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5 min
How to Create a Graphic Design Poster that Will Get You Noticed
Everybody loves a good poster. From colorful movie posters to out-of-the-box wood cut prints and more, there’s something about this versatile medium that always grabs our attention. Still, creating a memorable design can be challenging. Unlike a magazine or flyer, you’ve got much less wiggle room to include information, and your graphic elements need to […]
6 min
The 5 Design Basics for Making a Magazine Ad
Today, most companies prefer the ease and lower costs of digital marketing as a substitute for regular print marketing. But while social media and digital advertising might now be the default, print advertising can still be an incredibly effective way to reach your target market. Studies show that nearly 80% of consumers act on messaging they’ve seen […]
4 min
10 ideas to design the best book cover
We’ve all heard “Don’t judge a book by its cover,” but I suspect we’ve all been guilty of it at some point. A quality book cover design is your chance to make a positive first impression. Although first impressions aren’t everything, a bad one is hard to overcome. You could string together some of the […]
4 min
What is a digital asset manager?
As secure technology becomes more important in many businesses & organizations, there is a growing need for new positions & roles so that there are plenty of people to manage all this new IT. One such role is that of the digital asset manager. Related: What is a digital asset? This position is now very important […]
4 min
8 best fonts to use on a resume
There are so many things that job hunters think about when it comes to their resume. These are usually the obvious things, such as making sure they’ve listed all their previous jobs and any suitable skills or experience that they might have. Anything that’s going to set them apart from other applicants will no doubt […]
5 min
How to write a creative brief with examples (free templates)
Creative briefs are a lot like lighthouses: they provide essential guidance and direction for creatives working on large and small projects alike. Without a beacon, it’s easy for your project to get moored or lost at sea — think Castaway but at your job. And no Tom Hanks or Wilson by your side for company […]
5 min
4 professional voicemail greeting tips to impress your prospects
Ideally, your sales performance should be touchpoint-agnostic. Ultimately, it shouldn’t matter where in the funnel a customer is or what type of funnel they’re utilizing — all should be optimized to perform well. If you want to impress prospective customers, you must nail every touchpoint with them, including your voicemail greetings. Related: The ultimate guide […]
5 min
10 cold-calling tips & techniques for your sales team
Cold-calling prospective customers is only as effective as you make it. Meaning — you and your sales reps have to do some strategic legwork in order to make cold-calling work in your favor. And while it might be tempting to relegate cold-calling as an intimidating, outdated tactic, you wind up selling yourself short in doing […]
5 min
4 critical KPIs for an effective sales team
When you’re a sales manager, you need to keep your finger on the pulse with consistent updates on your team’s performance. It could feel like you’re selling well, but unless you use regularly updated key performance indicators, you won’t know for sure. Related: What is sales enablement? If you’re looking for a refresher – or […]
