Sales Collateral: Everything you need to know
Hey there, sales rockstars! Let’s achieve greatness together in the world of sales and marketing management! Let’s chat about something…
Content
Your branded content is at the very center of everything you do. We talk about it a lot. Here you can learn how to level-up your content both in strategy and execution.
Branding,Content •
7 min
How Does Collaboration Expand the Creative Process? 4 Tips on Practicing Creative Collaboration
Have you heard of the ‘lone genius’ myth? It’s the idea that the world’s greatest creatives – think Michelangelo, Einstein,…
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8 min
Define Roles and Responsibilities to Empower Your Content Team
Content creators are expected to produce large volumes of high-quality, effective, and informative content. A typical content strategy might call…
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9 min
Sales and marketing alignment — the why, what, and how
Company growth is a lot like playing a game of telephone. The larger your group, the more convoluted and tangled…
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5 min
30 branding stats and facts
A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the…
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6 min
8 best team collaboration tools for your marketing team
The modern workplace has changed vastly compared to just a decade ago. It’s now possible to do business with companies…
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5 min
How to make a newsletter in 9 steps
Ever wondered how to improve your school or company newsletter? Follow these steps to take your mailing from “Meh” to…
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6 min
4 tips on business card etiquette
Business cards originated in China in the fifteenth century. Back then, they were known as “meishi.” Today they are perhaps…
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17 min
10 best social media campaigns you haven’t tried yet
Social media can be a hard nut to crack. You’re competing in a crowded space right alongside the biggest brands.…
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5 min
How to write a newsletter in less than an hour
When I was first hired at Lucidpress, I was asked to handle nearly all of our content writing, including the…
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6 min
13 last-minute group Halloween costume ideas for work
So. It’s almost October 31st, and you don’t have a Halloween costume idea yet. The situation is even more dire…
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7 min
9 red flags when working with a small business marketing agency
The small business marketing industry: Let the buyer beware! As a small business marketing consultant who’s consulted for almost a…
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5 min
5 small business Saturday ideas
Small Business Saturday will be here before you know it, so we’ve put together a 5-step marketing guide that will help your…
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5 min
5 ways to monetize your online magazine
Have you written off magazines because they remind you of the doctor’s office? Take another look. Digital publishing has opened…
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11 min
Why you should invest in long-form content now (5 examples)
Perhaps the term “long-form content” has made its way into the Promotions tab of your inbox a few times recently.…
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9 min
9 tips to master your morning routine
How can you make the most out of your day? Why not start at the beginning? Specifically, the beginning of…
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6 min
Flyering 101: How to nail flyer distribution
You’ve got a great idea for a flyer: a new business service, a store’s grand opening, an upcoming concert, open…
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4 min
Why print will never die: Print vs. digital collateral
In today’s digitized, inter-connected world, it’s all too easy to send a text or an email to someone and forget…
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9 min
The 10 best B2B social media campaigns you haven’t tried yet
By now, we’ve all heard how social media can support a brand and make it easier to connect with customers. But not…
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8 min
How to develop social media guidelines
Many new businesses underestimate the amount of time and effort that goes into creating a social media presence that counts,…
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5 min
What is distributed marketing management?
