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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
6 min
What is an infographic? A comprehensive guide
Visual communication and storytelling are critical for any business in this day and age of social media and short attention spans. Infographics are a popular way to visually share information, but creating an effective one isn’t easy. This guide will walk you through what you need to know to understand what an infographic is and […]
5 min
The 9 Types of Infographics
Infographic design doesn’t need to be overwhelming. Like other types of content, infographics follow typical structures and layouts as a starting point for arranging your copy and visuals. Instead of jumping right into your infographic design, start by determining which layout works best with the type of information you want to convey. We’ll walk you […]
6 min
How to successfully use storytelling in business
We tell stories every day. Whether it’s a quick ditty to a friend or a long anecdote to your grandchildren, storytelling is ingrained in us. In our professional lives, we also tell stories. We tell stories to persuade someone to support a project, inspire a team, or explain a complex problem. Storytelling is an essential […]
9 min
11 examples of great marketing initiatives
Recipes are relatively easy to follow. They’re designed to be replicated and, to some degree, guarantee an element of success. Take chocolate chip cookies for example. They’re hard to screw up and generally liked by most folks. The same concept applies to marketing. Certain marketing strategies, aka your chocolate chip cookies, are designed to succeed […]
4 min
A comprehensive guide to creative operations
Does your creative team struggle to make deadlines? Are they working way too many hours, or are they constantly stretched thin by production demands? These are all signs that your team may not be as efficient as they could be, and the answer isn’t necessarily more tech or more people — it’s creative operations. What […]
4 min
Guide to content operations
As a marketing manager, you’ve got a content vision, and you’ve got a content strategy — and you know what kind of content you want to offer. And you’re also committed to establishing a system of content intelligence to inform content decisions. But executing all of this may be more of a stumbling block than […]
5 min
Top content creation tools and software
Creating content without a cohesive content strategy makes it harder to focus your efforts and find success, but there are a host of content creation tools at your disposal to help you plan, research and even create your content. Check them out below. Content creation tools for visual content 1. Lucidpress A stellar solution for any […]
4 min
How to Use Instagram Stories Strategically: A Quick Guide
When Instagram rolled out 24-hour Stories back in 2016, it became a sensation overnight. Almost eight years later, the feature is still going strong, and many marketing teams have made it a fun part of their social media strategy. But there’s an art to this seemingly simple feature – and simply posting and hoping for […]
6 min
Guide to banner ads
Digital advertising is a multi-billion dollar industry — and, as more and more people get on the web, it’s only getting bigger. Needless to say, that’s a lot of money. Stats like that can make digital advertising feel inaccessible for small businesses, but anyone can use digital advertising to grow their business. You just need the […]
