Sales Collateral: Everything you need to know
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Content
Your branded content is at the very center of everything you do. We talk about it a lot. Here you can learn how to level-up your content both in strategy and execution.
Branding,Content •
7 min
How Does Collaboration Expand the Creative Process? 4 Tips on Practicing Creative Collaboration
Have you heard of the ‘lone genius’ myth? It’s the idea that the world’s greatest creatives – think Michelangelo, Einstein,…
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8 min
Define Roles and Responsibilities to Empower Your Content Team
Content creators are expected to produce large volumes of high-quality, effective, and informative content. A typical content strategy might call…
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9 min
Sales and marketing alignment — the why, what, and how
Company growth is a lot like playing a game of telephone. The larger your group, the more convoluted and tangled…
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5 min
30 branding stats and facts
A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the…
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6 min
8 best team collaboration tools for your marketing team
The modern workplace has changed vastly compared to just a decade ago. It’s now possible to do business with companies…
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5 min
How to make a newsletter in 9 steps
Ever wondered how to improve your school or company newsletter? Follow these steps to take your mailing from “Meh” to…
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6 min
4 tips on business card etiquette
Business cards originated in China in the fifteenth century. Back then, they were known as “meishi.” Today they are perhaps…
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17 min
10 best social media campaigns you haven’t tried yet
Social media can be a hard nut to crack. You’re competing in a crowded space right alongside the biggest brands.…
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5 min
How to write a newsletter in less than an hour
When I was first hired at Lucidpress, I was asked to handle nearly all of our content writing, including the…
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6 min
13 last-minute group Halloween costume ideas for work
So. It’s almost October 31st, and you don’t have a Halloween costume idea yet. The situation is even more dire…
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7 min
9 red flags when working with a small business marketing agency
The small business marketing industry: Let the buyer beware! As a small business marketing consultant who’s consulted for almost a…
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5 min
5 small business Saturday ideas
Small Business Saturday will be here before you know it, so we’ve put together a 5-step marketing guide that will help your…
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5 min
5 ways to monetize your online magazine
Have you written off magazines because they remind you of the doctor’s office? Take another look. Digital publishing has opened…
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11 min
Why you should invest in long-form content now (5 examples)
Perhaps the term “long-form content” has made its way into the Promotions tab of your inbox a few times recently.…
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9 min
9 tips to master your morning routine
How can you make the most out of your day? Why not start at the beginning? Specifically, the beginning of…
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6 min
Flyering 101: How to nail flyer distribution
You’ve got a great idea for a flyer: a new business service, a store’s grand opening, an upcoming concert, open…
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4 min
Why print will never die: Print vs. digital collateral
In today’s digitized, inter-connected world, it’s all too easy to send a text or an email to someone and forget…
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9 min
The 10 best B2B social media campaigns you haven’t tried yet
By now, we’ve all heard how social media can support a brand and make it easier to connect with customers. But not…
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8 min
How to develop social media guidelines
Many new businesses underestimate the amount of time and effort that goes into creating a social media presence that counts,…
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5 min
What is distributed marketing management?
