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10 min
Advertising tips for growing your brand
Advertising is more than just a brand function—it’s a valuable skill. Not all people have the talent, timing and savvy to speak to people in a way that influences their lifestyle. Fortunately, the knack for advertising and marketing can be learned. There are many different forms of advertising that brands can use to reach their […]
5 min
Strategies to improve speed to market
IWant It Now GIF from Iwantit GIFshttps://tenor.com/embed.js Welcome to a gluttonous world of instant gratification, one-day shipping, streaming on demand and fast fashion. Thanks to technology, we want what we want right now, and we can usually get it that fast. Product development is no different. The quicker we can get a new product to market, the faster […]
5 min
Marketing effectiveness: How to measure marketing performance
Measuring marketing effectiveness and performance are the keys to your brand’s success. As tempting as it might be to chalk up the effectiveness of your marketing campaigns to pure luck — bookended by witty headlines, captivating CTAs, strong visuals and magnetic content — you don’t want to do that. Why? Well, to start, measuring marketing […]
4 min
5 social media graphic design tips to boost your brand presence
Editor’s note: This post was updated July 24, 2020. If you’ve landed on this blog post, I don’t need to tell you that striking visuals are critical for marketing your SMB. But just in case you need some convincing, consider that blogging and social media are now the most commonly used formats for content marketing. It’s […]
9 min
7 1/2 social media tips for real estate you can’t afford to overlook
Social media can help real estate agents find a wide audience, in the right area and at the right time. In fact, according to the National Association of REALTORS 77% of real estate agents use social media. Facebook is by far the most popular platform in real estate, followed by LinkedIn and Instagram. Related: Real estate marketing guide […]
6 min
Best PowerPoint alternatives to create stunning presentations
Most companies provide ready-to-use software on their computers and one of the standard choices is the Microsoft Office suite. Because of this, PowerPoint has become a default option for business presentations. PowerPoint’s layout is similar to other Microsoft Office software like Word and Excel, making it an easy and familiar option for creating creative presentations. […]
8 min
Brand storytelling examples: Lessons from brands large and small
We love a good yarn — and it turns out, consumers do too. The popularity of brands telling their stories continues to grow and grow. It’s a win-win marketing strategy when you can give your audience engaging content and tell the story of your brand’s history, vision, values and goals. The bar for good content […]
4 min
Guide to content personalization
Not too long ago, frozen yogurt shops were popping up all over the place. You could create a delectable dessert that was perfect for your tastes because, well, it was created just for you. Imagine this same approach but in marketing form. That’s pretty much the idea behind content personalization: the practice of tailoring a […]
6 min
How to create a market penetration strategy
Most companies strive for market penetration as soon as they enter a new market to launch a new product. The hope is to enter the market swiftly and capture a sizable market share. What is market penetration? In simple terms, it’s planning how to grow your business in an already thriving market where similar products […]
