Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
Innovative print design ideas you should know
As designers, we know how important it is to deliver creative and compelling designs. Designs that catch the eye and gets the viewer thinking “That must be one hell of a product!” And over time, ads have gotten so creative and innovative that our expectations only get higher every time we see a head-turning advertisement. […]
3 min
7 do’s and don’ts for your email signature
Did you know that, every day, nearly 145 billion emails are exchanged? And what’s more mind-blowing is that 84% of these emails end up in a spam folder. To me, this makes it obvious that many people fail to understand how to send effective email messages. You might think nobody even notices an email signature, but […]
3 min
3 tips for corporate design
When it comes to design in communications, there are generally two types of artwork: design driven by narrative or design driven by information and data. The former relies more on conveying meaning and subtle messages through nuanced design, whereas the other relies on turning potentially incredibly complex or technical data into something that is much […]
5 min
Local branding: 5 essential things to know
Building a local brand is tough. Even if your business is in an area with significant foot traffic, developing your brand within the community is critical if you want to be successful in the long term. Usually, when people talk about branding, they’re often referring to large companies with a proportional budget for their marketing […]
6 min
4 ways to protect your brand from intellectual property theft
Theft is a major concern for every business, as losing property almost always results in a loss of profit. For online businesses, however, the greatest concern is not the theft of physical goods, but that of intellectual property (IP). This is particularly true for small- and medium-sized business owners, who depend on their logos, trademarks, […]
4 min
10 productivity tips for a long commute to work
On average, people who live near big cities spend nearly two hours each day commuting to work and back. This adds up to more than 500 hours—or around 21 days—per year! [] That means most of us spend up to three weeks of our year on commuting to and from work. Geez. Related: 9 tips to master […]
3 min
9 reasons to make ebooks part of your content marketing strategy
It’s been more than 10 years since eBooks became a bread-and-butter strategy for generating leads. So why isn’t every business making eBooks today? I’d wager that it’s because they don’t know how easy they are to make. If you haven’t made a branded eBook before or in a long time, I wanted to share 9 […]
8 min
Tech company branding: Tips from marketing & design experts
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. To break through the noise, your brand image should be powerful and to the point, like an elevator pitch—an quick and accurate expression of your key values, unique benefits and mission. Delivering it successfully has never been easy, especially if […]
6 min
Flyering 101: How to design a flyer that won’t get thrown out
When done well, flyers can be an incredibly effective (and inexpensive) way to promote your business, no matter your size. In fact, 89% of folks remember receiving a flyer, more than any other form of advertising. What’s more, 45% hold onto the flyers they receive for future reference. Still, while flyer distribution is one of […]
