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3 min
Not everything is online: Advantages of print media & advertising
The rapid rise of digital media—and the simultaneous decline of print media—has been glaringly obvious. Given the clear success of online methods like social media marketing, pay-per-click advertising, and search engine optimization, it’s not surprising to learn that many businesses are increasing digital spends. Related: Why print will never die—Print vs. digital collateral In terms of […]
4 min
How creative consistency across touchpoints improves brand perception
Think of some of the most iconic brands all time. What comes to mind? Nike? Apple? Disney? Most likely you think about a logo, a slogan, or a general aesthetic that is unique to the brand. Whether sleek, futuristic or full of princesses, you should be able to conjure up some visual. Related: How to […]
6 min
Should you hire a real estate marketing agency? (Bonus company comparison)
Finding the right real estate marketing agency is often compared to finding the perfect date. If you discover that an agency doesn’t meet your standards or help to grow your business, then you’ll be traversing rocky roads until you tell them to hit the trail. However, if they enhance your marketing efforts and drive results, […]
8 min
Guide to real estate marketing automation
If your real estate business is growing, it’s only a matter of time before you’ll need to reevaluate your marketing strategy. “Growing pains” are definitely real, and your agents will feel the squeeze as you try to scale your marketing efforts for larger audiences. Related: Should you hire a real estate marketing agency? When you […]
4 min
How to use social media in higher education
Higher ed is getting social. With such a large audience, from students, prospective students and faculty to alumni and sports fans, the potential for social media in higher education is huge. Benefits of social media in higher education Student recruitment It’s a well-known fact that younger generations use their phones more than older ones. This […]
3 min
How chatbots benefit brands
When we consider brand-customer relationships and interactions, many of us instantly think of viral examples of “brands behaving badly”—like a tweet about a lost online order or a post about terrible airline service. And then there’s the aftermath of such an interaction, where the brand scrambles to do damage control by pledging to do better […]
5 min
How to use memes for social media marketing
Memes are one of the most popular forms of expression online, and for good reason. First of all, they go hand-in-hand with just about any social media platform, which helps them spread like wildfire. Second, people have fairly short attention spans online, so the concise nature of memes makes them a perfect medium for quick […]
8 min
10 website design best practices
A well-designed website is a valuable investment that will generate revenue for your business—but 38% of people say they won’t explore a site if they find it unattractive. If your website hasn’t been updated in a while, your web design could unintentionally be hurting your business by turning people away at the door. If it’s time to […]
4 min
5 graphic design tips for the non-creative
As you’re building your brand with new ideas and projects, you might not always have access to an in-house designer to assist with all your creative needs. Leaving you, someone with less creative experience, to face the perils of graphic design alone. Okay, okay, it’s not (usually) that dramatic. Related: 3 design tips to make […]
