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A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
4 min
Creating a business plan for your franchise
If it seems like new Starbucks locations are popping up faster than weeds in your backyard, there’s a sound reason behind it. Successful franchises rapidly expand their reach because they begin with an effective business plan and focus on growth. Related: Franchise development—what you need to know Creating a business plan is the necessary first […]
4 min
How to improve higher ed student retention rates
One major challenge many four-year colleges and universities face today is student retention. A substantial number of students are starting college only to drop out at some point. When students don’t make it to graduation, it’s costly for both the students themselves and the universities they leave behind. Related: Higher education marketing—crucial strategies & trends […]
5 min
How to achieve brand consistency in your franchise
Running a business, in any capacity, takes hard work and perseverance. Specifically, though, for a franchise, there’s a whole different set of unique challenges for both franchisors and franchisees. The primary challenge comes down to providing a consistent experience. It’s simple: A franchise must provide a consistent brand experience across each of its locations. Related: Franchise […]
4 min
How to increase brand awareness through your social media strategy
Today, over half of the world (4.89 billion people) use social media. A pretty staggering number, right? What’s more, a typical social media user spends an average of 151 minutes per day scrolling through their feeds. Given all of this, it’s easy to understand why most brands are active on social media today. There’s a […]
6 min
10 actionable ideas to generate real estate leads online
Since 2008, real estate has gone up by an incredible 11.4% and created a fantastic opportunity for real estate agents to sell more clients. Millennials will quickly become over a quarter of the real estate market, and only 1% of those millennials didn’t search online while looking for a house. Just one percent. Related: How to handle inbound real estate leads […]
3 min
How to build brand authenticity: Learning from Top 100 global brands
What is brand authenticity? Well, generally speaking, it’s when brands act, illustrate and feel (or be) genuine to their customers. The byproduct of brand authenticity is more important than brand authenticity itself — i.e., brand loyalty. Brand loyalty is the emotional affirmation of your brand’s authenticity. And brand loyalty is what drives your revenue. Related: […]
4 min
How to develop strong visual branding on Instagram
Attracting a steady stream of new customers is one thing, but building customer loyalty is integral to a brand’s long-term success. And it begins with making a good first impression. Think about it: when looking up a brand online, what do you remember about the ones that stand out? More than likely, it’s their logo […]
8 min
Best logo design ideas for your inspiration
“We need a logo” is a loaded request that designers and creative agencies hear from their clients. High expectations are always involved—that’s a fact. Every client wants a remarkable logo for their brand, and they’re counting on you to create it. Related: 9 excellent logo redesigns for famous brands How do you deliver an innovative, […]
4 min
6 intelligent marketing trends for 2019
Over the last decade, marketing has undergone a variety of changes. The purchase funnel is more complex than ever before, and marketers have more information at their fingertips. Marketing is smarter now—it pulls data from different sources and uses modern technology to reach new customers and keep existing ones. It’s possible to predict where the […]
