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5 min
Direct mail stats: Response rate, open rate, ROI
Direct marketing can be extremely effective for businesses focused on serving specific geographic areas. By sending letters, flyers, and other marketing materials straight to prospects’ homes or workplaces, you can generate business in a cost-effective manner. Related: Direct mail: Does it still work? Direct marketing (also known as direct response) is an umbrella term that includes email, […]
7 min
Generating leads with content marketing: 4 things most brands get wrong
Okay, so you’ve recently made the conscious decision to focus more of your energy on creating content with the hope of collecting more leads. As an avid devourer of content yourself, you’ve seen a ton of other brands leverage content to generate massive amounts of buzz for their companies. You’ve heard the success stories and […]
4 min
How senses influence brand experience
Are you emotionally connected to a particular brand? Maybe it’s the design of its packaging. Maybe it’s the colors they use or the shapes that remind you of something good. Maybe it’s the smell of the store. When you go into a small fragrance boutique, you’re mesmerized by a unique scent that sticks in your […]
4 min
How to ensure brand compliance
Protecting your brand—not only how it looks but also how it’s perceived—is essential. Your brand is everything that makes up how your customers see you, and if you’re not presenting a consistent message across the board, you run the risk of confusing, alienating or even frustrating your customers. On top of that, you’re missing out […]
7 min
A complete guide to building brand awareness
Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels, tactics & tools to explore. To make things even more difficult, some make much more sense for your business than others, depending on a matrix of circumstances. Related: 7 things to consider before your next […]
4 min
5 best practices of highly effective direct mail marketing strategies
Direct mail is not dead or in a cryogenic freeze. It has not joined the video cassette or the typewriter as an obsolete relic. Even here in the digital age, implementing a traditional direct mail campaign can still be a highly effective tool in your brand’s marketing toolbox. Related: Direct mail marketing: Does it still […]
9 min
How to create stellar real estate listing videos
When shopping for a new home, real estate buyers want to know what it’s really like to stroll through the kitchen, stand on the balcony or lounge in the backyard. Since they’ll be investing years in a house or apartment, they want to imagine themselves in the space before they contact a real estate agent. […]
6 min
How to build your e-commerce brand
In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median CAC is somewhere between $12 to $25. These costs add a lot of overhead to your business. If you’re a low-margin business, like most e-commerce stores, high customer acquisition costs can sink you fast. Related: 8 killer […]
4 min
11 best direct mail pieces to inspire your next campaign
It’s getting harder to put your marketing messages in front of consumers. Increased digital competition, changing algorithms, and a crowded social media space mean you have to work hard to stand out. So how are marketers breaking through the clutter? By revitalizing some tried-and-true, pre-digital strategies like direct mail. Related: Direct mail marketing: Does it […]