Here’s a startling fact for you: marketing has changed. (Gasp!) I know. It’s a frightfully unsurprising tidbit of information. But…
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5 min
How to improve your team’s productivity
Productivity is not easily achieved—and when you do achieve it, it becomes even harder to maintain. As a team leader,…
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5 min
How to drive traffic with social media
You don’t need rocket science to see how social media has changed the dynamics of business. It’s almost impossible for…
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6 min
7 serious social media mistakes that brands still make
Social media marketing has immense potential for helping you attract brand awareness, website traffic, and even new customers. Even so,…
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5 min
32 stats & facts that prove infographics aren’t dead
From Facebook posts by old friends asking you to try products that “really work,” to those email subscriptions you’re sure…
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4 min
The top reasons brands fail on Instagram
Instagram is the second-most popular social media platform, following Facebook. Currently, this photo-sharing platform has more than 700 million users…
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3 min
Benefits of newsletter marketing
A well-constructed digital marketing campaign can offer limitless possibilities for businesses who are open to implementing new, proactive strategies to…
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5 min
5 myths that devalue your content marketing strategy
A good content marketing strategy should explain why a company is making the marketing decisions that it is. Anyone reading…
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4 min
7 guidelines for managing client expectations
Managing a client’s expectations is not an easy task, especially if you are a designer. As much as you want…
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5 min
5 ways sleep can boost your productivity at work
When you’re tired, it affects everything you do. You can’t concentrate, you can’t focus, you have trouble listening and retaining…
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5 min
Don’t be busy, be productive: 7 ways to use time more wisely
Many of us are familiar with the maxim “Don’t mistake activity for productivity.” It refers to people who juggle multiple…
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6 min
7 AI tools that boost your productivity
Anyone working in today’s busy world knows just how valuable time can be. Without the right resources and goals, you’ll…
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5 min
How to use storytelling to raise conversion rates
A friend of mine says she could not help but be swayed by what people were saying about the importance…
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4 min
7 do’s and don’ts for your email signature
Did you know that, every day, nearly 145 billion emails are exchanged? And what’s more mind-blowing is that 84% of…
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8 min
4 ways to protect your brand from intellectual property theft
Theft is a major concern for every business, as losing property almost always results in a loss of profit. For…
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5 min
10 productivity tips for a long commute to work
On average, people who live near big cities spend nearly two hours each day commuting to work and back. This…
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5 min
9 reasons to make ebooks part of your content marketing strategy
It’s been more than 10 years since eBooks became a bread-and-butter strategy for generating leads. So why isn’t every business…
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8 min
Flyering 101: How to design a flyer that won’t get thrown out
When done well, flyers can be an incredibly effective (and inexpensive) way to promote your business, no matter your size.…
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4 min
How to use content to super-charge your brand visibility
New to content marketing? Start off on the right foot with Lucidpress. Want to super-charge your brand visibility? The best…
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6 min
15 time-tested trigger words that boost sales
For savvy salespeople, it’s important to know how to craft convincing language. Words are powerful tools. They can evoke strong…
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5 min
5 content tactics to ignite brand engagement with millennials
Many marketers want to step into millennials’ shoes, find out their preferences & dislikes, and speak to them in the…
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5 min
5 social media hacks to accelerate brand engagement
Engaging followers on social media to boost your brand’s popularity is a fine art. Undoubtedly, your audience is spending a…
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4 min
Team building games to play at work
Gaming is a big part of Lucidpress’s product & engineering culture. Strategic, long-term planning… tactical attacks and counter-attacks… working together…
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5 min
10 digital trends that are transforming marketing in 2018
2017 was the year of digital marketing. Brands of every size depended on digital to raise awareness and win over…
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7 min
The subtle art of using emotion in your visual content
How many advertisements do you remember fondly? Probably not that many, considering we’re bombarded with content on a daily basis.…
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10 min
Direct mail marketing: Does it still work?
Here’s the thing: the in-person experience isn’t dead. And furthermore, direct mail marketing isn’t dead. It’s an audacious statement for…
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6 min
8 killer email marketing tools for e-commerce
Email marketing is a huge sales driver for e-commerce companies. Social media is also a great tool, but those sites…
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6 min
10 creative direct mail marketing ideas
When you run your own business, you’re responsible for a lot. Aside from keeping the business running smoothly, you’re responsible…
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6 min
Direct mail stats: Response rate, open rate, ROI
Direct marketing can be extremely effective for businesses focused on serving specific geographic areas. By sending letters, flyers, and other marketing materials…
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9 min
Generating leads with content marketing: 4 things most brands get wrong
Okay, so you’ve recently made the conscious decision to focus more of your energy on creating content with the hope…
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6 min
How senses influence brand experience
Are you emotionally connected to a particular brand? Maybe it’s the design of its packaging. Maybe it’s the colors they…
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5 min
5 best practices of highly effective direct mail marketing strategies
Direct mail is not dead or in a cryogenic freeze. It has not joined the video cassette or the typewriter…
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12 min
How to create stellar real estate listing videos
When shopping for a new home, real estate buyers want to know what it’s really like to stroll through the…
