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6 min
Branding essentials: Guide to creating a brand book
At the onset of building a business, branding might not seem like the first thing to conceptualize. Establishing the foundations of your brand by creating a brand book could be a tedious process, but its long-term benefits are well worth the effort. Related: Branding? Follow this template for creating a brand platform To help you […]
5 min
Branding essentials: Welcome email best practices
If you’re among those who think email marketing is too old-school to be effective these days, you’ve got the wrong idea. Email marketing is still a powerful tool that can help your brand shine. Related: 8 tips to get more responses to your email marketing What makes email so effective is the fact that it’s a permission-based […]
4 min
Creating a business plan for your franchise
If it seems like new Starbucks locations are popping up faster than weeds in your backyard, there’s a sound reason behind it. Successful franchises rapidly expand their reach because they begin with an effective business plan and focus on growth. Related: Franchise development—what you need to know Creating a business plan is the necessary first […]
4 min
How to improve higher ed student retention rates
One major challenge many four-year colleges and universities face today is student retention. A substantial number of students are starting college only to drop out at some point. When students don’t make it to graduation, it’s costly for both the students themselves and the universities they leave behind. Related: Higher education marketing—crucial strategies & trends […]
5 min
How to achieve brand consistency in your franchise
Running a business, in any capacity, takes hard work and perseverance. Specifically, though, for a franchise, there’s a whole different set of unique challenges for both franchisors and franchisees. The primary challenge comes down to providing a consistent experience. It’s simple: A franchise must provide a consistent brand experience across each of its locations. Related: Franchise […]
4 min
How to increase brand awareness through your social media strategy
Today, over half of the world (4.89 billion people) use social media. A pretty staggering number, right? What’s more, a typical social media user spends an average of 151 minutes per day scrolling through their feeds. Given all of this, it’s easy to understand why most brands are active on social media today. There’s a […]
6 min
10 actionable ideas to generate real estate leads online
Since 2008, real estate has gone up by an incredible 11.4% and created a fantastic opportunity for real estate agents to sell more clients. Millennials will quickly become over a quarter of the real estate market, and only 1% of those millennials didn’t search online while looking for a house. Just one percent. Related: How to handle inbound real estate leads […]
3 min
How to build brand authenticity: Learning from Top 100 global brands
What is brand authenticity? Well, generally speaking, it’s when brands act, illustrate and feel (or be) genuine to their customers. The byproduct of brand authenticity is more important than brand authenticity itself — i.e., brand loyalty. Brand loyalty is the emotional affirmation of your brand’s authenticity. And brand loyalty is what drives your revenue. Related: […]
4 min
How to develop strong visual branding on Instagram
Attracting a steady stream of new customers is one thing, but building customer loyalty is integral to a brand’s long-term success. And it begins with making a good first impression. Think about it: when looking up a brand online, what do you remember about the ones that stand out? More than likely, it’s their logo […]
