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4 min
3 ways to create a marketing culture around design thinking
Today’s marketers are living in a fascinating world. The landscape that encompasses our what, where, when, how and why sees drastic shifts from day to day. Since over 60% of marketers claim that generating quality traffic and leads is their top challenge, success means getting the right content in front of the right sets of eyes. Related: 9 ways […]
5 min
Is your brand outdated? When to complete a brand refresh
Sometimes, change is a good thing. A fresh lick of paint can revive a dull living room, a new haircut can boost self-esteem, and a rejuvenated image can bring life back to an outdated brand. The catch is that, unlike changing your hairstyle, a brand refresh isn’t something to do on a whim because you’re […]
3 min
How to boost your brand identity with influencer marketing
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Your brand identity is the essence of your brand. It’s who you are, what you do, and how people describe your brand, based on the way you make them feel. Related: 5 content tactics to ignite brand engagement with millennials […]
5 min
Standing out in the busy world of wellness brands
In a stressful world, it’s no wonder that people are drawn to the idea of “wellness.” According to The Global Wellness Institute, the wellness industry grew by 10% to $3.7 trillion between 2013 and 2015-while the global economy shrank by 3.6%. It’s one of the world’s fastest-growing industries, and as we move through 2018, it’s […]
4 min
How to maintain brand consistency in a sales organization
For brands, few objectives matter more than creating an impactful, positive impression. Because, if you can make a favorable first impression, it’s inevitable that good conversation — about your brand — will follow. Now, keeping that conversation in your favor can be tricky. Ultimately, you want to maintain a consistent brand message and voice across […]
3 min
10 digital trends that are transforming marketing in 2018
2017 was the year of digital marketing. Brands of every size depended on digital to raise awareness and win over their customers. As the year ended, digital marketers turned toward the future to strategize new plans and techniques. Related: How to boost your brand identity with influencer marketing Digital marketing is big, volatile and constantly […]
4 min
How to maintain brand consistency in your real estate business
In real estate, it matters a lot what people think about your agency. We can all agree that, as businesses, we crave trust and loyalty from our customers. If these two traits are absent, success becomes much harder (if not impossible) to achieve. Related: Real estate marketing guide & ideas The consistency of your brand has a […]
5 min
The subtle art of using emotion in your visual content
How many advertisements do you remember fondly? Probably not that many, considering we’re bombarded with content on a daily basis. But the ones you do remember seem to creep into your subconscious. It’s like a catchy song that you can’t help but remember. Good visual content has a lot to do with psychology. Appealing to human emotions […]
8 min
Direct mail marketing: Does it still work?
Here’s the thing: the in-person experience isn’t dead. And furthermore, direct mail marketing isn’t dead. It’s an audacious statement for sure. But like the in-person shopping experience, direct mail marketing is just different. It’s not the norm anymore. But that’s what makes it all the more unique and effective. That said, there’s no doubting that […]
