Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
7 min
8 Examples of Great Brand Guidelines – And How They Can Inspire Your Own
The world’s most memorable brands didn’t build themselves overnight. What today’s juggernauts like Uber and Walmert did do, however, is spend time cultivating their brand identity through consistent messaging, design, customer service, and more. Together, all of these elements form your brand. And as such, it’s important that you control all of these touchpoints. Everything […]
3 min
How to create a nonprofit social media policy
Increasingly, social media platforms have become online communities that are central to the way users connect, spend, and socialize. Pew Research’s 2021 report on social media use indicates 72% of American adults use social media, with a majority of Facebook, Snapchat, and Instagram users logging in daily to check their feeds. While it might be tempting to […]
2 min
What is a pamphlet?
A pamphlet is a small, unbound booklet focused on a single subject, often educational in nature. Pamphlets vs. brochures While they might seem similar in size and layout, pamphlets and brochures are not the same thing. While brochures are used to advertise something (like a brand or an event) pamphlets are made to inform, not sell. […]
5 min
7 tips for running social media at a nonprofit
Have your organization’s social media platforms gone radio silent since the intern left? Welcome to the world of social media strategy for nonprofits where the struggle to post consistently is real. Nonprofits rely on an army of volunteers and don’t always have the financial bandwidth to staff an office. This bootstrapped approach means social media […]
4 min
6 volunteer engagement strategies and ideas
Volunteers are the lifeblood of nonprofits. Their involvement can make or break your organization’s ability to make meaningful progress towards your mission. And like employee management, volunteer management is a tricky balancing act. Nonprofits need to empower people with appropriate volunteer opportunities while ensuring the work they do feels both meaningful and personally rewarding. Recruiting […]
5 min
Healthcare social media marketing strategies that work
While other industries raced to embrace social media platforms to connect with customers and create loyal brand followings, healthcare social media marketing has been more tentative. Many hospitals and healthcare organizations cited concerns like HIPAA and professionalism as reasons not to be actively involved in digital marketing on social media channels. However, social media healthcare […]
5 min
How to write great thank you letters for donations
Fundraising is often the primary focus of a nonprofit organization, and for good reason. Donors empower your mission and enable volunteers to do meaningful work. And the secret sauce to keeping those financial gifts coming is not only to recruit new donors but also to incentivize donor retention. This is why drafting a thank you […]
2 min
Top real estate brands: How well do consumers recall top real estate brand logos?
The real estate industry boasts some of the most iconic brands: Re/Max, Berkshire Hathaway and Coldwell Banker to name a few. But how recognizable are those brands’ logos to the general consumer? And does it match real estate professionals’ views of the industry’s branding? That’s what we sought to find out in our latest two […]
3 min
March Madness 2022: Branding edition
Which Sweet 16 team has the most well-known brand? That’s the question we’ve set out to answer. As branding fanatics, we wanted to take the NCAA’s Sweet 16 teams and put them into our own branding bracket to see how well people recognize these brands and why. We surveyed nearly 1,000 participants’ ability to identify […]
