A step-by-step guide to building a brand marketing strategy
A brand marketing strategy is your plan for how buyers will learn about your brand, remember it, and choose it…
Branding
Branding gives your audience a consistent experience across every touchpoint. Here we share insights and tips on how to ensure your brand resonates.
Brand authenticity frameworks and expert tips for marketing leaders
Customers encounter your brand promise in campaigns and everyday materials. It shows up in a rate sheet a loan officer…
Brand Effectiveness,Brand Identity •
16 min
Patient acquisition: 6 strategies and supporting solutions that work
Patient acquisition is the work of helping prospective patients discover your organization, find the right provider, and complete a first…
Brand Management,Brand Strategy •
19 min
Global branding strategy: A guide for marketing and brand leaders
Marketing leaders taking a brand across borders often encounter a familiar tension. Headquarters wants the brand to remain recognizable everywhere,…
Brand Effectiveness,Brand Management •
16 min
2026 Brand Governance: Framework & How to Implement It At Scale
As organizations grow, brand inconsistencies happen more often. Brand governance is how you stop fixing other people’s mistakes and start…
Brand Management,Branding •
15 min
Franchise brand management: How to scale consistency and ensure compliance across locations
Franchise brand management gets harder when a central brand team stays accountable for one brand while franchisees and local marketers…
Brand Management,Branding •
15 min
Best 7 franchise marketing software solutions to scale multi-location brands
Franchise marketing typically requires split responsibility between corporate teams and local operators. Corporate sets brand and campaign standards, while franchise…
Brand Management,Branding •
16 min
Multi-location brand management: Scale without losing brand control
For marketing leaders managing distributed companies, brand inconsistency is usually an operational problem, not a creative one. Local teams reuse…
Brand Management,Brand Strategy •
17 min
How marketing leaders scale multi-location marketing with AI
Multi-location marketing teams often face a scaling problem. More locations mean more demand for local content, but the central design…
Brand Effectiveness,Brand Strategy •
13 min
Self-service marketing: How to scale content without losing brand consistency
Most marketing teams that struggle to scale content for complex orgs eventually land on the same answer: give distributed teams…
Branding,Sales Enablement •
15 min
6 Best Marketing Collateral Management Software for Enterprises
A regional manager needs the latest pitch deck before a discovery call. She searches the shared drive, finds four versions…
Branding •
16 min
Maintaining Brand Integrity at Scale: A Guide for Brand Leaders
Key takeaways Brand integrity is what ensures a company shows up the same way across every channel, team, and moment…
Branding •
11 min
Brand Asset Management Guide: Best Practices & Solutions for Growing Teams in 2026
Your creative team did not sign up to be a help desk. But when brand assets sit across shared drives,…
Brand Management,Branding •
16 min
Online Brand Management: Step-by-step Framework to Scale Your Brand
Your brand guidelines are not your brand management system. They are just a reference document. And reference documents do not…
Branding •
12 min
Brand Identity Design: A Guide For Brand Leaders & Marketing Teams
Brand identity design goes far beyond a logo and color palette. It is the system that keeps every piece of…
Brand Identity,Branding •
14 min
How to increase brand awareness through your social media strategy
Today, over half of the world (4.89 billion people) use social media. A pretty staggering number, right? What’s more, a…
Branding •
6 min
Brand building 101: An 8-step brand development strategy
Building a brand is easy to do. Building a strong, sucessful brand that stands the test of time, people, and competitors?…
Branding •
7 min
![Brand Templating: Setup, Benefits & Examples [2026 Guide]](https://www.marq.com/wp-content/uploads/2022/12/Brand-Templating-101_-Benefits-Examples-1024x536.webp)
Brand Templating: Setup, Benefits & Examples [2026 Guide]
Every hour your creative team spends on one-off content request is an hour they’re not moving a high-impact campaign forward.…
Branding •
13 min
Creative assets: Types, templates and management solutions
Creative assets give teams the building blocks they need to market their brand consistently. They include everything from logos, product…
Branding •
17 min
How to create an ebook
If you’re trying to figure out how to create an ebook without getting overwhelmed, you’ve come to the right place.…
Branding •
11 min
![Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]](https://www.marq.com/wp-content/uploads/2026/02/Rebranding-questionnaire-1024x575.webp)
Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]
Physics is to Albert Einstein as branding is to David Brier. A walking, talking brand himself, David Brier graced our…
Branding •
5 min
Elements of an effective brand promise
Here’s a promise: by the end of this article you’ll know exactly what a brand promise is and you’ll have…
Branding •
15 min
8 Examples of Great Brand Guidelines – And How They Can Inspire Your Own
The world’s most memorable brands didn’t build themselves overnight. What today’s juggernauts like Uber and Walmert did do, however, is…
Branding •
10 min
5 brand personality examples and what you can learn from them
Sometimes the best idea is the simplest one. That was certainly the case for the founder of J Dawgs, a…
Branding •
5 min
Branding essentials: Guide to creating a brand book
At the onset of building a business, branding might not seem like the first thing to conceptualize. Establishing the foundations…
Branding •
8 min
Guide to healthcare branding
As patients become more knowledgeable about their own health thanks to the internet and modern medicine, they’re also becoming more…
Branding •
8 min
How to Pick a Great Brand Name
So you finally made the decision to turn that brilliant idea into a legitimate business—congratulations! You’ve probably got a whole…
Branding •
10 min
How to build a strong brand image
A strong brand image is crucial to your success. If you’re asking yourself, “What is brand image?”, strap in. We’re…
Branding •
5 min
Guide to the caregiver brand archetype
Someone who cares. When it comes down to life essentials, that’s all us humans need besides food, water, and shelter.…
Branding •
8 min
Guide to the magician brand archetype
The main goal of your brand, as it is of any brand, is to make a profit and perhaps change…
Branding •
5 min
5 Best Canva Enterprise Alternatives & Competitors (2026 Ranked)
Canva Enterprise is widely popular with large teams. But many organizations struggle to design content with it at scale without…
Brand Management,Branding •
16 min
10 Brand Metrics To Evaluate Your Brand Marketing Strategy
What about these words makes them unique: Coca-Cola, Apple, McDonald’s, Gucci, and Ikea? There’s nothing particularly striking about the words…
Branding •
12 min
8 ways to build brand trust online
At one point in time, a recognizable brand was all that was needed for a business to thrive. But now,…
Branding •
7 min
7 branding mistakes your company should avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been…
Branding •
9 min
2026 Global Brand Management: 7 Frameworks to Scale Worldwide
global brand management
Brand Management,Brand Strategy •
22 min
How creative consistency across touchpoints improves brand perception
Think of some of the most iconic brands all time. What comes to mind? Nike? Apple? Disney? Most likely you…
Branding •
6 min
10 healthcare marketing ideas and strategies
Medical marketing can be challenging in an online environment of huge healthcare conglomerates, but there are some healthcare marketing strategies…
Branding •
8 min
How to write great thank you letters for donations
Fundraising is often the primary focus of a nonprofit organization, and for good reason. Donors empower your mission and enable…
Branding •
7 min
The 8 best free magazines online for brand marketers
Magazines have found new life on the web, where old brands have undergone a digital transformation to stay relevant and…
Branding •
5 min
5 situations that can damage your brand—and how to respond
Brand management is one of the most important parts of marketing. It can take a long time and a lot of…
Branding •
6 min
Local branding: 5 essential things to know
Building a local brand is tough. Even if your business is in an area with significant foot traffic, developing your…
Branding •
7 min
Branding colors: Selecting you color palette based on color psychology
Color is a big part of our world. The colors we surround ourselves with can impact our mood, change our…
Branding •
9 min
10 Essential KPIs for Creative Teams and How to Track Them
“Art for art’s sake” was once a popular motto in the art and literature worlds. Creators wanted to make beautiful…
Branding •
8 min
How to Build a Luxury Brand
According to Bain and Company, the luxury goods market is set to double in size from 2020 to 2030, reaching…
Branding •
5 min
Introducing Advanced Video (Powered by SundaySky)
Brand-controlled, personalized video creation is now part of the Marq experience. Marq has always been about giving teams the power…
Branding •
3 min
Brand Consistency: Why It’s Important & How to Achieve It in 2026
