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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
5 min
7 tips to coordinate local & national franchise marketing
As a franchisor or franchisee, you understand how important marketing is for your business. However, with marketing happening on both sides of the franchise, there can a fair amount of confusion that results in marketing that cannibalizes itself. Related: 4 keys to successful local marketing There are many methods to handle franchise marketing. Sometimes, the […]
6 min
What is Brand Voice and Why it Matters
Your brand’s voice can be one of your most vital marketing assets if you do it right. The unique characteristics that make your brand stand out can come down to the words you use to define your brand’s product and position. What you say is just as valuable as how you say it. So, what is a […]
9 min
How to Conduct a Brand Audit
What is a Brand Audit? A brand audit, also known as a brand assessment, analyzes your brand’s performance and market position relative to its objectives. It helps businesses to answer the question: Are our branding strategies achieving our marketing objectives? If not, why not, and what can we do about it? Brand audits study how […]
10 min
How to Make a Magazine: The Definitive Guide
In some ways, making a magazine today is easier than ever. The internet puts free information at everyone’s fingertips, all instantly available through mobile devices. What’s more, every person online has the opportunity to create high-quality content if they so choose. From free magazine templates to stock image libraries, there are more options than ever. […]
4 min
4 ways to increase conversions with visual content
Our perception, to a large extent, is governed by vision. We’re attracted to visuals that make us feel good. It’s why retail stores promote special offers with balloons and other decorations, because they know shoppers will get curious enough to come over. The same principle applies to web design and digital marketing. Related: 32 stats […]
4 min
How to make a newsletter in 9 steps
Ever wondered how to improve your school or company newsletter? Follow these steps to take your mailing from “Meh” to “Wow!” To follow along and create a newsletter of your own, open the Citrus Splash employee newsletter template in Lucidpress—you can see the demo features right in the editor. Newsletters are published on a recurring basis to […]
4 min
The elements of good design & why it matters
Since the time of Pythagoras and Euclid, the idea of a Golden Ratio—dimensions that are pleasing to the eye—has influenced mathematicians, artists and philosophers. The ratio of approximately 1.6:1 can be seen in the Notre Dame cathedral and the contemporary architecture of le Corbusier. Products from widescreen televisions to light switch covers copy this ratio. […]
4 min
The history of desktop publishing
From its roots in the Middle Ages, layout design has evolved significantly. What was once the provenance of monasteries spread to the office, and later, personal computers. The overarching goals of publishers haven’t changed, though—to find an audience and communicate an important message. However, the nuts and bolts of desktop publishing are undergoing a revolution […]
4 min
5 brand personality examples and what you can learn from them
Sometimes the best idea is the simplest one. That was certainly the case for the founder of J Dawgs, a Utah-based hot dog restaurant that recently opened its fifth location. One day, Jayson “J” Edwards, then an unfulfilled Asian Studies major, walked past an abandoned red shack in Provo, Utah, and decided that it would […]
