Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
Why you should use mobile to build brand loyalty
First it was smartphones, quickly followed by tablets and now smartwatches. The move towards mobile devices is quickening, and marketers are following suit. In 2016, they spent $101 billion on mobile internet ads worldwide, $40 billion in the U.S. alone. From 2013 to 2019, there will be an estimated tenfold increase in mobile advertising spending. Related: 10 […]
4 min
Flyering 101: How to nail flyer distribution
You’ve got a great idea for a flyer: a new business service, a store’s grand opening, an upcoming concert, open house or event. And you’ve got Lucidpress to make designing your flyer a snap. Now all you need… is an audience. Welcome to Flyering 101, where you’ll learn how to nail (no pun intended) your flyer distribution. […]
3 min
Why print will never die: Print vs. digital collateral
In today’s digitized, inter-connected world, it’s all too easy to send a text or an email to someone and forget about it. Whether it’s an e-card for Mom’s birthday or a PDF brochure for a prospective client, digital content is incredibly efficient and convenient. But as any library lover will tell you, there’s just no […]
3 min
Where to find the best free flyer backgrounds
So. You’re designing a flyer. Where do you begin? The endless array of images, backgrounds, catchy headlines and clip art (bad idea) at your disposal can be overwhelming. Consider starting with your backdrop: the ever-so-necessary but hard-to-design flyer background. If you’re an Adobe Illustrator master, you’ll probably just design one of your own. But if you’re […]
7 min
The 10 best B2B social media campaigns you haven’t tried yet
By now, we’ve all heard how social media can support a brand and make it easier to connect with customers. But not all of us have the benefit of being a consumer-facing brand like Pepsi, Domino’s, or Oreo. If you’re representing a B2B brand, can you still take advantage of social media? Absolutely! Is your brand new to […]
3 min
30 creative business card ideas & designs to help yours stand out
Here’s a bummer statistic: 88% of people will throw away your business card within a week of receiving it. In fact, it is likely easier for them to just Google your name or business to find your contact info when they need you. But that’s okay, because exchanging business cards offers so much more than a […]
4 min
Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]
Physics is to Albert Einstein as branding is to David Brier. A walking, talking brand himself, David Brier graced our screens three weeks ago for a webinar that divulged the 19 questions every organization should ask before rebranding. I have to admit, I expected all the cliché questions: Who is our audience? What is our […]
8 min
The fascinating history of infographics
A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans learned to scratch symbols into the dirt. After all, an infographic is composed of only three vital elements: visual, content and knowledge—qualities shared by the earliest of cave drawings and the most technical of modern computer-aided […]
6 min
How to develop social media guidelines
If you’re serious about upping your social media game, then brand consistency is key. Many new businesses underestimate the amount of time and effort that goes into creating a social media presence that counts, and social media marketing is often seen as a cheap and cheerful way to spread the word about your business. While social media […]
