Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
5 min
How to build a successful B2B CX program
Every business worries about customer experience, but B2B businesses face a much harder challenge than B2C companies when it comes to interpreting CX. Consumer-oriented customer experience has decades of research behind it, while B2B CX is still getting its footing. Applying B2C measurements to your B2B business won’t get you clear results — you’ll need […]
7 min
Higher education marketing: Crucial strategies & trends
According to the results of a survey conducted by the Chronicle of Higher Education, 55% of private colleges and 44% of public colleges didn’t meet their enrollment goals in 2017. Was your college one of them? With the looming threat of student debt and a decreasing belief in the importance of going to college, marketing is becoming a crucial factor for […]
4 min
University branding: How to build a brand that drives enrollment
Not too long ago, universities didn’t have much need for a strong brand. But as the market for funding, recognition, academic talent and even student recruitment has started to heat up, the need has become critical. A survey by Inside Higher Ed and Gallup showed that in 2017, only 34% of schools polled had met their enrollment targets for […]
6 min
Nonprofit marketing: Strategies to grow your organization’s impact
When it comes to marketing, every team has its challenges. Amongst non-profit organizations, however, those challenges can be vast. Bound to a tight budget, small teams and few resources to draw from, it may seem near impossible to create a successful marketing strategy to help your organization grow. For some, it may not be clear […]
6 min
How to level-up your customer experience in banking
Financial institutions face their fair share of challenges when it comes to growing and retaining a happy, loyal customer base. People have any number of choices of where to bank, and to consumers it can feel like there’s not much difference between banks and other companies offering financial services. Plus, financial institutions all comply with […]
4 min
How to create a channel partner enablement plan
Channel partners are a critical source of revenue for tech companies — but if businesses took a hard look at the experience potential customers have when working with a channel sales partner compared to an internal sales rep, those two experiences would be anything but consistent. In fact, more than half of SE leaders aren’t […]
5 min
Mortgage marketing ideas for the new normal
The long tentacles of coronavirus have touched every aspect of our lives, and especially so for the mortgage industry. It’s not clear where the housing market is going to end up, but right now things are busy. For consumers, there’s the allure of rock-bottom interest rates, while many people are also facing new, stricter standards […]
5 min
How to build your non-profit brand
As a non-profit organization, your brand isn’t just a logo or text. It’s a symbol and a feeling — one that resembles hope, inspiration or kindness. For your program participants, non-profit branding is often associated with the experiences they have while enrolled in your program. For your volunteers and donors, your brand is deeply connected […]
12 min
Past and present: Influential Black graphic designers and brand experts you should know about
Editor’s note: Originally, the Lucidpress blog featured two different blog posts that highlighted two eras — past and present — of Black graphic designers. In an effort to ensure the post accurately reflects the folks featured in it and to honor the need for diverse representation in graphic design, we have combined the two blog […]