As companies take content creation beyond a centralized marketing team and scale it into regional offices, franchise networks, and global…
Branding •
11 min
5 Best Creative Automation Tools in 2026: Features, Pricing & Reviews
Once content creation extends beyond the core marketing team, brand control starts to crack. Every fix creates rework. Every approval…
Branding,Creative Operations •
15 min
7 Ways Marq 2.0 Helps Launch Localized Campaigns at Scale – Without Overloading Design Teams
Localization and personalization have become a standard expectation for marketing teams. Gone are the days when we could ship a…
Branding,Editor's Picks •
13 min
5 Ways Marq 2.0 Turns Sales Content Requests Into On-Brand Assets in Minutes
Your organization has more “creators” than ever – not just on the marketing team, but across the entire business. Sales…
Branding,Editor's Picks •
10 min
Marq 2.0: A new chapter for on-brand creation
Today, we’re introducing Marq 2.0, a new chapter in how teams govern and scale on-brand content creation. Content demand has scaled. Brand control hasn’t. If…
Branding,Editor's Picks •
7 min
Top DAM Integrations Every Enterprise Should Use with a Templating Solution Like Marq
Explore the top DAM integrations that scale with Marq’s templating engine. Compare features, workflows, and best practices for enterprise content…
Branding •
14 min
Group Therapy E5- The power of your brand story
In this episode of Group Therapy, Katie Krongard, Associate Creative Director at Marq, sits down with Brett Barlow, CEO of…
Branding,Group Therapy •
1 min
Group Therapy E4-Trends in Video Marketing
In this episode of Group Therapy, hosted by Marq, Chris Knudsen, former CMO at Purple, and Cole Parker, Senior Product…
Branding,Group Therapy •
1 min
How Does Collaboration Expand the Creative Process? 4 Tips on Practicing Creative Collaboration
Have you heard of the ‘lone genius’ myth? It’s the idea that the world’s greatest creatives – think Michelangelo, Einstein,…
Branding,Content •
7 min
Group Therapy E3- How to keep your brand relevant when your business is constantly changing
In this chat with Adam Gunn, SVP of Brand at Pluralsight, and Cole Parker, Senior Product Marketing Manager at Marq,…
Branding,Group Therapy •
1 min
8 Software Training Tips for Introducing New Software to Your Team
It can be intimidating for a team leader to introduce new software to their team. You may understand the benefits,…
Branding •
6 min
5 Tips for Mapping Your Creative Process
Creativity is a necessary component of any successful branding effort, but it is too often regarded as an elusive and…
Branding,Design •
6 min
6 Creative Processes You Can Template to Save Time
As a creative marketing professional, you know how complicated and time-consuming creating and managing dozens of pieces of marketing content…
Branding •
6 min
Unlocking Seamless Collaborations with Brand Guidelines
Collaboration is key for marketers and creative professionals. Whether it’s your internal team, contractors, or outside influencers you’re engaging with,…
Branding •
6 min
How to Build a Brand Style Guide + 7 Examples of What to Include | Marq
When you’re taking the first steps to build your brand, it can feel like a whole world of possibilities is…
Branding •
9 min
What is a Brand Template?
The landscape for marketing and brands is constantly evolving, with market shifts that require your teams to operate with agility.…
Branding •
6 min
Why a Brand Enablement Strategy is Crucial to Your Brand Strategy | Marq
We’ve been kicking around the term “brand enablement,” and the lightning-bolt level of excitement we have about it is unmatched.…
Branding •
10 min
What is branding, and why is branding important?
If you Google “brand definition” you’ll find forty-three different attempts on just the first page of search results alone. There…
Branding •
8 min
How does your product packaging tell your brand story?
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue…
Branding •
5 min
The minimalist guide to brand identity
Like many things worth learning about these days, brand identity is a topic that sometimes gets so misconstrued and complex…
Branding •
7 min
7 tips to coordinate local & national franchise marketing
As a franchisor or franchisee, you understand how important marketing is for your business. However, with marketing happening on both…
Branding •
6 min
Business slogans 101: How to create a business slogan
With the right slogan, you can make people giggle at a pun, ponder the mysteries of the universe, or even…
Branding •
6 min
How Airbnb and Apple build their brands with storytelling marketing
We love stories. We use them to understand our world, to make connections with others, and to find meaning in…
Branding •
9 min
What is corporate branding, and are you ignoring it?