Here’s a startling fact for you: marketing has changed. (Gasp!) I know. It’s a frightfully unsurprising tidbit of information. But…
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5 min
How to improve your team’s productivity
Productivity is not easily achieved—and when you do achieve it, it becomes even harder to maintain. As a team leader,…
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5 min
How to drive traffic with social media
You don’t need rocket science to see how social media has changed the dynamics of business. It’s almost impossible for…
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6 min
7 serious social media mistakes that brands still make
Social media marketing has immense potential for helping you attract brand awareness, website traffic, and even new customers. Even so,…
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5 min
32 stats & facts that prove infographics aren’t dead
From Facebook posts by old friends asking you to try products that “really work,” to those email subscriptions you’re sure…
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4 min
The top reasons brands fail on Instagram
Instagram is the second-most popular social media platform, following Facebook. Currently, this photo-sharing platform has more than 700 million users…
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3 min
Benefits of newsletter marketing
A well-constructed digital marketing campaign can offer limitless possibilities for businesses who are open to implementing new, proactive strategies to…
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5 min
5 myths that devalue your content marketing strategy
A good content marketing strategy should explain why a company is making the marketing decisions that it is. Anyone reading…
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4 min
7 guidelines for managing client expectations
Managing a client’s expectations is not an easy task, especially if you are a designer. As much as you want…
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5 min
5 ways sleep can boost your productivity at work
When you’re tired, it affects everything you do. You can’t concentrate, you can’t focus, you have trouble listening and retaining…
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5 min
Don’t be busy, be productive: 7 ways to use time more wisely
Many of us are familiar with the maxim “Don’t mistake activity for productivity.” It refers to people who juggle multiple…
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6 min
7 AI tools that boost your productivity
Anyone working in today’s busy world knows just how valuable time can be. Without the right resources and goals, you’ll…
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5 min
How to use storytelling to raise conversion rates
A friend of mine says she could not help but be swayed by what people were saying about the importance…
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4 min
7 do’s and don’ts for your email signature
Did you know that, every day, nearly 145 billion emails are exchanged? And what’s more mind-blowing is that 84% of…
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8 min
4 ways to protect your brand from intellectual property theft
Theft is a major concern for every business, as losing property almost always results in a loss of profit. For…
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5 min
10 productivity tips for a long commute to work
On average, people who live near big cities spend nearly two hours each day commuting to work and back. This…
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5 min
9 reasons to make ebooks part of your content marketing strategy
It’s been more than 10 years since eBooks became a bread-and-butter strategy for generating leads. So why isn’t every business…
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8 min
Flyering 101: How to design a flyer that won’t get thrown out
When done well, flyers can be an incredibly effective (and inexpensive) way to promote your business, no matter your size.…
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4 min
How to use content to super-charge your brand visibility
New to content marketing? Start off on the right foot with Lucidpress. Want to super-charge your brand visibility? The best…
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6 min
15 time-tested trigger words that boost sales
For savvy salespeople, it’s important to know how to craft convincing language. Words are powerful tools. They can evoke strong…
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5 min
5 content tactics to ignite brand engagement with millennials
Many marketers want to step into millennials’ shoes, find out their preferences & dislikes, and speak to them in the…
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5 min
5 social media hacks to accelerate brand engagement
Engaging followers on social media to boost your brand’s popularity is a fine art. Undoubtedly, your audience is spending a…
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4 min
Team building games to play at work
Gaming is a big part of Lucidpress’s product & engineering culture. Strategic, long-term planning… tactical attacks and counter-attacks… working together…
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5 min
10 digital trends that are transforming marketing in 2018
2017 was the year of digital marketing. Brands of every size depended on digital to raise awareness and win over…
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7 min
The subtle art of using emotion in your visual content
How many advertisements do you remember fondly? Probably not that many, considering we’re bombarded with content on a daily basis.…
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10 min
Direct mail marketing: Does it still work?
