2026 Global Brand Management: 7 Frameworks to Scale Worldwide
global brand management
Branding
Branding gives your audience a consistent experience across every touchpoint. Here we share insights and tips on how to ensure your brand resonates.
Brand Management,Branding •
15 min
2026 Brand Governance: Framework & How to Implement It At Scale
Key takeaways As organizations grow, brand inconsistencies happen more often. Brand governance is how you stop fixing other people’s mistakes…
Branding •
3 min
Introducing Advanced Video (Powered by SundaySky)
Brand-controlled, personalized video creation is now part of the Marq experience. Marq has always been about giving teams the power…
Brand Management,Branding •
18 min
5 Best Canva Enterprise Alternatives & Competitors (2026 Ranked)
Canva Enterprise is widely popular with large teams. But many organizations struggle to design content with it at scale without…
Branding •
11 min
Brand Consistency: Why It’s Important & How to Achieve It in 2026
Key Takeaways As companies take content creation beyond a centralized marketing team and scale it into regional offices, franchise networks,…
Branding,Creative Operations •
15 min
5 Best Creative Automation Tools in 2026: Features, Pricing & Reviews
Key Takeaways: Once content creation extends beyond the core marketing team, brand control starts to crack. Every fix creates rework.…
Branding,Editor's Picks •
13 min
7 Ways Marq 2.0 Helps Launch Localized Campaigns at Scale – Without Overloading Design Teams
Localization and personalization have become a standard expectation for marketing teams. Gone are the days when we could ship a…
Branding,Editor's Picks •
10 min
5 Ways Marq 2.0 Turns Sales Content Requests Into On-Brand Assets in Minutes
Your organization has more “creators” than ever – not just on the marketing team, but across the entire business. Sales…
Branding,Editor's Picks •
7 min
Marq 2.0: A new chapter for on-brand creation
Today, we’re introducing Marq 2.0, a new chapter in how teams govern and scale on-brand content creation. Content demand has scaled. Brand control hasn’t. If…
Branding •
14 min
Top DAM Integrations Every Enterprise Should Use with a Templating Solution Like Marq
Explore the top DAM integrations that scale with Marq’s templating engine. Compare features, workflows, and best practices for enterprise content…
Branding,Group Therapy •
1 min
Group Therapy E5- The power of your brand story
In this episode of Group Therapy, Katie Krongard, Associate Creative Director at Marq, sits down with Brett Barlow, CEO of…
Branding,Group Therapy •
1 min
Group Therapy E4-Trends in Video Marketing
In this episode of Group Therapy, hosted by Marq, Chris Knudsen, former CMO at Purple, and Cole Parker, Senior Product…
Branding,Content •
7 min
How Does Collaboration Expand the Creative Process? 4 Tips on Practicing Creative Collaboration
Have you heard of the ‘lone genius’ myth? It’s the idea that the world’s greatest creatives – think Michelangelo, Einstein,…
Branding,Group Therapy •
1 min
Group Therapy E3- How to keep your brand relevant when your business is constantly changing
In this chat with Adam Gunn, SVP of Brand at Pluralsight, and Cole Parker, Senior Product Marketing Manager at Marq,…
Branding •
6 min
8 Software Training Tips for Introducing New Software to Your Team
It can be intimidating for a team leader to introduce new software to their team. You may understand the benefits,…
Branding,Design •
6 min
5 Tips for Mapping Your Creative Process
Creativity is a necessary component of any successful branding effort, but it is too often regarded as an elusive and…
Branding •
6 min
6 Creative Processes You Can Template to Save Time
As a creative marketing professional, you know how complicated and time-consuming creating and managing dozens of pieces of marketing content…
Branding •
6 min
Unlocking Seamless Collaborations with Brand Guidelines
Collaboration is key for marketers and creative professionals. Whether it’s your internal team, contractors, or outside influencers you’re engaging with,…
Branding •
9 min
How to Build a Brand Style Guide + 7 Examples of What to Include | Marq
When you’re taking the first steps to build your brand, it can feel like a whole world of possibilities is…
Branding •
8 min
10 Essential KPIs for Creative Teams and How to Track Them
“Art for art’s sake” was once a popular motto in the art and literature worlds. Creators wanted to make beautiful…
Branding •
8 min
How to build a brand marketing strategy from the ground up
Sometimes, getting back to the basics can re-energize your team and help your organization find alignment across every initiative. As…
Branding •
6 min
What is a Brand Template?