Put simply, the difference between corporate branding and product branding is that corporate branding represents an entire company and its complete portfolio…
Branding •
5 min
Why you should use mobile to build brand loyalty
First it was smartphones, quickly followed by tablets and now smartwatches. The move towards mobile devices is quickening, and marketers…
Branding •
5 min
5 office design tips to make your brand stand out
Branding your office can have a positive impact both on employees and on clients who visit, so it is well…
Branding •
3 min
How brand positioning improves your page titles
I’ve been writing page titles incorrectly my entire career. Google has provided best practices for constructing page titles, including: These are…
Branding •
4 min
Planning your business launch: The power of anticipation as a startup
Whether you’re a recently funded startup or a business that has been operating for years, building brand awareness will always…
Branding •
5 min
Top 4 ways to increase brand awareness with Facebook
When used correctly, Facebook advertising can be an incredibly effective tool to boost sales. But before you can expect people…
Branding •
4 min
Tech company branding: Tips from marketing & design experts
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. To break through the noise,…
Branding •
11 min
Why do local small businesses need graphic design?
Some businesses naturally lend themselves to sharp design. Walk down any street in a hip neighborhood and you’ll see fashion…
Branding •
5 min
Is your brand outdated? When to complete a brand refresh
Sometimes, change is a good thing. A fresh lick of paint can revive a dull living room, a new haircut…
Branding •
7 min
How to boost your brand identity with influencer marketing
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Your brand identity is the…
Branding •
4 min
Standing out in the busy world of wellness brands
In a stressful world, it’s no wonder that people are drawn to the idea of “wellness.” According to The Global…
Branding •
7 min
How to maintain brand consistency in a sales organization
For brands, few objectives matter more than creating an impactful, positive impression. Because, if you can make a favorable first…
Branding •
5 min
How to maintain brand consistency in your real estate business
In real estate, it matters a lot what people think about your agency. We can all agree that, as businesses, we crave…
Branding •
5 min
7 brand consistency mistakes that large companies make
Perception determines reality with branding. The impression you make with customers and potential customers ultimately influences the overall strength of…
Branding •
5 min
How voice search will impact brand voice
Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…
Branding •
7 min
How to ensure brand compliance
Protecting your brand—not only how it looks but also how it’s perceived—is essential. Your brand is everything that makes up…
Branding •
5 min
A complete guide to building brand awareness
Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels,…
Branding •
9 min
How to build your e-commerce brand
In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median…
Branding •
8 min
How chatbots benefit brands
When we consider brand-customer relationships and interactions, many of us instantly think of viral examples of “brands behaving badly”—like a…
Branding •
5 min
How to maintain brand consistency as your business grows
Every business owners’ hope is that their business will grow. Whether it’s a small, medium or large business, there’s always…
Branding •
6 min
Branding? Follow this template for creating a brand platform
When you’re fine-tuning your brand, it’s important for everyone in your company to be on-board. Let’s face it: Keeping your…
Branding •
5 min
The complete guide to digital brand management
Do you want to learn how you can make your company stand out from the crowd? Or how to position…
Branding •
13 min
How to create a voice for your brand
It’s something you’ve been told to do for years, as far back as your high school English classes: Define your…
Branding •
7 min
A guide for building your brand with packaging design
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue…
Branding •
7 min
How to build a brand around sustainability
Why talk about sustainability? You’re probably fed up with the terms “millennial” and “Generation Y,” but they’re still helpful when…
Branding •
9 min
Using emotional branding to reach the distracted consumer
In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can…
Branding •
8 min
9 ways to make people fall in love with your brand
To get people interested in your brand and have them become loyal customers, it’s no longer enough to simply produce…
Branding •
6 min
Branding essentials: Welcome email best practices
If you’re among those who think email marketing is too old-school to be effective these days, you’ve got the wrong…
Branding •
6 min
The brand manager’s guide to brand extension
Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the…
Branding •
5 min
How to write a brand positioning statement
Making sure every touchpoint — from content to sales — remains on-brand is essential. But when you have seemingly limitless…
Branding •
7 min