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6 min
11 best direct mail pieces to inspire your next campaign
It’s getting harder to put your marketing messages in front of consumers. Increased digital competition, changing algorithms, and a crowded…
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4 min
Not everything is online: Advantages of print media & advertising
The rapid rise of digital media—and the simultaneous decline of print media—has been glaringly obvious. Given the clear success of…
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8 min
Should you hire a real estate marketing agency? (Bonus company comparison)
Finding the right real estate marketing agency is often compared to finding the perfect date. If you discover that an…
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10 min
Guide to real estate marketing automation
If your real estate business is growing, it’s only a matter of time before you’ll need to reevaluate your marketing…
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5 min
How to use social media in higher education
Higher ed is getting social. With such a large audience, from students, prospective students and faculty to alumni and sports…
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7 min
How to use memes for social media marketing
Memes are one of the most popular forms of expression online, and for good reason. First of all, they go…
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6 min
5 steps to build out your real estate mobile & text message marketing strategy
Marketing is getting tougher and tougher—there’s no doubting that. With 41% of brands planning to significantly increase their marketing budgets this year,…
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9 min
Real estate: How to follow up your direct mail campaigns
Have you spent thousands of dollars on direct mail campaigns with no luck? You shouldn’t chalk it up to failure…
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12 min
19 email marketing best practices for a higher response rate
According to Email Marketing Industry Census 2018 by Econsultancy and Adestra, 74% of client-side marketers rate email as an effective marketing channel based on…
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6 min
How to use content marketing in real estate
You’ve built a great website and have an impressive email database, and you’ve even built a decent following for your…
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9 min
How to handle inbound real estate leads
When you send out direct mail to prospects in real estate, it’s inevitable that you’re going to get calls from…
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6 min
5 influencer marketing strategies every real estate brand should know
Like every other industry, real estate has experienced rapid change due to new technologies. Perhaps the area that’s felt the…
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9 min
Guide to an effective real estate listing marketing plan
One of the biggest challenges realtors face in today’s market is the planning and implementation of an effective real estate…
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7 min
6 productivity tips for new brands
The early stages of a brand’s lifespan are crucial because it’s during that time when it’s usually easiest to set…
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10 min
How to start a magazine online in 15 steps
In some ways, starting a magazine today is easier than ever. But in others, it can be more difficult. All…
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7 min
How to create and promote a lead magnet
Marketers are getting inventive with their opt-in freebies, offering software, interactive quizzes, and entire video trainings in a bid to…
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8 min
A guide to real estate email marketing (free templates)
When you’re selling properties with a hefty price tag, attracting new customers isn’t the easiest thing in the world—especially since…
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7 min
Ephemeral content: How to use FOMO in your brand marketing
Before the rise of social media platforms, marketers relied on evergreen content. Evergreen content is content that’s always interesting, valuable…
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6 min
12 real estate softwares for your brokerage
Do you struggle to manage your real estate brokerage? I don’t blame you—your list of tasks can feel overwhelming. With…
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4 min
4 best franchise management softwares to boost your brand
Building out a successful brand doesn’t hinge on offering a great product or service alone. You also need smooth, efficient…
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6 min
What goes in a franchise disclosure document?
Turning your business into a franchise is an exciting process for you and future franchisees. An essential part of creating…
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15 min
Essential elements of a franchise marketing strategy
Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the…
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6 min
Franchise development—what you need to know
It’s a big move, taking that first step to franchise the business you’ve built from the ground up. Now that…
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5 min
Creating a business plan for your franchise
If it seems like new Starbucks locations are popping up faster than weeds in your backyard, there’s a sound reason…
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6 min
How to improve higher ed student retention rates
One major challenge many four-year colleges and universities face today is student retention. A substantial number of students are starting…
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8 min
10 actionable ideas to generate real estate leads online
Since 2008, real estate has gone up by an incredible 11.4% and created a fantastic opportunity for real estate agents to sell…
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6 min
6 intelligent marketing trends for 2019
Over the last decade, marketing has undergone a variety of changes. The purchase funnel is more complex than ever before,…
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10 min
Essential client onboarding checklist for agencies
You’ve answered a request for proposal (RFP), attended a couple of pitches, and now you’ve landed that new client you…
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7 min
How to write a brochure for your business
Despite the prominence of digital marketing, print collateral still has an important role to play in a balanced marketing strategy.…
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7 min
Best proposal software to help you better automate and manage proposal generation
The more appealing a proposal is, the more likely you’ll be to win the job. Seems simple enough, doesn’t it?…
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7 min
The top 30 social media automation tools
Social media has changed a lot over the last decade—and the way marketers manage social media channels has changed, too.…
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6 min
How to create a successful college recruitment strategy
Open source learning. A global economy. Shifting demographics. These are just a few realities impacting your college recruitment strategy. According…
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8 min
Why should you use direct mail as a marketing tool?