The landscape for marketing and brands is constantly evolving, with market shifts that require your teams to operate with agility.…
Branding •
8 min
Most Common Creative Assets and Templates
Become a creative enabler and powerhouse cross-functional partner that empowers your organization to run quickly, efficiently, and creatively. From foundational…
Branding •
12 min
10 Brand Metrics To Evaluate Your Brand Marketing Strategy
What about these words makes them unique: Coca-Cola, Apple, McDonald’s, Gucci, and Ikea? There’s nothing particularly striking about the words…
Branding •
10 min
Why a Brand Enablement Strategy is Crucial to Your Brand Strategy | Marq
We’ve been kicking around the term “brand enablement,” and the lightning-bolt level of excitement we have about it is unmatched.…
![Brand Templating: Setup, Benefits & Examples [2026 Guide]](https://www.marq.com/wp-content/uploads/2022/12/Brand-Templating-101_-Benefits-Examples-1024x536-1.webp)
Branding •
13 min
Brand Templating: Setup, Benefits & Examples [2026 Guide]
Key Takeaways Every hour your creative team spends on one-off content request is an hour they’re not moving a high-impact…
Branding •
8 min
What is branding, and why is branding important?
If you Google “brand definition” you’ll find forty-three different attempts on just the first page of search results alone. There…
Branding •
5 min
How does your product packaging tell your brand story?
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue…
Branding •
7 min
The minimalist guide to brand identity
Like many things worth learning about these days, brand identity is a topic that sometimes gets so misconstrued and complex…
Branding •
6 min
7 tips to coordinate local & national franchise marketing
As a franchisor or franchisee, you understand how important marketing is for your business. However, with marketing happening on both…
Branding •
5 min
5 brand personality examples and what you can learn from them
Sometimes the best idea is the simplest one. That was certainly the case for the founder of J Dawgs, a…
Branding •
6 min
Business slogans 101: How to create a business slogan
With the right slogan, you can make people giggle at a pun, ponder the mysteries of the universe, or even…
Branding •
9 min
How Airbnb and Apple build their brands with storytelling marketing
We love stories. We use them to understand our world, to make connections with others, and to find meaning in…
Branding •
5 min
What is corporate branding, and are you ignoring it?
Put simply, the difference between corporate branding and product branding is that corporate branding represents an entire company and its complete portfolio…
Branding •
5 min
The 8 best free magazines online for brand marketers
Magazines have found new life on the web, where old brands have undergone a digital transformation to stay relevant and…
Branding •
5 min
Why you should use mobile to build brand loyalty
First it was smartphones, quickly followed by tablets and now smartwatches. The move towards mobile devices is quickening, and marketers…
![Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]](https://www.marq.com/wp-content/uploads/2026/02/Rebranding-questionnaire-1024x575.webp)
Branding •
5 min
Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]
Physics is to Albert Einstein as branding is to David Brier. A walking, talking brand himself, David Brier graced our…
Branding •
9 min
7 branding mistakes your company should avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been…
Branding •
7 min
Brand building 101: An 8-step brand development strategy
Building a brand is easy to do. Building a strong, sucessful brand that stands the test of time, people, and competitors?…
Branding •
3 min
5 office design tips to make your brand stand out
Branding your office can have a positive impact both on employees and on clients who visit, so it is well…
Branding •
4 min
How brand positioning improves your page titles
I’ve been writing page titles incorrectly my entire career. Google has provided best practices for constructing page titles, including: These are…
Branding •
5 min
Planning your business launch: The power of anticipation as a startup
Whether you’re a recently funded startup or a business that has been operating for years, building brand awareness will always…
Branding •
4 min
Top 4 ways to increase brand awareness with Facebook
When used correctly, Facebook advertising can be an incredibly effective tool to boost sales. But before you can expect people…
Branding •
7 min
Local branding: 5 essential things to know
Building a local brand is tough. Even if your business is in an area with significant foot traffic, developing your…
Branding •
11 min
Tech company branding: Tips from marketing & design experts
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. To break through the noise,…
Branding •
5 min
4 easy tips for effective online brand management
The internet has made brand management much more involved now that there are so many digital channels for customers to…
Branding •
5 min
Why do local small businesses need graphic design?
