Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
7 min
How to build a brand around sustainability
Why talk about sustainability? You’re probably fed up with the terms “millennial” and “Generation Y,” but they’re still helpful when describing that particular group of consumers. For example, one trend that keeps popping up is their desire to buy from brands brave enough to set standards of behavior and live by a set of principles. […]
5 min
12 real estate softwares for your brokerage
Do you struggle to manage your real estate brokerage? I don’t blame you—your list of tasks can feel overwhelming. With tracking leads, managing commissions and uploading new listings, there’s a lot that goes into selling properties. But, there’s one thing that can help: Software. Related: Should you hire a real estate marketing agency? If you’re […]
3 min
4 best franchise management softwares to boost your brand
Building out a successful brand doesn’t hinge on offering a great product or service alone. You also need smooth, efficient operations that are consistent from location to location. The most popular restaurant chains, for example, draw customers in everywhere because food quality and service quality are consistent across the board. People know what they are […]
6 min
Using emotional branding to reach the distracted consumer
In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can seem incessant and unceasing. Most modern consumers are surrounded by distractions, and marketers have a tough job helping their brands catch the attention of prospects. Related: Create strong emotional connections with your brand story Often, […]
4 min
What goes in a franchise disclosure document?
Turning your business into a franchise is an exciting process for you and future franchisees. An essential part of creating a franchise is drafting your franchise disclosure documents, often referred to as FDD. These documents help you determine whether your business should be turned into a franchise and how to plan the transformation. Related: 7 […]
11 min
Essential elements of a franchise marketing strategy
Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. However, strategy is quite a complex subject. Can it be condensed into a simple article? If you ask us, we say yes. We’ve distilled the most important steps a marketing strategy should contain. You’ll see in […]
5 min
6 important branding tips to keep in mind when going global
Taking your brand global is an exciting prospect but also a significant challenge. Establishing and growing your brand in your own country is challenging enough, but expanding it into other parts of the world will present hurdles different from any you’ve experienced before. Related: The brand manager’s guide to brand extension One of the principal […]
4 min
Franchise development—what you need to know
It’s a big move, taking that first step to franchise the business you’ve built from the ground up. Now that you’ve done it and it’s paying off, what’s next? Are you ready to expand further? Related: 4 best franchise softwares to boost your brand Do you want to scale up your franchise system and present […]
4 min
9 ways to make people fall in love with your brand
To get people interested in your brand and have them become loyal customers, it’s no longer enough to simply produce a good product or provide a great service. Related: 4 easy tips for effective online brand management What buyers are looking for today is an impeccable user experience—one that really makes them feel like they’re […]
