2026 Global Brand Management: 7 Frameworks to Scale Worldwide
global brand management
Branding
Branding,Group Therapy •
1 min
Group Therapy E5- The power of your brand story
In this episode of Group Therapy, Katie Krongard, Associate Creative Director at Marq, sits down with Brett Barlow, CEO of…
Branding,Group Therapy •
1 min
Group Therapy E3- How to keep your brand relevant when your business is constantly changing
In this chat with Adam Gunn, SVP of Brand at Pluralsight, and Cole Parker, Senior Product Marketing Manager at Marq,…
Branding,Design •
6 min
5 Tips for Mapping Your Creative Process
Creativity is a necessary component of any successful branding effort, but it is too often regarded as an elusive and…
Content •
5 min
30 branding stats and facts
A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the…
Design •
9 min
Collaboration in design: The key to creating effective content
As a Creative Director, you need designers to fly by the seat of their pants, take life by the horns…
Branding •
8 min
What is branding, and why is branding important?
If you Google “brand definition” you’ll find forty-three different attempts on just the first page of search results alone. There…
Branding •
5 min
How does your product packaging tell your brand story?
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue…
Branding •
7 min
The minimalist guide to brand identity
Like many things worth learning about these days, brand identity is a topic that sometimes gets so misconstrued and complex…
Branding •
5 min
5 brand personality examples and what you can learn from them
Sometimes the best idea is the simplest one. That was certainly the case for the founder of J Dawgs, a…
Branding •
6 min
Business slogans 101: How to create a business slogan
With the right slogan, you can make people giggle at a pun, ponder the mysteries of the universe, or even…
Branding •
9 min
How Airbnb and Apple build their brands with storytelling marketing
We love stories. We use them to understand our world, to make connections with others, and to find meaning in…
Branding •
5 min
What is corporate branding, and are you ignoring it?
Put simply, the difference between corporate branding and product branding is that corporate branding represents an entire company and its complete portfolio…
Branding •
5 min
The 8 best free magazines online for brand marketers
Magazines have found new life on the web, where old brands have undergone a digital transformation to stay relevant and…
Branding •
5 min
Why you should use mobile to build brand loyalty
First it was smartphones, quickly followed by tablets and now smartwatches. The move towards mobile devices is quickening, and marketers…
![Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]](https://www.marq.com/wp-content/uploads/2026/02/Rebranding-questionnaire-1024x575.webp)
Branding •
5 min
Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]
Physics is to Albert Einstein as branding is to David Brier. A walking, talking brand himself, David Brier graced our…
Design •
5 min
9 excellent logo redesigns for famous brands
A good logo represents the brand positively to the world, which is one reason why there are so many agencies…
Branding •
9 min
7 branding mistakes your company should avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been…
Branding •
7 min
Brand building 101: An 8-step brand development strategy
Building a brand is easy to do. Building a strong, sucessful brand that stands the test of time, people, and competitors?…
Branding •
3 min
5 office design tips to make your brand stand out
Branding your office can have a positive impact both on employees and on clients who visit, so it is well…
Branding •
4 min
How brand positioning improves your page titles
I’ve been writing page titles incorrectly my entire career. Google has provided best practices for constructing page titles, including: These are…
Branding •
5 min
Planning your business launch: The power of anticipation as a startup
Whether you’re a recently funded startup or a business that has been operating for years, building brand awareness will always…
Design •
5 min
8 tips for designing logos that don’t suck
To the average person, designing logos seems like a simple task—you just make a small circle or rectangle and put…
Branding •
11 min
Tech company branding: Tips from marketing & design experts
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. To break through the noise,…
Branding •
5 min
4 easy tips for effective online brand management
The internet has made brand management much more involved now that there are so many digital channels for customers to…
Branding •
5 min
Why do local small businesses need graphic design?