Here’s the thing: the in-person experience isn’t dead. And furthermore, direct mail marketing isn’t dead. It’s an audacious statement for…
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6 min
8 killer email marketing tools for e-commerce
Email marketing is a huge sales driver for e-commerce companies. Social media is also a great tool, but those sites…
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6 min
10 creative direct mail marketing ideas
When you run your own business, you’re responsible for a lot. Aside from keeping the business running smoothly, you’re responsible…
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6 min
Direct mail stats: Response rate, open rate, ROI
Direct marketing can be extremely effective for businesses focused on serving specific geographic areas. By sending letters, flyers, and other marketing materials…
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9 min
Generating leads with content marketing: 4 things most brands get wrong
Okay, so you’ve recently made the conscious decision to focus more of your energy on creating content with the hope…
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6 min
How senses influence brand experience
Are you emotionally connected to a particular brand? Maybe it’s the design of its packaging. Maybe it’s the colors they…
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5 min
5 best practices of highly effective direct mail marketing strategies
Direct mail is not dead or in a cryogenic freeze. It has not joined the video cassette or the typewriter…
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12 min
How to create stellar real estate listing videos
When shopping for a new home, real estate buyers want to know what it’s really like to stroll through the…
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6 min
11 best direct mail pieces to inspire your next campaign
It’s getting harder to put your marketing messages in front of consumers. Increased digital competition, changing algorithms, and a crowded…
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4 min
Not everything is online: Advantages of print media & advertising
The rapid rise of digital media—and the simultaneous decline of print media—has been glaringly obvious. Given the clear success of…
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8 min
Should you hire a real estate marketing agency? (Bonus company comparison)
Finding the right real estate marketing agency is often compared to finding the perfect date. If you discover that an…
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10 min
Guide to real estate marketing automation
If your real estate business is growing, it’s only a matter of time before you’ll need to reevaluate your marketing…
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5 min
How to use social media in higher education
Higher ed is getting social. With such a large audience, from students, prospective students and faculty to alumni and sports…
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7 min
How to use memes for social media marketing
Memes are one of the most popular forms of expression online, and for good reason. First of all, they go…
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6 min
5 steps to build out your real estate mobile & text message marketing strategy
Marketing is getting tougher and tougher—there’s no doubting that. With 41% of brands planning to significantly increase their marketing budgets this year,…
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9 min
Real estate: How to follow up your direct mail campaigns
Have you spent thousands of dollars on direct mail campaigns with no luck? You shouldn’t chalk it up to failure…
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12 min
19 email marketing best practices for a higher response rate
According to Email Marketing Industry Census 2018 by Econsultancy and Adestra, 74% of client-side marketers rate email as an effective marketing channel based on…
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6 min
How to use content marketing in real estate
You’ve built a great website and have an impressive email database, and you’ve even built a decent following for your…
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9 min
How to handle inbound real estate leads
When you send out direct mail to prospects in real estate, it’s inevitable that you’re going to get calls from…
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6 min
5 influencer marketing strategies every real estate brand should know
Like every other industry, real estate has experienced rapid change due to new technologies. Perhaps the area that’s felt the…
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9 min
Guide to an effective real estate listing marketing plan
One of the biggest challenges realtors face in today’s market is the planning and implementation of an effective real estate…
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7 min
6 productivity tips for new brands
The early stages of a brand’s lifespan are crucial because it’s during that time when it’s usually easiest to set…
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10 min
How to start a magazine online in 15 steps
In some ways, starting a magazine today is easier than ever. But in others, it can be more difficult. All…
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7 min
How to create and promote a lead magnet
Marketers are getting inventive with their opt-in freebies, offering software, interactive quizzes, and entire video trainings in a bid to…
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8 min
A guide to real estate email marketing (free templates)
When you’re selling properties with a hefty price tag, attracting new customers isn’t the easiest thing in the world—especially since…
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7 min
Ephemeral content: How to use FOMO in your brand marketing
Before the rise of social media platforms, marketers relied on evergreen content. Evergreen content is content that’s always interesting, valuable…
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6 min
12 real estate softwares for your brokerage
Do you struggle to manage your real estate brokerage? I don’t blame you—your list of tasks can feel overwhelming. With…
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4 min
4 best franchise management softwares to boost your brand
Building out a successful brand doesn’t hinge on offering a great product or service alone. You also need smooth, efficient…
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6 min
What goes in a franchise disclosure document?