Last week I received a letter in my mailbox for the first time in a long time. It’s been ages…
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6 min
4 types of interactive content to boost your content marketing
Interactive marketing is a customer-oriented approach to marketing that engages the user and requires their participation. The most popular forms…
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5 min
How RFP software helps you streamline RFP responses
Every sales manager knows how difficult responding to an RFP can be. From wrangling subject matter experts to formatting your…
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9 min
The 160 best sales tools & software
There’s a good reason optimizing productivity is the holy grail of the sales world right now. You just know you…
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6 min
Your Guide to Omnichannel Marketing
When it comes to reaching your customers, one channel simply doesn’t cut it anymore. Consumers are researching brands through search,…
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9 min
7 types of sales collateral that convert
You already know that sales collateral can help your sales reps close leads much faster. They speed up the sales…
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8 min
The ultimate guide to a winning sales playbook
When you’re managing a busy sales team, you might fall into the trap of “anything goes.” It doesn’t really matter how your…
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6 min
How gift cards impact brand equity
What’s the one gift everyone likes to receive? It’s cash. Seriously, have you ever seen a person trying to return a…
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8 min
11 benefits of marketing on Twitter for your business
Twitter began in 2006 as an online message board that was updated via text message. Since then, it’s grown into…
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7 min
A guide to start your real estate business
Starting a real estate business is an exciting step in any real estate agent’s career. However rewarding running your own real…
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8 min
How to use B2C buyer personas to dramatically improve conversion rates
Have you ever worried that your brand messaging is a bit… generic? Does your copy sound flat and uninteresting? Do customers feel…
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7 min
6 simple steps to increase conversion rate for your sales funnel
When prospects enter your sales funnel, the goal is to get them to the bottom, where they turn into loyal…
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7 min
What is marketing asset management?
Brand management isn’t for the fainthearted. Even companies with well-documented brand-building strategies struggle to keep up with an ever-evolving list of marketing…
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5 min
What is a digital asset?
Our world has become a digital one. You see its digital fingerprints in virtually every aspect of 21st-century life. We…
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7 min
The best sales training programs for every level of experience
Looking to build a world-class sales team that repeatedly closes high-value leads? Whether you’re recruiting new sales reps or helping…
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12 min
What is sales enablement, and why it matters
If you’re anything like me, when you see a new business or marketing vocabulary word, you skim over it and…
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7 min
Image management software: What it is & why it matters
Folder structures. Files by the thousands. Cloud sharing that goes awry when trying to search for something. “Where can I…
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10 min
What is media asset management?
Do you remember the dark days before cloud storage and internet searches? I know I do. Today, if you have…
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6 min
What is a digital asset manager?
As secure technology becomes more important in many businesses & organizations, there is a growing need for new positions &…
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7 min
How to write a creative brief with examples (free templates)
Creative briefs are a lot like lighthouses: they provide essential guidance and direction for creatives working on large and small…
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6 min
4 professional voicemail greeting tips to impress your prospects
Ideally, your sales performance should be touchpoint-agnostic. Ultimately, it shouldn’t matter where in the funnel a customer is or what…
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7 min
10 cold-calling tips & techniques for your sales team
Cold-calling prospective customers is only as effective as you make it. Meaning — you and your sales reps have to…
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7 min
4 critical KPIs for an effective sales team
When you’re a sales manager, you need to keep your finger on the pulse with consistent updates on your team’s…
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10 min
The sales leader’s guide to sales pipeline management
As a sales leader, pipeline management is one of the most challenging aspects of your job. In the past, communication…
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7 min
7 best tools for project management
Whether you’re new to project management entirely or you’re an experienced project manager with a whole range of projects under…
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6 min
How to respond to a request for proposal (RFP) [with examples]
Responding to a request for proposal (RFP) is a bit like playing the lottery. Winning could transform your business… but…
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6 min
How to leave an effective sales voicemail
It’s estimated that 97% of all business calls go to voicemail. With such a low answer rate, should you even bother with…
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9 min
Your go-to guide to account-based selling
Sales (of all kinds) should form the bottom line of your business. After all, sales are your prime profit focus.…
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9 min
Best account-based marketing (ABM) software and tools
Account-based marketing — also known as ABM — involves tailoring your marketing approach to a market of one. So, rather…
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8 min
What is sales acceleration and the best tools to use
Today’s sales cycle is complicated regardless of the product or industry. And as a result, it’s increasingly more challenging for sales…
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10 min
Sales automation: tools and how-to
If you’re interested in learning more about sales automation and how it can help your sales team, you’re in the…
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8 min
The sales management guide
All businesses need salespeople working for them who understand how to sell. But successful companies aren’t solely built on the…
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11 min