Some businesses naturally lend themselves to sharp design. Walk down any street in a hip neighborhood and you’ll see fashion…
Branding •
7 min
Is your brand outdated? When to complete a brand refresh
Sometimes, change is a good thing. A fresh lick of paint can revive a dull living room, a new haircut…
Branding •
4 min
How to boost your brand identity with influencer marketing
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Your brand identity is the…
Branding •
5 min
How to maintain brand consistency in a sales organization
For brands, few objectives matter more than creating an impactful, positive impression. Because, if you can make a favorable first…
Branding •
5 min
7 brand consistency mistakes that large companies make
Perception determines reality with branding. The impression you make with customers and potential customers ultimately influences the overall strength of…
Branding •
8 min
8 ways to build brand trust online
At one point in time, a recognizable brand was all that was needed for a business to thrive. But now,…
Branding •
7 min
How voice search will impact brand voice
Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…
Content •
6 min
How senses influence brand experience
Are you emotionally connected to a particular brand? Maybe it’s the design of its packaging. Maybe it’s the colors they…
Branding •
5 min
How to ensure brand compliance
Protecting your brand—not only how it looks but also how it’s perceived—is essential. Your brand is everything that makes up…
Branding •
9 min
A complete guide to building brand awareness
Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels,…
Branding •
8 min
How to build your e-commerce brand
In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median…
Branding •
6 min
How creative consistency across touchpoints improves brand perception
Think of some of the most iconic brands all time. What comes to mind? Nike? Apple? Disney? Most likely you…
Branding •
5 min
How chatbots benefit brands
When we consider brand-customer relationships and interactions, many of us instantly think of viral examples of “brands behaving badly”—like a…
Branding •
6 min
How to maintain brand consistency as your business grows
Every business owners’ hope is that their business will grow. Whether it’s a small, medium or large business, there’s always…
Branding •
5 min
Branding? Follow this template for creating a brand platform
When you’re fine-tuning your brand, it’s important for everyone in your company to be on-board. Let’s face it: Keeping your…
Branding •
6 min
5 tips for building & maintaining brand integrity
Customer loyalty separates historically successful brands from the rest. Why do people consistently drink Coca-Cola or wear Nike sneakers? The…
Branding •
13 min
The complete guide to digital brand management
Do you want to learn how you can make your company stand out from the crowd? Or how to position…
Branding •
7 min
How to create a voice for your brand
It’s something you’ve been told to do for years, as far back as your high school English classes: Define your…
Branding •
7 min
A guide for building your brand with packaging design
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue…
Branding •
9 min
How to build a brand around sustainability
Why talk about sustainability? You’re probably fed up with the terms “millennial” and “Generation Y,” but they’re still helpful when…
Branding •
8 min
Using emotional branding to reach the distracted consumer
In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can…
Branding •
7 min
6 important branding tips to keep in mind when going global
Taking your brand global is an exciting prospect but also a significant challenge. Establishing and growing your brand in your…
Branding •
6 min
9 ways to make people fall in love with your brand
To get people interested in your brand and have them become loyal customers, it’s no longer enough to simply produce…
Branding •
9 min
Branding essentials: Guide to creating a brand book
At the onset of building a business, branding might not seem like the first thing to conceptualize. Establishing the foundations…
Branding •
4 min
How to build brand authenticity: Learning from Top 100 global brands
What is brand authenticity? Well, generally speaking, it’s when brands act, illustrate and feel (or be) genuine to their customers. …
Design •
11 min
Best logo design ideas for your inspiration
“We need a logo” is a loaded request that designers and creative agencies hear from their clients. High expectations are…
Branding •
14 min
The 7 key elements of brand identity design
There’s more to crafting a memorable brand than putting together a quick logo and color palette. Instead of calling it…
Design •
9 min
10 consulting logo design ideas for your inspiration
Are you sitting at your desk waiting for that sweet, sweet logo inspiration to strike? No matter whether you’re a…
