Technology

How voice search will impact brand voice

How voice search will impact brand voice

Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…
How chatbots benefit brands

How chatbots benefit brands

When we consider brand-customer relationships and interactions, many of us instantly think of viral examples of “brands behaving badly”—like a…
What is marketing asset management?

What is marketing asset management?

Brand management isn’t for the fainthearted. Even companies with well-documented brand-building strategies struggle to keep up with an ever-evolving list of marketing…
What is a digital asset?

What is a digital asset?

Our world has become a digital one. You see its digital fingerprints in virtually every aspect of 21st-century life. We…