Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
1 min
Group Therapy E1 – Marketing strategy, experimentation, and data
Jeremy Wold, Head of Marketing at Awardco, and Katie Krongard, Senior Content Marketing Manager at Marq, discuss brand strategy shifts during and post-pandemic, work culture, and how to achieve cross-functional collaboration from marketing strategy to execution. Jeremy shares that you should never sacrifice strategy for speed. Marketing collaboration starts with communication and empathy. Great collaboration […]
7 min
How to Build a Brand Style Guide + 7 Examples of What to Include | Marq
When you’re taking the first steps to build your brand, it can feel like a whole world of possibilities is at your fingertips. At the same time, trying to carve out a unique identity and space for your company can feel overwhelming. Trying to maintain consistency within your brand identity, stylistic choices, and big-picture vision […]
6 min
10 Essential KPIs for Creative Teams and How to Track Them
“Art for art’s sake” was once a popular motto in the art and literature worlds. Creators wanted to make beautiful and meaningful work; whether anyone saw or appreciated it was a secondary concern. In the marketing world, we’re also driven to create, but we have to be aware of our work’s cost and impact and […]
6 min
How to build a brand marketing strategy from the ground up
Sometimes, getting back to the basics can re-energize your team and help your organization find alignment across every initiative. As foundational as it may seem, even the savviest of businesses re-visit their brand marketing strategy often to ensure it is serving their products, customers, and long-term goals. In this article, you will learn the basics […]
8 min
Brand Consistency : Why It’s Important and How to Achieve It | Marq
What Is Brand Consistency? Brand consistency is the practice of aligning your organization’s messaging, voice, and visual identity across all its channels. We know it matters, and we’d like to dive into just how much. Built atop a foundation of brand values and clever messaging, consistent branding makes you more recognizable to both new and existing […]
5 min
What is a Brand Template?
The landscape for marketing and brands is constantly evolving, with market shifts that require your teams to operate with agility. The ecosystem for design and creative requests has stayed relatively consistent, resulting in more work for design teams in desperate need of a straightforward way to scale easily. The term “brand template” has been kicked around a […]
6 min
Most Common Creative Assets and Templates
Become a creative enabler and powerhouse cross-functional partner that empowers your organization to run quickly, efficiently, and creatively. From foundational brand assets to creative templates everyone can use, we broke down the most common creative assets you should build for your organization. It’s important to focus on brand strategy templates, assets, and resources your organization […]
7 min
Sales and marketing alignment — the why, what, and how
Company growth is a lot like playing a game of telephone. The larger your group, the more convoluted and tangled the original story gets. And the more your company grows (both in revenue and people), the more disconnected teams become, making it harder to collaborate cross-functionally. That said, growth doesn’t just touch your headcount or […]
3 min
30 branding stats and facts
A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the bread and butter of an organization. Without a stable, consistent brand, your company growth will be severely stunted. Not so sure? Well, we’ve gathered some facts and statistics for you to check out. Prepare to be […]