CMO guide to customer experience
CMO’s are in a unique position to own, understand, and implement customer experience not just as a marketing function but as a…
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8 min
Stats that prove the value of customer experience
The customer experience (CX) is a critical part of your overall business strategy. Creating a memorable customer experience trickles down and impacts…
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7 min
How to create a great digital customer experience
The digital customer experience is the quality and sum of all digital interactions a consumer encounters with a company. This…
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9 min
9 ways to improve the customer experience
Customer experience — the summation of every interaction a customer has with your brand — is critical. A great customer experience translates…
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6 min
How to improve patient experience
Few things are more stressful than trying to navigate the healthcare system, and if patients have a bad experience on…
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7 min
How to measure customer experience
With so much competition for a customer’s attention and loyalty, creating a positive customer experience has become a top priority for brands…
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21 min
A curation of every Coronavirus resource
As Coronavirus has spread, the number of people and businesses willing to step up and help has been impressive. Yet,…
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8 min
7 great customer experience examples
Why the customer experience matters Existing in today’s business world requires much more than simply producing a product or service…
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7 min
Free business continuity plan template
Author’s note: At the end of the day, we want this blog post to offer a little bit of reprieve. And,…
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6 min
How to host a webinar
Webinars don’t have to be a slide presentation snoozefest. In fact, they’re a great option for creating cost-effective content and…
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5 min
How to improve hospital communication
In the healthcare industry, direct and immediate communication between patients and hospital staff is essential. The health of patients can…
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8 min
How to create a webinar email sequence + templates
You can’t really have a webinar without an audience. And in order to get an audience, you need to employ proper marketing…
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6 min
How to build a successful B2B CX program
Every business worries about customer experience, but B2B businesses face a much harder challenge than B2C companies when it comes…
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10 min
Higher education marketing: Crucial strategies & trends
According to the results of a survey conducted by the Chronicle of Higher Education, 55% of private colleges and 44% of public colleges didn’t meet…
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5 min
How to create a channel partner enablement plan
Channel partners are a critical source of revenue for tech companies — but if businesses took a hard look at…
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7 min
Mortgage marketing ideas for the new normal
The long tentacles of coronavirus have touched every aspect of our lives, and especially so for the mortgage industry. It’s…
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7 min
Strategies to improve speed to market
IWant It Now GIF from Iwantit GIFshttps://tenor.com/embed.js Welcome to a gluttonous world of instant gratification, one-day shipping, streaming on demand and fast…
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7 min
Marketing effectiveness: How to measure marketing performance
Measuring marketing effectiveness and performance are the keys to your brand’s success. As tempting as it might be to chalk…
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13 min
7 1/2 social media tips for real estate you can’t afford to overlook
Social media can help real estate agents find a wide audience, in the right area and at the right time. In…
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6 min
Guide to content personalization
Not too long ago, frozen yogurt shops were popping up all over the place. You could create a delectable dessert…
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8 min
How to create a market penetration strategy
Most companies strive for market penetration as soon as they enter a new market to launch a new product. The…
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11 min
Real estate video marketing: The ultimate content marketing tool
If a single picture is worth a thousand words, then a video is worth an entire book. Buying or selling…
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8 min
Content marketing: The key to financial services marketing success
Content marketing within the financial services industry has been lagging for years now. Because of this, financial service firms need…
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8 min
10 stats about employee engagement
In its simplest terms, employee engagement is the emotional commitment an employee has to the organization and its goals. Unlike…
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7 min
What to post on Instagram: 6 Instagram post ideas to boost sales
If Instagram feels unavoidable these days, it’s because it is. The social media giant has over 1 billion monthly users and 90%…
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18 min
How to create a successful social media marketing strategy
Social media typically ranks among the top three sources of website referrals for most brands. And it’s affordable. Regardless of…
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18 min
How to successfully build and manage a creative team
Preface: Welcome to the race—Quantity & quality of content We work in a race. A design race. At the root of that…
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5 min
Welcome to Inspiration Station — Quotes about marketing
Summoning creative inspiration can be a little like eating peanut butter on saltines while you’ve got cottonmouth. In other words:…
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5 min
How to build an effective in-house agency
The lure of the hip advertising agency is becoming outdated as more creatives move in house to meet the demands…
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8 min
7 major trends for technology marketers
Top performers in the tech aren’t just taking content marketing more seriously, they’re being more creative with its uses. We’re…
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8 min
7 strategies for tech marketing
Many of the current tactics used by tech marketers are falling short of leading to sales. But here’s the thing,…
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7 min
Guest Post Hot Take: Does your content creation process really need to be data-driven?