Some businesses naturally lend themselves to sharp design. Walk down any street in a hip neighborhood and you’ll see fashion…
Branding •
7 min
Is your brand outdated? When to complete a brand refresh
Sometimes, change is a good thing. A fresh lick of paint can revive a dull living room, a new haircut…
Branding •
4 min
How to boost your brand identity with influencer marketing
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Your brand identity is the…
Branding •
7 min
Standing out in the busy world of wellness brands
In a stressful world, it’s no wonder that people are drawn to the idea of “wellness.” According to The Global…
Branding •
5 min
How to maintain brand consistency in a sales organization
For brands, few objectives matter more than creating an impactful, positive impression. Because, if you can make a favorable first…
Branding •
5 min
How to maintain brand consistency in your real estate business
In real estate, it matters a lot what people think about your agency. We can all agree that, as businesses, we crave…
Branding •
6 min
5 situations that can damage your brand—and how to respond
Brand management is one of the most important parts of marketing. It can take a long time and a lot of…
Branding •
5 min
7 brand consistency mistakes that large companies make
Perception determines reality with branding. The impression you make with customers and potential customers ultimately influences the overall strength of…
Branding •
8 min
8 ways to build brand trust online
At one point in time, a recognizable brand was all that was needed for a business to thrive. But now,…
Branding •
7 min
How voice search will impact brand voice
Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…
Branding •
5 min
How to ensure brand compliance
Protecting your brand—not only how it looks but also how it’s perceived—is essential. Your brand is everything that makes up…
Branding •
9 min
A complete guide to building brand awareness
Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels,…
Branding •
8 min
How to build your e-commerce brand
In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median…
Branding •
6 min
How creative consistency across touchpoints improves brand perception
Think of some of the most iconic brands all time. What comes to mind? Nike? Apple? Disney? Most likely you…
Branding •
5 min
How chatbots benefit brands
When we consider brand-customer relationships and interactions, many of us instantly think of viral examples of “brands behaving badly”—like a…
Branding •
6 min
How to maintain brand consistency as your business grows
Every business owners’ hope is that their business will grow. Whether it’s a small, medium or large business, there’s always…
Branding •
5 min
Branding? Follow this template for creating a brand platform
When you’re fine-tuning your brand, it’s important for everyone in your company to be on-board. Let’s face it: Keeping your…
Branding •
6 min
5 tips for building & maintaining brand integrity
Customer loyalty separates historically successful brands from the rest. Why do people consistently drink Coca-Cola or wear Nike sneakers? The…
Branding •
13 min
The complete guide to digital brand management
Do you want to learn how you can make your company stand out from the crowd? Or how to position…
Branding •
7 min
How to create a voice for your brand
It’s something you’ve been told to do for years, as far back as your high school English classes: Define your…
Branding •
7 min
A guide for building your brand with packaging design
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue…
Branding •
9 min
How to build a brand around sustainability
Why talk about sustainability? You’re probably fed up with the terms “millennial” and “Generation Y,” but they’re still helpful when…
Branding •
8 min
Using emotional branding to reach the distracted consumer
In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can…
Branding •
7 min
6 important branding tips to keep in mind when going global
Taking your brand global is an exciting prospect but also a significant challenge. Establishing and growing your brand in your…
Branding •
6 min
9 ways to make people fall in love with your brand
To get people interested in your brand and have them become loyal customers, it’s no longer enough to simply produce…
Branding •
9 min
Branding essentials: Guide to creating a brand book
At the onset of building a business, branding might not seem like the first thing to conceptualize. Establishing the foundations…
