Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
9 excellent logo redesigns for famous brands
A good logo represents the brand positively to the world, which is one reason why there are so many agencies dedicated to designing outstanding logos. Although the names and objectives of many organizations remain unchanged for many years, their logos are often renewed periodically. Rebranding is sometimes necessary for shaping the future of the company, […]
7 min
7 branding mistakes your company should avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been successfully established by simply uploading a good-looking logo and writing a few lines on social platforms. To create a real identity, brands have to invest a lot of time and effort. There’s research to be […]
4 min
5 great graphic designers & their eye-catching designs
If you’re thinking about pursuing a design career, you probably already know that you should learn from those who came before you and left a permanent mark in the world of graphic design. Being familiar with the big names and their influential works will provide inspiration as you learn from the best. Related: 10 influential black […]
4 min
What is distributed marketing management?
Here’s a startling fact for you: marketing has changed. (Gasp!) I know. It’s a frightfully unsurprising tidbit of information. But here’s the deal—it’s not only marketing that’s changed, it’s who’s doing the marketing. Gone are the days where marketing meant a highly-trained marketer doing mass marketing to a mass audience while everyone else focused on running a […]
5 min
Brand building 101: An 8-step brand development strategy
Building a brand is easy to do. Building a strong, sucessful brand that stands the test of time, people, and competitors? Now that’s a different story. Here is an 8-step guide to building a brand development strategy. Your brand comprises essential elements like positioning, personality, logo design, color scheme, tagline, etc. All components are crucial to thoughtfully […]
3 min
5 office design tips to make your brand stand out
Branding your office can have a positive impact both on employees and on clients who visit, so it is well worth the time and effort to do it right. Yet, many businesses fail to do so, leaving their employees to work in uninspiring office buildings. Here, we present five office design tips to ensure your […]
4 min
How to improve your team’s productivity
Productivity is not easily achieved—and when you do achieve it, it becomes even harder to maintain. As a team leader, your guidance will be the driving force behind your team’s productivity. If you plan on increasing your team’s effectiveness, you’ll need to implement some key management solutions. Related: Productivity tips for businesses Let’s move on […]
3 min
How brand positioning improves your page titles
I’ve been writing page titles incorrectly my entire career. Google has provided best practices for constructing page titles, including: These are all great practices to follow on every page of your site. But I’ve recently learned that there’s something else just as important as the best practices Google provides: Don’t just optimize titles. Optimize thought sequences. […]
4 min
A graphic designer’s worst enemy: An inadequate design brief
Imagine you are ordering a tuxedo. You call up the tailor and tell him to “design a tux for a medium-build, six-foot-tall person.” Now that doesn’t sound very informative, does it? Imagine how the tux will turn out. Then you will probably blame the tailor for poor quality work. In his defense, he did not […]
