Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
5 min
The subtle art of using emotion in your visual content
How many advertisements do you remember fondly? Probably not that many, considering we’re bombarded with content on a daily basis. But the ones you do remember seem to creep into your subconscious. It’s like a catchy song that you can’t help but remember. Good visual content has a lot to do with psychology. Appealing to human emotions […]
8 min
Direct mail marketing: Does it still work?
Here’s the thing: the in-person experience isn’t dead. And furthermore, direct mail marketing isn’t dead. It’s an audacious statement for sure. But like the in-person shopping experience, direct mail marketing is just different. It’s not the norm anymore. But that’s what makes it all the more unique and effective. That said, there’s no doubting that […]
5 min
5 situations that can damage your brand—and how to respond
Brand management is one of the most important parts of marketing. It can take a long time and a lot of work to create a brand image that people like and trust, but in an instant, all that work can be completely undone. There are certain situations businesses have to deal with that, if not handled […]
4 min
7 brand consistency mistakes that large companies make
Perception determines reality with branding. The impression you make with customers and potential customers ultimately influences the overall strength of your brand. That’s why even simple mistakes with brand consistency can create costly headaches. Branding mistakes aren’t simply a concern affecting novice entrepreneurs taking their first steps into the marketplace. Businesses of all shapes and sizes can […]
8 min
How to create compelling visual content + 11 visual content ideas
Regardless of your industry, it’s becoming increasingly difficult to gain and keep an audience’s attention online. You have mere seconds to capture their interest, so it’s critical that you create engaging content. While we all understand the value of content marketing, how you develop your content is just as important as what you actually put out there. […]
6 min
8 ways to build brand trust online
At one point in time, a recognizable brand was all that was needed for a business to thrive. But now, that brand must be accompanied by trust because modern consumers are different than they were several decades ago. Today, there’s the internet and consumers can easily conduct research on a brand before they make a […]
4 min
8 killer email marketing tools for e-commerce
Email marketing is a huge sales driver for e-commerce companies. Social media is also a great tool, but those sites measure their users in the millions while email providers measure theirs in the billions. According to a study by The Radicati Group, there are approximately 3.8 billion email users worldwide. That’s more than the estimated 2.77 billion from all […]
5 min
10 creative direct mail marketing ideas
When you run your own business, you’re responsible for a lot. Aside from keeping the business running smoothly, you’re responsible for producing your product or service, hiring employees, marketing and managing your brand, and doing anything else your business requires. Related: Direct mail marketing: Does it still work? Today, let’s focus on the marketing aspect […]
5 min
How voice search will impact brand voice
Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption would be just around the corner. Related: 10 digital trends that are transforming marketing in 2018 We can see the evidence of this change all around us, from Siri and Cortana to Alexa and Google […]
