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A Curation of every Coronavirus resource
15 min

A curation of every Coronavirus resource

As Coronavirus has spread, the number of people and businesses willing to step up and help has been impressive. Yet, keeping track of every free service and product has been overwhelming for our team. Rather than lose track of all of the resources & ideas passed via Slack and email, we’ve curated a list of […]
7 examples of great customer experiences
6 min

7 great customer experience examples

Why the customer experience matters Existing in today’s business world requires much more than simply producing a product or service for people to buy. So much of it comes down to creating a great customer experience (CX). In fact, the vast majority of buyers are willing to pay more for a better customer experience and more than 62% […]
Free business continuity plan template
5 min

Free business continuity plan template

Author’s note: At the end of the day, we want this blog post to offer a little bit of reprieve. And, if we’re being honest, we hope it’ll make you laugh a little too. Because we could all use a little laughter in our lives. Stay tuned for a comprehensive download on everything that entails creating a BCP, […]
How to host a webinar
4 min

How to host a webinar

Webinars don’t have to be a slide presentation snoozefest. In fact, they’re a great option for creating cost-effective content and harnessing the sales leads of your dreams. Hosting a webinar is fairly simple… it’s getting people to come that you’ll have to spend more time on. We’ll tell you how to host a webinar and […]
9 elements of the perfect webinar slide template
4 min

9 elements of the perfect webinar slide template

In today’s digital economy, it’s easy for businesses to look dated quickly and out of sync with what’s “in.” If you’re worried that customers or clients are finding your work or services blasé, you can easily send the message that you are on top of your game with a webinar presentation. A well-curated webinar presentation can […]
How to improve hospital communication
4 min

How to improve hospital communication

In the healthcare industry, direct and immediate communication between patients and hospital staff is essential. The health of patients can depend on a clear and concise exchange of information. Too many of us may have personal instances where navigating the healthcare system was frustrating because of a lack of communication or a bad patient experience. […]
How to create a webinar email sequence + templates
6 min

How to create a webinar email sequence + templates

You can’t really have a webinar without an audience. And in order to get an audience, you need to employ proper marketing tactics — like an effective webinar email sequence. And in order to do that quickly, efficiently and at a relatively low cost, you could probably benefit from using a webinar email template. Sounds pretty simple, right? […]
How to build a successful B2B CX program
5 min

How to build a successful B2B CX program

Every business worries about customer experience, but B2B businesses face a much harder challenge than B2C companies when it comes to interpreting CX. Consumer-oriented customer experience has decades of research behind it, while B2B CX is still getting its footing. Applying B2C measurements to your B2B business won’t get you clear results — you’ll need […]
Higher education marketing: Crucial strategies & trends
7 min

Higher education marketing: Crucial strategies & trends

According to the results of a survey conducted by the Chronicle of Higher Education, 55% of private colleges and 44% of public colleges didn’t meet their enrollment goals in 2017. Was your college one of them? With the looming threat of student debt and a decreasing belief in the importance of going to college, marketing is becoming a crucial factor for […]
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