Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
4 tips on business card etiquette
Business cards originated in China in the fifteenth century. Back then, they were known as “meishi.” Today they are perhaps the most freely distributed commodity in the business world, as well as an essential part of your DIY marketing toolkit. But business cards can’t help you network if you don’t use them wisely. This post […]
13 min
10 best social media campaigns you haven’t tried yet
Social media can be a hard nut to crack. You’re competing in a crowded space right alongside the biggest brands. But you never know when your newest idea might catch fire and become a social media sensation. We’ve rounded up 10 of the best social media campaign ideas to inspire you while you’re thinking of […]
4 min
Business slogans 101: How to create a business slogan
With the right slogan, you can make people giggle at a pun, ponder the mysteries of the universe, or even experience a powerful craving. A poor slogan, on the other hand, risks making customers cringe. And forking over cash is usually the last thing someone wants to do after cringing. This post will give you […]
5 min
Brochure Marketing 101: How to Design a Brochure that Won’t Bore Your Audience
Despite how ubiquitous digital marketing has become, print collateral can still play an incredibly valuable role in your brand marketing stratgy. Businesses large and small can benefit from this versatile medium, from empowering sales teams at trade shows, to generating awareness through direct mail campaigns. Still, brochures often get a bad rap for being lifeless, […]
3 min
How to write a newsletter in less than an hour
When I was first hired at Lucidpress, I was asked to handle nearly all of our content writing, including the monthly email newsletter. It was a terrifying prospect. Most marketers know that email is a specialized skillset, and it’s easy to screw something up. But not only have we avoided major newsletter snafus, I’ve been able […]
4 min
13 last-minute group Halloween costume ideas for work
So. It’s almost October 31st, and you don’t have a Halloween costume idea yet. The situation is even more dire if you’re facing a company costume contest. Your competitive side yearns to get decked out as a steampunk zombie Stormtrooper, but do you really have time for all that? Better just watch Hocus Pocus for the umpteenth […]
5 min
9 red flags when working with a small business marketing agency
The small business marketing industry: Let the buyer beware! As a small business marketing consultant who’s consulted for almost a decade, I have observed one key reality—most marketing agencies that target small businesses aren’t worth hiring. This post will give small businesses a checklist of 9 red flags to watch for when you’re evaluating a marketing […]
4 min
5 small business Saturday ideas
Small Business Saturday will be here before you know it, so we’ve put together a 5-step marketing guide that will help your small business brand knock it out of the park this year. Related: 10 best social media campaigns you haven’t tried yet 1. Focus on a single goal There’s a lot of hype around the biggest […]
4 min
5 ways to monetize your online magazine
Have you written off magazines because they remind you of the doctor’s office? Take another look. Digital publishing has opened up a new realm of possibilities for magazines. And now is a great time to get into the industry—the percentage of magazine readers in the U.S. has more than quadrupled since 2013, and reports suggest […]