The best cold-calling script to beat your sales team’s quota
What’s the best way for businesses to generate leads even with an empty pipeline? You guessed it: cold calls. That said,…
Branding •
10 min
University branding: How to build a brand that drives enrollment
Not too long ago, universities didn’t have much need for a strong brand. But as the market for funding, recognition,…
Branding •
5 min
Nonprofit marketing: Strategies to grow your organization’s impact
When it comes to marketing, every team has its challenges. Amongst non-profit organizations, however, those challenges can be vast. Bound…
Branding •
9 min
How to level-up your customer experience in banking
Financial institutions face their fair share of challenges when it comes to growing and retaining a happy, loyal customer base.…
Branding •
8 min
How to build your non-profit brand
As a non-profit organization, your brand isn’t just a logo or text. It’s a symbol and a feeling — one…
Branding •
6 min
Advertising tips for growing your brand
Advertising is more than just a brand function—it’s a valuable skill. Not all people have the talent, timing and savvy…
Branding •
13 min
Brand storytelling examples: Lessons from brands large and small
We love a good yarn — and it turns out, consumers do too. The popularity of brands telling their stories…
Branding •
11 min
How to get your rebranding strategy right
When you think about Coca-Cola, what pops into your head — is it the taste? The fizziness? The dark caramel…
Branding •
15 min
Words of wisdom from some of the best storytellers we know
The best storytellers know that a good story is more than telling romanticized tales about a life lived. Good storytelling…
Branding •
10 min
How to write a marketing brief
A marketing brief is the blueprint that keeps your team aligned from the start of any marketing campaign, big or…
Branding •
5 min
How to tell a brand story that drives emotional connection
Storytelling has the incredible ability to connect people on a deep, emotional level. It brings us together as we feel…
Branding •
6 min
The best storytelling podcasts
Telling the right story for your brand can connect you with customers and help your brand grow. But good storytelling,…
Branding •
5 min
How to build a great employee experience
You’ve probably heard of the term “employee engagement” by now, but have you heard of employee experience? As more and…
Branding •
7 min
How to successfully use storytelling in business
We tell stories every day. Whether it’s a quick ditty to a friend or a long anecdote to your grandchildren,…
Branding •
8 min
19 types of marketing collateral and how to use them
With most marketing conducted online, it shouldn’t surprise you the amount of content — also known as marketing collateral —…
Branding •
7 min
Real estate recruiting: How to better attract and retain agents
No matter the circumstances, real estate brokerages should never stop or press pause on recruiting real estate agents. You simply…
Branding •
6 min
Real estate branding: a comprehensive guide
Advancements in technology and the power of the internet have leveled the playing field for most, so the need for…
Branding •
17 min
Guide to relationship marketing
Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most…
Branding •
9 min
Breaking down the college enrollment decline
If you’re in higher education, you’ve probably noticed things are getting tough out there for community colleges, public universities and…
Branding •
6 min
The future of higher education
While the world faces unprecedented challenges and rapidly evolving technology, the future of higher education, in particular, appears to be…
Branding •
8 min
Developing a seamless nonprofit communications strategy
An effective communications strategy is crucial for any business, but it’s especially important for nonprofit organizations. There are a lot…
Branding •
4 min
Generation Z college students have arrived. Here’s how colleges can adapt
Once upon a time, conversations about education revolved around the needs of millennials, but Generation Z college students have arrived…
Branding •
6 min
How to create a nonprofit social media policy
Increasingly, social media platforms have become online communities that are central to the way users connect, spend, and socialize. Pew Research’s…
Branding •
4 min
7 tips for running social media at a nonprofit
Have your organization’s social media platforms gone radio silent since the intern left? Welcome to the world of social media…
Branding •
7 min
March Madness 2022: Branding edition
Which Sweet 16 team has the most well-known brand? That’s the question we’ve set out to answer. As branding fanatics,…
Branding •
3 min
Sales operations: Your guide to success
Sales operations play a vital role in the efficiency and effectiveness of modern sales teams. More organizations are increasingly realizing…
Branding •
8 min
How to influence your organization with an effective collaboration strategy
How many times have you fallen victim to broken tools and processes simply because that is just the way it…
Branding,Editor's Picks •
17 min
How to make a resume employers will notice
Times sure have changed since you created your very first resume in a high school English class—and hopefully, you have…
Branding •
13 min