Branding •
6 min
Branding essentials: Welcome email best practices
If you’re among those who think email marketing is too old-school to be effective these days, you’ve got the wrong…
Branding •
7 min
How to achieve brand consistency in your franchise
Running a business, in any capacity, takes hard work and perseverance. Specifically, though, for a franchise, there’s a whole different…
Branding •
6 min
How to increase brand awareness through your social media strategy
Today, over half of the world (4.89 billion people) use social media. A pretty staggering number, right? What’s more, a…
Branding •
4 min
How to build brand authenticity: Learning from Top 100 global brands
What is brand authenticity? Well, generally speaking, it’s when brands act, illustrate and feel (or be) genuine to their customers. …
Branding •
14 min
The 7 key elements of brand identity design
There’s more to crafting a memorable brand than putting together a quick logo and color palette. Instead of calling it…
Branding •
9 min
Branding colors: Selecting you color palette based on color psychology
Color is a big part of our world. The colors we surround ourselves with can impact our mood, change our…
Branding •
8 min
Guide to the caregiver brand archetype
Someone who cares. When it comes down to life essentials, that’s all us humans need besides food, water, and shelter.…
Branding •
5 min
Guide to the magician brand archetype
The main goal of your brand, as it is of any brand, is to make a profit and perhaps change…
Branding •
5 min
The brand manager’s guide to brand extension
Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the…
Branding •
15 min
Elements of an effective brand promise
Here’s a promise: by the end of this article you’ll know exactly what a brand promise is and you’ll have…
Branding •
5 min
How to Build a Luxury Brand
According to Bain and Company, the luxury goods market is set to double in size from 2020 to 2030, reaching…
Branding •
7 min
How to write a brand positioning statement
Making sure every touchpoint — from content to sales — remains on-brand is essential. But when you have seemingly limitless…
Branding •
10 min
The best cold-calling script to beat your sales team’s quota
What’s the best way for businesses to generate leads even with an empty pipeline? You guessed it: cold calls. That said,…
Branding •
8 min
Brand consistency—the competitive advantage and how to achieve it
_ Originally published in 2018 and 2019 and updated in 2024 to reflect updated data. _ Brand consistency is the…
Branding •
5 min
University branding: How to build a brand that drives enrollment
Not too long ago, universities didn’t have much need for a strong brand. But as the market for funding, recognition,…
Branding •
9 min
Nonprofit marketing: Strategies to grow your organization’s impact
When it comes to marketing, every team has its challenges. Amongst non-profit organizations, however, those challenges can be vast. Bound…
Branding •
8 min
How to level-up your customer experience in banking
Financial institutions face their fair share of challenges when it comes to growing and retaining a happy, loyal customer base.…
Branding •
6 min
How to build your non-profit brand
As a non-profit organization, your brand isn’t just a logo or text. It’s a symbol and a feeling — one…
Branding •
13 min
Advertising tips for growing your brand
Advertising is more than just a brand function—it’s a valuable skill. Not all people have the talent, timing and savvy…
Branding •
11 min
Brand storytelling examples: Lessons from brands large and small
We love a good yarn — and it turns out, consumers do too. The popularity of brands telling their stories…
Branding •
15 min
How to get your rebranding strategy right
When you think about Coca-Cola, what pops into your head — is it the taste? The fizziness? The dark caramel…
Branding •
10 min
Words of wisdom from some of the best storytellers we know
The best storytellers know that a good story is more than telling romanticized tales about a life lived. Good storytelling…
Branding •
10 min
How to Pick a Great Brand Name
So you finally made the decision to turn that brilliant idea into a legitimate business—congratulations! You’ve probably got a whole…
Branding •
5 min
How to write a marketing brief
A marketing brief is the blueprint that keeps your team aligned from the start of any marketing campaign, big or…
Branding •
6 min
How to tell a brand story that drives emotional connection
