Recent Posts
A power-packed brand templating platform designed to propel your organization forward & empower everyone to build on-brand
5 min
Ephemeral content: How to use FOMO in your brand marketing
Before the rise of social media platforms, marketers relied on evergreen content. Evergreen content is content that’s always interesting, valuable or relevant to readers. In contrast, ephemeral content is content that’s designed to last for only 24 hours. Snapchat, Instagram Stories and Facebook Live are all examples of places to post ephemeral content. Related: How to use […]
6 min
A guide for building your brand with packaging design
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue moon, or because you don’t care about the services you provide. Let’s be honest: We all want to make a difference, and we want to be recognized for delivering exceptional experiences. Without a positive reputation […]
7 min
How to build a brand around sustainability
Why talk about sustainability? You’re probably fed up with the terms “millennial” and “Generation Y,” but they’re still helpful when describing that particular group of consumers. For example, one trend that keeps popping up is their desire to buy from brands brave enough to set standards of behavior and live by a set of principles. […]
5 min
12 real estate softwares for your brokerage
Do you struggle to manage your real estate brokerage? I don’t blame you—your list of tasks can feel overwhelming. With tracking leads, managing commissions and uploading new listings, there’s a lot that goes into selling properties. But, there’s one thing that can help: Software. Related: Should you hire a real estate marketing agency? If you’re […]
3 min
4 best franchise management softwares to boost your brand
Building out a successful brand doesn’t hinge on offering a great product or service alone. You also need smooth, efficient operations that are consistent from location to location. The most popular restaurant chains, for example, draw customers in everywhere because food quality and service quality are consistent across the board. People know what they are […]
6 min
Using emotional branding to reach the distracted consumer
In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can seem incessant and unceasing. Most modern consumers are surrounded by distractions, and marketers have a tough job helping their brands catch the attention of prospects. Related: Create strong emotional connections with your brand story Often, […]
4 min
What goes in a franchise disclosure document?
Turning your business into a franchise is an exciting process for you and future franchisees. An essential part of creating a franchise is drafting your franchise disclosure documents, often referred to as FDD. These documents help you determine whether your business should be turned into a franchise and how to plan the transformation. Related: 7 […]
11 min
Essential elements of a franchise marketing strategy
Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. However, strategy is quite a complex subject. Can it be condensed into a simple article? If you ask us, we say yes. We’ve distilled the most important steps a marketing strategy should contain. You’ll see in […]
5 min
6 important branding tips to keep in mind when going global
Taking your brand global is an exciting prospect but also a significant challenge. Establishing and growing your brand in your own country is challenging enough, but expanding it into other parts of the world will present hurdles different from any you’ve experienced before. Related: The brand manager’s guide to brand extension One of the principal […]
