Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
3 min
How brand positioning improves your page titles
I’ve been writing page titles incorrectly my entire career. Google has provided best practices for constructing page titles, including: These are all great practices to follow on every page of your site. But I’ve recently learned that there’s something else just as important as the best practices Google provides: Don’t just optimize titles. Optimize thought sequences. […]
4 min
A graphic designer’s worst enemy: An inadequate design brief
Imagine you are ordering a tuxedo. You call up the tailor and tell him to “design a tux for a medium-build, six-foot-tall person.” Now that doesn’t sound very informative, does it? Imagine how the tux will turn out. Then you will probably blame the tailor for poor quality work. In his defense, he did not […]
4 min
How to drive traffic with social media
You don’t need rocket science to see how social media has changed the dynamics of business. It’s almost impossible for a new brand to establish itself without a prominent presence on social media channels. Companies these days use popular platforms like Twitter, Facebook, Instagram, Pinterest and others to boost their online profiles. Most of us already know how to use […]
4 min
7 serious social media mistakes that brands still make
Social media marketing has immense potential for helping you attract brand awareness, website traffic, and even new customers. Even so, many brands remain skeptical of marketing on social media, because they’ve been unable to achieve their goals with it. Is your brand present on social media? Grab a copy of our free eBook: How to adapt […]
4 min
Planning your business launch: The power of anticipation as a startup
Whether you’re a recently funded startup or a business that has been operating for years, building brand awareness will always be a top priority. According to one recent study, 89% of B2B manufacturing marketers said increasing brand awareness was a primary goal for their content marketing tactics—edging out both sales and lead generation. In startup marketing, in […]
4 min
32 stats & facts that prove infographics aren’t dead
From Facebook posts by old friends asking you to try products that “really work,” to those email subscriptions you’re sure you never signed up for, people are constantly bombarding you with information from all platforms. Everyone wants your attention, and it’s up to you to determine what makes the cut. Our eyes can only process […]
3 min
The top reasons brands fail on Instagram
Instagram is the second-most popular social media platform, following Facebook. Currently, this photo-sharing platform has more than 700 million users and gets more than 4.2 million likes on its posts every day. And since Instagram has opened its floodgates for businesses to advertise on the platform, marketers are jumping at the opportunity to appear in […]
3 min
Benefits of newsletter marketing
A well-constructed digital marketing campaign can offer limitless possibilities for businesses who are open to implementing new, proactive strategies to go along with their most-revered traditional ones. After all, mixing up some old and new campaigns can bring interesting and promising results to data-driven businesses. Among the most cost-effective ways to build and maintain a […]
4 min
5 myths that devalue your content marketing strategy
A good content marketing strategy should explain why a company is making the marketing decisions that it is. Anyone reading should see why content marketing is being used, why certain decisions are being made, and why the company wants the image it’s pursuing. Unfortunately, since content marketing varies as widely as the brands using it, […]
