Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
3 min
Welcome to Inspiration Station — Quotes about marketing
Summoning creative inspiration can be a little like eating peanut butter on saltines while you’ve got cottonmouth. In other words: It can be difficult. If we’re being completely honest, it’s safe to say that some days are just harder than others. And on those days, it’s easy to feel lonely in your pursuit of content […]
3 min
How to build an effective in-house agency
The lure of the hip advertising agency is becoming outdated as more creatives move in house to meet the demands of nonstop content. In 2018, 78% of members of the Association of National Advertisers used some form of in-house agency services. This is up from 58% in 2013 and 42% in 2008 — so you can see […]
4 min
How to write a marketing brief
A marketing brief is the blueprint that keeps your team aligned from the start of any marketing campaign, big or small. Unfortunately, these briefs don’t always feel like the superhero that makes your life easier, rather, they tend to feel like a complicated task that takes too long to put together. But hey! It doesn’t […]
6 min
7 major trends for technology marketers
Top performers in the tech aren’t just taking content marketing more seriously, they’re being more creative with its uses. We’re seeing top performers treat content marketing as a strategic business function, and we’re telling you, it’s pretty cool to witness the creative results. Take Wistia for example. Wistia ditched the standard resource page and boring […]
4 min
How to tell a brand story that drives emotional connection
Storytelling has the incredible ability to connect people on a deep, emotional level. It brings us together as we feel empathy for one another, laugh together and relate to someone else. Figures and stats aren’t emotionally charged and interesting. People want to hear stories that are relatable and trigger feelings within them. And, in the […]
4 min
The best storytelling podcasts
Telling the right story for your brand can connect you with customers and help your brand grow. But good storytelling, like any other skill, is something you have to work at. So, we asked around and got storytelling podcast recommendations from fellow marketers who love a good yarn. Here are the top 12 picks, including […]
6 min
7 strategies for tech marketing
Many of the current tactics used by tech marketers are falling short of leading to sales. But here’s the thing, there’s often not enough focus on strategy. If you’re finding that your team is great at digital marketing but doesn’t know much about traditional marketing, then you’ve got a problem. Marketing in today’s world shouldn’t […]
5 min
How to build a great employee experience
You’ve probably heard of the term “employee engagement” by now, but have you heard of employee experience? As more and more companies shift towards customer-centric goals and healthy work environments, we’re seeing an overall prioritization of the employee experience. And for a good reason too. A great employee experience can lead to some pretty stellar […]
9 min
11 examples of well-branded packaging design
We all know the importance of branding. Your brand experience, and thus your branding, is the sum of all impressions and interactions customers have with your brand. Everything, from the moment a potential customer sees an unboxing video of your product on YouTube to how you communicate your return and refund policy, impacts the brand experience. […]