Turning your business into a franchise is an exciting process for you and future franchisees. An essential part of creating…
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15 min
Essential elements of a franchise marketing strategy
Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the…
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6 min
Franchise development—what you need to know
It’s a big move, taking that first step to franchise the business you’ve built from the ground up. Now that…
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5 min
Creating a business plan for your franchise
If it seems like new Starbucks locations are popping up faster than weeds in your backyard, there’s a sound reason…
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6 min
How to improve higher ed student retention rates
One major challenge many four-year colleges and universities face today is student retention. A substantial number of students are starting…
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8 min
10 actionable ideas to generate real estate leads online
Since 2008, real estate has gone up by an incredible 11.4% and created a fantastic opportunity for real estate agents to sell…
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6 min
6 intelligent marketing trends for 2019
Over the last decade, marketing has undergone a variety of changes. The purchase funnel is more complex than ever before,…
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10 min
Essential client onboarding checklist for agencies
You’ve answered a request for proposal (RFP), attended a couple of pitches, and now you’ve landed that new client you…
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7 min
How to write a brochure for your business
Despite the prominence of digital marketing, print collateral still has an important role to play in a balanced marketing strategy.…
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7 min
Best proposal software to help you better automate and manage proposal generation
The more appealing a proposal is, the more likely you’ll be to win the job. Seems simple enough, doesn’t it?…
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7 min
The top 30 social media automation tools
Social media has changed a lot over the last decade—and the way marketers manage social media channels has changed, too.…
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6 min
How to create a successful college recruitment strategy
Open source learning. A global economy. Shifting demographics. These are just a few realities impacting your college recruitment strategy. According…
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8 min
Why should you use direct mail as a marketing tool?
Last week I received a letter in my mailbox for the first time in a long time. It’s been ages…
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6 min
4 types of interactive content to boost your content marketing
Interactive marketing is a customer-oriented approach to marketing that engages the user and requires their participation. The most popular forms…
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5 min
How RFP software helps you streamline RFP responses
Every sales manager knows how difficult responding to an RFP can be. From wrangling subject matter experts to formatting your…
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9 min
The 160 best sales tools & software
There’s a good reason optimizing productivity is the holy grail of the sales world right now. You just know you…
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6 min
Your Guide to Omnichannel Marketing
When it comes to reaching your customers, one channel simply doesn’t cut it anymore. Consumers are researching brands through search,…
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9 min
7 types of sales collateral that convert
You already know that sales collateral can help your sales reps close leads much faster. They speed up the sales…
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8 min
The ultimate guide to a winning sales playbook
When you’re managing a busy sales team, you might fall into the trap of “anything goes.” It doesn’t really matter how your…
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6 min
How gift cards impact brand equity
What’s the one gift everyone likes to receive? It’s cash. Seriously, have you ever seen a person trying to return a…
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8 min
11 benefits of marketing on Twitter for your business
Twitter began in 2006 as an online message board that was updated via text message. Since then, it’s grown into…
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7 min
A guide to start your real estate business
Starting a real estate business is an exciting step in any real estate agent’s career. However rewarding running your own real…
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8 min
How to use B2C buyer personas to dramatically improve conversion rates
Have you ever worried that your brand messaging is a bit… generic? Does your copy sound flat and uninteresting? Do customers feel…
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7 min
6 simple steps to increase conversion rate for your sales funnel
When prospects enter your sales funnel, the goal is to get them to the bottom, where they turn into loyal…
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7 min
What is marketing asset management?
Brand management isn’t for the fainthearted. Even companies with well-documented brand-building strategies struggle to keep up with an ever-evolving list of marketing…
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5 min
What is a digital asset?
Our world has become a digital one. You see its digital fingerprints in virtually every aspect of 21st-century life. We…
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7 min
The best sales training programs for every level of experience
Looking to build a world-class sales team that repeatedly closes high-value leads? Whether you’re recruiting new sales reps or helping…
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12 min
What is sales enablement, and why it matters
If you’re anything like me, when you see a new business or marketing vocabulary word, you skim over it and…
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7 min
Image management software: What it is & why it matters
Folder structures. Files by the thousands. Cloud sharing that goes awry when trying to search for something. “Where can I…
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10 min
What is media asset management?