Data-driven decision making has gained increasing importance in marketing over the past few years due to the high availability of…
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9 min
What is an infographic? A comprehensive guide
Visual communication and storytelling are critical for any business in this day and age of social media and short attention…
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12 min
11 examples of great marketing initiatives
Recipes are relatively easy to follow. They’re designed to be replicated and, to some degree, guarantee an element of success.…
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5 min
A comprehensive guide to creative operations
Does your creative team struggle to make deadlines? Are they working way too many hours, or are they constantly stretched…
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6 min
Guide to content operations
As a marketing manager, you’ve got a content vision, and you’ve got a content strategy — and you know what…
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6 min
9 social media trends to try
Life comes at you fast, and social media trends are no exception. Time spent online has ballooned in the last year,…
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5 min
How to promote your YouTube channel
Each month, over two billion users log in to their YouTube accounts. Needless to say, the site sees a pretty…
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9 min
30 great infographic examples
We live in a visual world. Whether it’s through social media, popup ads or posters at the bus stop, we…
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8 min
How to use Instagram for business
Instagram is one of the fastest-growing social media platforms, with over one billion monthly users spending up to an hour a…
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8 min
20 Instagram story ideas
When Instagram rolled out Stories in 2016, it became a social media sensation. Since then, the use of Instagram stories…
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7 min
How to create a successful YouTube channel
You might still think of YouTube as a place to watch cute cat videos, but in only 15 years, YouTube…
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8 min
Twitter marketing guide
With 330 million active users monthly, Twitter can be a goldmine for business marketing. Celebrities, journalists and politicians flock to this powerful…
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9 min
7 impressive content marketing examples
Real talk: Trying to find a strong content marketing example is like looking for a needle in a haystack, mostly…
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14 min
How to develop a content strategy
If you’re working in marketing, you need a content strategy plan. Full stop. Having a content strategy plan in place…
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6 min
How to build an exceptional content team (with sales)
Your sales team wants to be off to the races. They want to close deals, make it rain and do…
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8 min
Drive pipeline with a better sales portal
You’ve invested in creating effective content, but is it reaching the people in your organization who need it the most?…
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7 min
7 ways to boost sales effectiveness
Securing more sales may seem like the obvious way to increase sales revenue. However, as the old adage insists, more…
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10 min
Ultimate guide to nonprofit fundraising
Nonprofit fundraising is the heart of every successful charitable organization. And it’s not just because fundraising is the primary income…
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4 min
20 content marketing statistics that will make you think
You can’t go anywhere today without being hit with content marketing — and we’re interested in how effective all that…
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7 min
How to create engaging sales enablement content
Qualifying a lead is a multi-step process, and on average, it takes a minimum of six to eight touches. During…
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4 min
Patient engagement tips and strategies
Patient engagement is touted in both healthcare marketing plans and clinical settings as a strategy to produce better health outcomes…
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5 min
Guide to customer enablement
Customer enablement sounds like a complicated marketing term, but it boils down to educating and empowering your customers with the…
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3 min
What is a pamphlet?
A pamphlet is a small, unbound booklet focused on a single subject, often educational in nature. Pamphlets vs. brochures While they…
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6 min
6 volunteer engagement strategies and ideas
Volunteers are the lifeblood of nonprofits. Their involvement can make or break your organization’s ability to make meaningful progress towards…
Content •
6 min
Healthcare social media marketing strategies that work
While other industries raced to embrace social media platforms to connect with customers and create loyal brand followings, healthcare social…