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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
Planning your business launch: The power of anticipation as a startup
Whether you’re a recently funded startup or a business that has been operating for years, building brand awareness will always be a top priority. According to one recent study, 89% of B2B manufacturing marketers said increasing brand awareness was a primary goal for their content marketing tactics—edging out both sales and lead generation. In startup marketing, in […]
4 min
32 stats & facts that prove infographics aren’t dead
From Facebook posts by old friends asking you to try products that “really work,” to those email subscriptions you’re sure you never signed up for, people are constantly bombarding you with information from all platforms. Everyone wants your attention, and it’s up to you to determine what makes the cut. Our eyes can only process […]
3 min
The top reasons brands fail on Instagram
Instagram is the second-most popular social media platform, following Facebook. Currently, this photo-sharing platform has more than 700 million users and gets more than 4.2 million likes on its posts every day. And since Instagram has opened its floodgates for businesses to advertise on the platform, marketers are jumping at the opportunity to appear in […]
3 min
Benefits of newsletter marketing
A well-constructed digital marketing campaign can offer limitless possibilities for businesses who are open to implementing new, proactive strategies to go along with their most-revered traditional ones. After all, mixing up some old and new campaigns can bring interesting and promising results to data-driven businesses. Among the most cost-effective ways to build and maintain a […]
4 min
5 myths that devalue your content marketing strategy
A good content marketing strategy should explain why a company is making the marketing decisions that it is. Anyone reading should see why content marketing is being used, why certain decisions are being made, and why the company wants the image it’s pursuing. Unfortunately, since content marketing varies as widely as the brands using it, […]
3 min
5 popular logo design trends in 2017
What makes the design world exciting is that there’s never a dull moment. Design is continually evolving with new trends, and these trends often dominate the scene for a time. We’re in the middle of 2017, and already, there have been several logo design trends enjoying their share of popularity. As we know, a logo is critical […]
3 min
7 guidelines for managing client expectations
Managing a client’s expectations is not an easy task, especially if you are a designer. As much as you want to keep clients happy and live up to their expectations, things don’t always go according to plan. While designers rely on their creativity to deliver great results, clients sometimes undervalue the effort or attempt to […]
4 min
Typography guidelines for creating a great user experience
When it comes to design, effective typography has become a necessity—not only because the text reflects your content, but also because it adds to the look and feel of what your users consume, while also dictating how they consume it. In the context of user experience (UX), good typography has everything to do with how […]
4 min
8 tips for designing logos that don’t suck
To the average person, designing logos seems like a simple task—you just make a small circle or rectangle and put the brand name on it. But of course, it’s not nearly that easy. Related: 9 excellent logo redesigns for famous brands To help a brand capture its personality and really stand out takes a lot […]