Do you remember the dark days before cloud storage and internet searches? I know I do. Today, if you have…
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6 min
What is a digital asset manager?
As secure technology becomes more important in many businesses & organizations, there is a growing need for new positions &…
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7 min
How to write a creative brief with examples (free templates)
Creative briefs are a lot like lighthouses: they provide essential guidance and direction for creatives working on large and small…
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6 min
4 professional voicemail greeting tips to impress your prospects
Ideally, your sales performance should be touchpoint-agnostic. Ultimately, it shouldn’t matter where in the funnel a customer is or what…
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7 min
10 cold-calling tips & techniques for your sales team
Cold-calling prospective customers is only as effective as you make it. Meaning — you and your sales reps have to…
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7 min
4 critical KPIs for an effective sales team
When you’re a sales manager, you need to keep your finger on the pulse with consistent updates on your team’s…
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10 min
The sales leader’s guide to sales pipeline management
As a sales leader, pipeline management is one of the most challenging aspects of your job. In the past, communication…
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7 min
7 best tools for project management
Whether you’re new to project management entirely or you’re an experienced project manager with a whole range of projects under…
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6 min
How to respond to a request for proposal (RFP) [with examples]
Responding to a request for proposal (RFP) is a bit like playing the lottery. Winning could transform your business… but…
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6 min
How to leave an effective sales voicemail
It’s estimated that 97% of all business calls go to voicemail. With such a low answer rate, should you even bother with…
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9 min
Your go-to guide to account-based selling
Sales (of all kinds) should form the bottom line of your business. After all, sales are your prime profit focus.…
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9 min
Best account-based marketing (ABM) software and tools
Account-based marketing — also known as ABM — involves tailoring your marketing approach to a market of one. So, rather…
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8 min
What is sales acceleration and the best tools to use
Today’s sales cycle is complicated regardless of the product or industry. And as a result, it’s increasingly more challenging for sales…
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9 min
Sales automation: tools and how-to
If you’re interested in learning more about sales automation and how it can help your sales team, you’re in the…
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8 min
The sales management guide
All businesses need salespeople working for them who understand how to sell. But successful companies aren’t solely built on the…
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11 min
CMO guide to customer experience
CMO’s are in a unique position to own, understand, and implement customer experience not just as a marketing function but as a…
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8 min
Stats that prove the value of customer experience
The customer experience (CX) is a critical part of your overall business strategy. Creating a memorable customer experience trickles down and impacts…
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7 min
How to create a great digital customer experience
The digital customer experience is the quality and sum of all digital interactions a consumer encounters with a company. This…
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9 min
9 ways to improve the customer experience
Customer experience — the summation of every interaction a customer has with your brand — is critical. A great customer experience translates…
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6 min
How to improve patient experience
Few things are more stressful than trying to navigate the healthcare system, and if patients have a bad experience on…
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7 min
How to measure customer experience
With so much competition for a customer’s attention and loyalty, creating a positive customer experience has become a top priority for brands…
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21 min
A curation of every Coronavirus resource
As Coronavirus has spread, the number of people and businesses willing to step up and help has been impressive. Yet,…
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8 min
7 great customer experience examples
Why the customer experience matters Existing in today’s business world requires much more than simply producing a product or service…
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7 min
Free business continuity plan template
Author’s note: At the end of the day, we want this blog post to offer a little bit of reprieve. And,…
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6 min
How to host a webinar
Webinars don’t have to be a slide presentation snoozefest. In fact, they’re a great option for creating cost-effective content and…
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5 min
How to improve hospital communication
In the healthcare industry, direct and immediate communication between patients and hospital staff is essential. The health of patients can…
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8 min
How to create a webinar email sequence + templates
You can’t really have a webinar without an audience. And in order to get an audience, you need to employ proper marketing…
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6 min
How to build a successful B2B CX program
