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guide-to-relationship-marketing
7 min

Guide to relationship marketing

Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most likely hoping for a little extra info on what is relationship marketing and how it can help you start to either generate more leads or get customers coming back. Below, you’ll find a nifty guide […]
How to develop a content strategy
11 min

How to develop a content strategy

If you’re working in marketing, you need a content strategy plan. Full stop.  Having a content strategy plan in place is one of the best ways to ensure your content is effective, personalized and organized. It’s possible that you currently have one you’re working with, but is it doing what you really need it to?  […]
team
5 min

How to build an exceptional content team (with sales)

Your sales team wants to be off to the races. They want to close deals, make it rain and do the dang thing! But, uhm, question for you: Can you drive a car without gas? Nope. You can certainly try to Flintstone the vehicle, but you won’t get anywhere fast and your poor feet will […]
Guide to creating a corporate identity design
11 min

Guide to creating a corporate identity design

The world is filled with buzzwords. Exciting ones, boring ones — confusing ones too. Corporate identity is one of those slightly-confusing-is-it-real buzzwords. But it’s legit. It’s not something totally made up by The Internet in an attempt to get your information, or whatever The Internet does these days.  TLDR — A corporate identity keeps your brand […]
Breaking down the college enrollment decline
4 min

Breaking down the college enrollment decline

If you’re in higher education, you’ve probably noticed things are getting tough out there for community colleges, public universities and private institutions alike. A recent decline in college enrollment has some experts concerned, but the reasoning behind the choices students are making about their enrollment in colleges is increasingly complicated.  While it’s tempting to blame […]
The future of higher education
6 min

The future of higher education

While the world faces unprecedented challenges and rapidly evolving technology, the future of higher education, in particular, appears to be headed for a precipice. The culmination of widespread online learning, significant enrollment decline, and increasing concerns about student loan debt have disrupted traditional models of learning and raised important questions about the future of education. […]
College orientation ideas, activities and icebreakers
4 min

College orientation ideas, activities and icebreakers

College orientation is an opportunity for incoming students to get their first glimpse of campus life. But it can also be overwhelming for a freshman who has never been away from home. The best college orientation programs welcome new students with fun orientation activities that encourage student engagement and connection. Let’s explore college orientation ideas […]
Drive pipeline with a better sales portal
6 min

Drive pipeline with a better sales portal

You’ve invested in creating effective content, but is it reaching the people in your organization who need it the most? While you may engage customers and clients via content on your website, social media or email, the marketing resources available to your sales team are an equally critical piece of creating a better pipeline and […]
7 ways to boost sales effectiveness
5 min

7 ways to boost sales effectiveness

Securing more sales may seem like the obvious way to increase sales revenue. However, as the old adage insists, more is not always better. Improving sales effectiveness is a frequently overlooked component of creating better sales performance.  While many companies push for more ambitious quotas year after year, Salesforce reports that 57% of sales reps failed to […]
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