Storytelling has the incredible ability to connect people on a deep, emotional level. It brings us together as we feel…
Branding •
5 min
The best storytelling podcasts
Telling the right story for your brand can connect you with customers and help your brand grow. But good storytelling,…
Branding •
7 min
How to build a great employee experience
You’ve probably heard of the term “employee engagement” by now, but have you heard of employee experience? As more and…
Branding •
8 min
How to successfully use storytelling in business
We tell stories every day. Whether it’s a quick ditty to a friend or a long anecdote to your grandchildren,…
Branding •
5 min
How to build a strong brand image
A strong brand image is crucial to your success. If you’re asking yourself, “What is brand image?”, strap in. We’re…
Branding •
6 min
19 types of marketing collateral and how to use them
With most marketing conducted online, it shouldn’t surprise you the amount of content — also known as marketing collateral —…
Branding •
6 min
Real estate recruiting: How to better attract and retain agents
No matter the circumstances, real estate brokerages should never stop or press pause on recruiting real estate agents. You simply…
Branding •
17 min
Real estate branding: a comprehensive guide
Advancements in technology and the power of the internet have leveled the playing field for most, so the need for…
Branding •
9 min
Guide to relationship marketing
Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most…
Branding •
6 min
Breaking down the college enrollment decline
If you’re in higher education, you’ve probably noticed things are getting tough out there for community colleges, public universities and…
Branding •
8 min
The future of higher education
While the world faces unprecedented challenges and rapidly evolving technology, the future of higher education, in particular, appears to be…
Branding •
4 min
Developing a seamless nonprofit communications strategy
An effective communications strategy is crucial for any business, but it’s especially important for nonprofit organizations. There are a lot…
Branding •
8 min
Guide to healthcare branding
As patients become more knowledgeable about their own health thanks to the internet and modern medicine, they’re also becoming more…
Branding •
6 min
Generation Z college students have arrived. Here’s how colleges can adapt
Once upon a time, conversations about education revolved around the needs of millennials, but Generation Z college students have arrived…
Branding •
8 min
10 healthcare marketing ideas and strategies
Medical marketing can be challenging in an online environment of huge healthcare conglomerates, but there are some healthcare marketing strategies…
Branding •
10 min
8 Examples of Great Brand Guidelines – And How They Can Inspire Your Own
The world’s most memorable brands didn’t build themselves overnight. What today’s juggernauts like Uber and Walmert did do, however, is…
Branding •
4 min
How to create a nonprofit social media policy
Increasingly, social media platforms have become online communities that are central to the way users connect, spend, and socialize. Pew Research’s…
Branding •
7 min
7 tips for running social media at a nonprofit
Have your organization’s social media platforms gone radio silent since the intern left? Welcome to the world of social media…
Branding •
7 min
How to write great thank you letters for donations
Fundraising is often the primary focus of a nonprofit organization, and for good reason. Donors empower your mission and enable…
Branding •
3 min
March Madness 2022: Branding edition
Which Sweet 16 team has the most well-known brand? That’s the question we’ve set out to answer. As branding fanatics,…
Branding •
8 min
Sales operations: Your guide to success
Sales operations play a vital role in the efficiency and effectiveness of modern sales teams. More organizations are increasingly realizing…
Branding •
11 min
How to create an ebook
If you’re trying to figure out how to create an ebook without getting overwhelmed, you’ve come to the right place.…
Branding,Editor's Picks •
17 min
How to influence your organization with an effective collaboration strategy
How many times have you fallen victim to broken tools and processes simply because that is just the way it…
Branding •
13 min
How to make a resume employers will notice
Times sure have changed since you created your very first resume in a high school English class—and hopefully, you have…