Design •
7 min
12 fitness logo design ideas for your inspiration
Not sure how your next fitness logo should look and want a few examples to get your imagination’s wheels in…
Design •
6 min
8 of the best real estate logo design ideas
You likely already know that a logo is an important part of any business’s branding. Not only does it make…
Branding •
9 min
Branding colors: Selecting you color palette based on color psychology
Color is a big part of our world. The colors we surround ourselves with can impact our mood, change our…
Branding •
8 min
Guide to the caregiver brand archetype
Someone who cares. When it comes down to life essentials, that’s all us humans need besides food, water, and shelter.…
Branding •
5 min
Guide to the magician brand archetype
The main goal of your brand, as it is of any brand, is to make a profit and perhaps change…
Branding •
5 min
The brand manager’s guide to brand extension
Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the…
Branding •
15 min
Elements of an effective brand promise
Here’s a promise: by the end of this article you’ll know exactly what a brand promise is and you’ll have…
Branding •
5 min
How to Build a Luxury Brand
According to Bain and Company, the luxury goods market is set to double in size from 2020 to 2030, reaching…
Branding •
7 min
How to write a brand positioning statement
Making sure every touchpoint — from content to sales — remains on-brand is essential. But when you have seemingly limitless…
Branding •
8 min
Brand consistency—the competitive advantage and how to achieve it
_ Originally published in 2018 and 2019 and updated in 2024 to reflect updated data. _ Brand consistency is the…
Content •
8 min
How to create a webinar email sequence + templates
You can’t really have a webinar without an audience. And in order to get an audience, you need to employ proper marketing…
Branding •
5 min
University branding: How to build a brand that drives enrollment
Not too long ago, universities didn’t have much need for a strong brand. But as the market for funding, recognition,…
Branding •
6 min
How to build your non-profit brand
As a non-profit organization, your brand isn’t just a logo or text. It’s a symbol and a feeling — one…
Design •
16 min
Past and present: Influential Black graphic designers and brand experts you should know about
Editor’s note: Originally, the Lucidpress blog featured two different blog posts that highlighted two eras — past and present —…
Branding •
11 min
Brand storytelling examples: Lessons from brands large and small
We love a good yarn — and it turns out, consumers do too. The popularity of brands telling their stories…
Branding •
15 min
How to get your rebranding strategy right
When you think about Coca-Cola, what pops into your head — is it the taste? The fizziness? The dark caramel…
Content •
8 min
Content marketing: The key to financial services marketing success
Content marketing within the financial services industry has been lagging for years now. Because of this, financial service firms need…
Branding •
10 min
How to Pick a Great Brand Name
So you finally made the decision to turn that brilliant idea into a legitimate business—congratulations! You’ve probably got a whole…
Branding •
6 min
How to tell a brand story that drives emotional connection
Storytelling has the incredible ability to connect people on a deep, emotional level. It brings us together as we feel…
Branding •
5 min
The best storytelling podcasts
Telling the right story for your brand can connect you with customers and help your brand grow. But good storytelling,…
Branding •
5 min
How to build a strong brand image
A strong brand image is crucial to your success. If you’re asking yourself, “What is brand image?”, strap in. We’re…
Branding •
9 min
Guide to relationship marketing
Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most…
Design •
15 min
Guide to creating a corporate identity design
The world is filled with buzzwords. Exciting ones, boring ones — confusing ones too. Corporate identity is one of those…
Branding •
8 min
Guide to healthcare branding
As patients become more knowledgeable about their own health thanks to the internet and modern medicine, they’re also becoming more…
Branding •
10 min
8 Examples of Great Brand Guidelines – And How They Can Inspire Your Own
The world’s most memorable brands didn’t build themselves overnight. What today’s juggernauts like Uber and Walmert did do, however, is…
Branding •
3 min
March Madness 2022: Branding edition
Which Sweet 16 team has the most well-known brand? That’s the question we’ve set out to answer. As branding fanatics,…
Design •
8 min
10 best PicMonkey alternatives
Photo editing tools like PicMonkey help create unique digital assets for marketing materials and social media channels. But as you…