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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
5 influencer marketing strategies every real estate brand should know
Like every other industry, real estate has experienced rapid change due to new technologies. Perhaps the area that’s felt the most impact is marketing. It’s imperative to keep up with how it’s evolving to stay ahead. Although direct advertising methods are still popular in real estate marketing, they’re not the only way to help consumers change their […]
7 min
Guide to an effective real estate listing marketing plan
One of the biggest challenges realtors face in today’s market is the planning and implementation of an effective real estate listing marketing plan. The opportunities and expectations have changed and grown exponentially over the past decade or so, and with so many avenues and moving parts, it’s not easy to nail down a real estate […]
5 min
6 productivity tips for new brands
The early stages of a brand’s lifespan are crucial because it’s during that time when it’s usually easiest to set expectations and form habits, instead of attempting to do those things for an already established brand or company. Related: Don’t be busy, be productive—7 ways to use time more wisely Productivity impacts how efficiently employees […]
8 min
How to start a magazine online in 15 steps
In some ways, starting a magazine today is easier than ever. But in others, it can be more difficult. All of this is due to the internet. The web puts free information at everyone’s fingertips, instantly available through mobile devices, which has transformed the magazine industry. It also gives every person online the opportunity to […]
5 min
How to create and promote a lead magnet
Marketers are getting inventive with their opt-in freebies, offering software, interactive quizzes, and entire video trainings in a bid to grow their email lists and generate interest for their products or services. But in spite of all these creative possibilities, there’s still one type of lead magnet that hasn’t lost its rustic charm: the PDF […]
6 min
A guide to real estate email marketing (free templates)
When you’re selling properties with a hefty price tag, attracting new customers isn’t the easiest thing in the world—especially since they’re only likely to buy if they’re actively looking for a new home. Despite the fact that the number of leads generated for real estate companies has increased by 65% since 2016, the conversion rates of those leads are […]
5 min
How to create a voice for your brand
It’s something you’ve been told to do for years, as far back as your high school English classes: Define your voice. Voice is sometimes talked about as some ineffable je ne sais quoi. It’s something that’s felt more than defined. Related: Branding? Follow this template for creating a brand platform But in reality, voice—the elements of personality that make […]
5 min
Ephemeral content: How to use FOMO in your brand marketing
Before the rise of social media platforms, marketers relied on evergreen content. Evergreen content is content that’s always interesting, valuable or relevant to readers. In contrast, ephemeral content is content that’s designed to last for only 24 hours. Snapchat, Instagram Stories and Facebook Live are all examples of places to post ephemeral content. Related: How to use […]
6 min
A guide for building your brand with packaging design
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue moon, or because you don’t care about the services you provide. Let’s be honest: We all want to make a difference, and we want to be recognized for delivering exceptional experiences. Without a positive reputation […]
