to keep in mind when going global

Taking your brand global is an exciting prospect but also a significant challenge. Establishing and growing your brand in your…

Branding • 7 min

9 ways to make people fall in love with your brand

To get people interested in your brand and have them become loyal customers, it’s no longer enough to simply produce…

Branding • 6 min

How to build brand authenticity: Learning from Top 100 global brands

What is brand authenticity? Well, generally speaking, it’s when brands act, illustrate and feel (or be) genuine to their customers. …

Branding • 4 min

How gift cards impact brand equity

What’s the one gift everyone likes to receive? It’s cash. Seriously, have you ever seen a person trying to return a…

Content • 6 min

What is marketing asset management?

Brand management isn’t for the fainthearted. Even companies with well-documented brand-building strategies struggle to keep up with an ever-evolving list of marketing…

Content • 7 min

The brand manager’s guide to brand extension

Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the…

Branding • 5 min

Image management software: What it is & why it matters

Folder structures. Files by the thousands. Cloud sharing that goes awry when trying to search for something. “Where can I…

Content • 7 min

What is media asset management?

Do you remember the dark days before cloud storage and internet searches? I know I do. Today, if you have…

Content • 10 min

What is a digital asset manager?

As secure technology becomes more important in many businesses & organizations, there is a growing need for new positions &…

Content • 6 min

How to write a brand positioning statement

Making sure every touchpoint — from content to sales — remains on-brand is essential. But when you have seemingly limitless…

Branding • 7 min

CMO guide to customer experience

CMO’s are in a unique position to own, understand, and implement customer experience not just as a marketing function but as a…

Content • 11 min

9 ways to improve the customer experience

Customer experience — the summation of every interaction a customer has with your brand — is critical. A great customer experience translates…

Content • 9 min

7 great customer experience examples

Why the customer experience matters Existing in today’s business world requires much more than simply producing a product or service…

Content • 8 min

University branding: How to build a brand that drives enrollment

Not too long ago, universities didn’t have much need for a strong brand. But as the market for funding, recognition,…

Branding • 5 min

Nonprofit marketing: Strategies to grow your organization’s impact

When it comes to marketing, every team has its challenges. Amongst non-profit organizations, however, those challenges can be vast. Bound…

Branding • 9 min

How to build your non-profit brand

As a non-profit organization, your brand isn’t just a logo or text. It’s a symbol and a feeling — one…

Branding • 6 min

How to get your rebranding strategy right

When you think about Coca-Cola, what pops into your head — is it the taste? The fizziness? The dark caramel…

Branding • 15 min

Words of wisdom from some of the best storytellers we know

The best storytellers know that a good story is more than telling romanticized tales about a life lived. Good storytelling…

Branding • 10 min

How to build a great employee experience

You’ve probably heard of the term “employee engagement” by now, but have you heard of employee experience? As more and…

Branding • 7 min

Intro to DesignOps

For most designers, their work is based on their ability to move quickly and get things done in a hurry,…

Design • 9 min

19 types of marketing collateral and how to use them

With most marketing conducted online, it shouldn’t surprise you the amount of content — also known as marketing collateral —…

Branding • 7 min

Real estate branding: a comprehensive guide

Advancements in technology and the power of the internet have leveled the playing field for most, so the need for…

Branding • 17 min

Guide to relationship marketing

Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most…

Branding • 9 min