A well-constructed digital marketing campaign can offer limitless possibilities for businesses who are open to implementing new, proactive strategies to go along with their most-revered traditional ones. After all, mixing up some old and new campaigns can bring interesting and promising results to data-driven businesses.
Among the most cost-effective ways to build and maintain a connection with your audience is through an email newsletter program. Yes, those recurring emails you’re used to receiving from your favorite brands and personalities can also be a catalyst for your own brand’s long-term success.
It’s easy to set up, too. For example, newsletter software like ActiveTrail’s email marketing automation platform (which offers newsletter templates and a responsive email editor) can be a great complement to the visuals you design in Lucidpress. But in any case, if you’re not yet implementing this strategy, here are 4 reasons to set up your own newsletter program soon.
Stabilize the flow of information
Your website and blog might offer the best content on the internet, but the thing is, most online visitors will still rarely spend more than a few seconds on any webpage. That’s why a proactive support system should be in place to keep people coming back. Remember, a blog often requires people to initiate contact, and as a business, this behavior can translate to inconsistent returns. But if you have an ongoing newsletter campaign, you can conveniently reach out to your customers and drive further engagement. By giving your audience instant access to promotions, new products and other updates, people will have a much easier time understanding what your brand can do for them.
Increase brand awareness
A newsletter can carry a substantial amount of information, making it easier to create awareness around your products and services. By proactively sending out new messages, customers and prospects will come to feel your brand is familiar and will think of it more often. It’s an efficient and consistent way to remind people of your presence, and if your content is timely and compelling, it’ll drive your audience to act.
Connect with new prospects
It’s no secret that people love to window-shop online. Much of the time, people are passively looking for products and services that they want, but they simply don’t have the time, money or right reason to buy now. A newsletter that provides prospective clients with valuable information helps them make favorable decisions when the right time comes. Use your newsletter to prove your expertise and stay in touch with potential customers until they’re ready to strike a deal.
Keep existing customers in the funnel
You lose some and you gain some. But how about gaining more? Companies can never completely eliminate churn, but a thoughtful newsletter campaign can certainly reduce the risk of annoying your recipients. By keeping them in the loop, getting their feedback, and introducing them to your latest offerings, customers will feel like you have something more to offer and that you’re consistently improving your services. The more you stay in touch with customers, the more likely they’ll feel valued and appreciated. 
Are you feeling inspired and optimistic about starting your own newsletter campaign? Don’t wait—roll out a program now and keep the deals coming in, not only from your existing customers, but from the thousands of prospective customers out there.