Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
5 steps to build out your real estate mobile & text message marketing strategy
Marketing is getting tougher and tougher—there’s no doubting that. With 41% of brands planning to significantly increase their marketing budgets this year, and customers becoming choosier than ever, you wouldn’t be alone if you’re exploring new techniques to get more out of your marketing cash. Related: The complete real estate marketing guide One strategy you should consider […]
4 min
How to maintain brand consistency as your business grows
Every business owners’ hope is that their business will grow. Whether it’s a small, medium or large business, there’s always room for growth. It’s an exciting process, but it might be short-lived if you’re unable to manage your brand consistently. Related: Brand consistency—the competitive advantage and how to achieve it As you add more people […]
7 min
Real estate: How to follow up your direct mail campaigns
Have you spent thousands of dollars on direct mail campaigns with no luck? You shouldn’t chalk it up to failure just yet. Every great marketing campaign has a solid follow-up campaign behind it. Sending out three months of direct mail, expecting a deal to happen, and giving up is not creating a business. It’s dabbling. On average, […]
4 min
Branding? Follow this template for creating a brand platform
When you’re fine-tuning your brand, it’s important for everyone in your company to be on-board. Let’s face it: Keeping your brand consistent is a tricky task—but it’s one that’s almost impossible if your staff aren’t fully educated about the strong brand you’re trying to create. Related—Brand building 101: An 8-step brand development strategy But, how […]
9 min
19 email marketing best practices for a higher response rate
According to Email Marketing Industry Census 2018 by Econsultancy and Adestra, 74% of client-side marketers rate email as an effective marketing channel based on ROI. It’s one of the best ways to reach out to your prospects and generate more conversions. Related: 11 things to consider before your next email campaign To use email marketing to its full potential, […]
4 min
How to use content marketing in real estate
You’ve built a great website and have an impressive email database, and you’ve even built a decent following for your brand by following tips you’ve read in real estate marketing guides. Now you want to know what content you need to keep you at the front of the pack. Related: Real estate branding—a comprehensive guide First, […]
4 min
5 tips for building & maintaining brand integrity
Customer loyalty separates historically successful brands from the rest. Why do people consistently drink Coca-Cola or wear Nike sneakers? The answer is a simple one: Those brands have earned trust from their customers. Their products are of high quality, and their brand messaging has remained consistent, making it easy to cultivate brand integrity with customers. […]
6 min
How to handle inbound real estate leads
When you send out direct mail to prospects in real estate, it’s inevitable that you’re going to get calls from seemingly unmotivated people. If you’re not drawing motivation from your leads, then your competition will be converting your leads instead of you. Related: How to follow up your real estate direct mail campaigns Based on […]
9 min
The complete guide to digital brand management
Do you want to learn how you can make your company stand out from the crowd? Or how to position your company so a prospect sees you as the only viable option when choosing between you and a competitor? And finally, do you want to learn some little-known tricks that some of the biggest companies […]
