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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
6 min
How to write a brand positioning statement
Making sure every touchpoint — from content to sales — remains on-brand is essential. But when you have seemingly limitless decisions to make regarding a new product, marketing campaign, or anything else related to your business, it can be difficult to keep all the moving parts properly aligned. Related: Elements of an effective brand promise […]
7 min
The sales leader’s guide to sales pipeline management
As a sales leader, pipeline management is one of the most challenging aspects of your job. In the past, communication only took place through phone, snail mail and in-person meetings. Cold-calling was the strongest tool in your sales arsenal. Related: The 160 best sales tools & software In 2007, sales pros could reach prospects one the […]
6 min
7 best tools for project management
Whether you’re new to project management entirely or you’re an experienced project manager with a whole range of projects under your belt, having the right tools to get your job done is essential. Today’s technology stack offers a deep selection of project management software, from scheduling to document management. Related: 8 best team collaboration tools […]
7 min
The best cold-calling script to beat your sales team’s quota
What’s the best way for businesses to generate leads even with an empty pipeline? You guessed it: cold calls. That said, cold calls aren’t what they used to be. Today’s reps often rely on cold-calling scripts to do the conversational heavy lifting for them. Not only does this ensure that reps respect their prospect’s time, but it […]
5 min
How to respond to a request for proposal (RFP) [with examples]
Responding to a request for proposal (RFP) is a bit like playing the lottery. Winning could transform your business… but what are the odds, right? Well, okay—they’re probably not as low as your chances of hitting the Powerball jackpot. But with the average RFP win rate at less than 5%, they’re not exactly rosy. To put things […]
4 min
How to leave an effective sales voicemail
It’s estimated that 97% of all business calls go to voicemail. With such a low answer rate, should you even bother with making phone calls? Yes! And even though the typical voicemail response rate hovers between 4-6%, your odds of getting a response are higher than direct mail and web banner advertising combined. So while it may be frustrating to […]
7 min
Your go-to guide to account-based selling
Sales (of all kinds) should form the bottom line of your business. After all, sales are your prime profit focus. More importantly, well-played sales can lead to a snowball of success you need to make a go of things in the long-term. But that’s pretty common knowledge for most B2B companies. However, what you might […]
6 min
Best account-based marketing (ABM) software and tools
Account-based marketing — also known as ABM — involves tailoring your marketing approach to a market of one. So, rather than leaning on old, homogenized, one-size-fits-all strategies, ABM strategies require personalized, custom-fit interactions with your prospects, which is where account-based marketing tools come into play. To carry out a successful account-based marketing strategy, it’s crucial […]
6 min
Brand consistency—the competitive advantage and how to achieve it
_ Originally published in 2018 and 2019 and updated in 2021 to reflect updated data. _ Brand consistency is the key to earning customer trust and elevating your ROI. And alternatively, inconsistent branding dampens brand status and creates confusion in the marketplace. In an effort to better understand how exactly brand consistency drives revenue and […]