Every business worries about customer experience, but B2B businesses face a much harder challenge than B2C companies when it comes…
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10 min
Higher education marketing: Crucial strategies & trends
According to the results of a survey conducted by the Chronicle of Higher Education, 55% of private colleges and 44% of public colleges didn’t meet…
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5 min
How to create a channel partner enablement plan
Channel partners are a critical source of revenue for tech companies — but if businesses took a hard look at…
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7 min
Mortgage marketing ideas for the new normal
The long tentacles of coronavirus have touched every aspect of our lives, and especially so for the mortgage industry. It’s…
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7 min
Strategies to improve speed to market
IWant It Now GIF from Iwantit GIFshttps://tenor.com/embed.js Welcome to a gluttonous world of instant gratification, one-day shipping, streaming on demand and fast…
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7 min
Marketing effectiveness: How to measure marketing performance
Measuring marketing effectiveness and performance are the keys to your brand’s success. As tempting as it might be to chalk…
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13 min
7 1/2 social media tips for real estate you can’t afford to overlook
Social media can help real estate agents find a wide audience, in the right area and at the right time. In…
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6 min
Guide to content personalization
Not too long ago, frozen yogurt shops were popping up all over the place. You could create a delectable dessert…
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8 min
How to create a market penetration strategy
Most companies strive for market penetration as soon as they enter a new market to launch a new product. The…
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11 min
Real estate video marketing: The ultimate content marketing tool
If a single picture is worth a thousand words, then a video is worth an entire book. Buying or selling…
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8 min
Content marketing: The key to financial services marketing success
Content marketing within the financial services industry has been lagging for years now. Because of this, financial service firms need…
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8 min
10 stats about employee engagement
In its simplest terms, employee engagement is the emotional commitment an employee has to the organization and its goals. Unlike…
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7 min
What to post on Instagram: 6 Instagram post ideas to boost sales
If Instagram feels unavoidable these days, it’s because it is. The social media giant has over 1 billion monthly users and 90%…
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18 min
How to create a successful social media marketing strategy
Social media typically ranks among the top three sources of website referrals for most brands. And it’s affordable. Regardless of…
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18 min
How to successfully build and manage a creative team
Preface: Welcome to the race—Quantity & quality of content We work in a race. A design race. At the root of that…
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5 min
Welcome to Inspiration Station — Quotes about marketing
Summoning creative inspiration can be a little like eating peanut butter on saltines while you’ve got cottonmouth. In other words:…
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5 min
How to build an effective in-house agency
The lure of the hip advertising agency is becoming outdated as more creatives move in house to meet the demands…
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8 min
7 major trends for technology marketers
Top performers in the tech aren’t just taking content marketing more seriously, they’re being more creative with its uses. We’re…
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8 min
7 strategies for tech marketing
Many of the current tactics used by tech marketers are falling short of leading to sales. But here’s the thing,…
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7 min
Guest Post Hot Take: Does your content creation process really need to be data-driven?
Data-driven decision making has gained increasing importance in marketing over the past few years due to the high availability of…
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9 min
What is an infographic? A comprehensive guide
Visual communication and storytelling are critical for any business in this day and age of social media and short attention…
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12 min
11 examples of great marketing initiatives
Recipes are relatively easy to follow. They’re designed to be replicated and, to some degree, guarantee an element of success.…
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5 min
A comprehensive guide to creative operations
Does your creative team struggle to make deadlines? Are they working way too many hours, or are they constantly stretched…
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6 min
Guide to content operations
As a marketing manager, you’ve got a content vision, and you’ve got a content strategy — and you know what…
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6 min
9 social media trends to try
Life comes at you fast, and social media trends are no exception. Time spent online has ballooned in the last year,…
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5 min
How to promote your YouTube channel
Each month, over two billion users log in to their YouTube accounts. Needless to say, the site sees a pretty…
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9 min
30 great infographic examples
We live in a visual world. Whether it’s through social media, popup ads or posters at the bus stop, we…
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8 min
How to use Instagram for business
Instagram is one of the fastest-growing social media platforms, with over one billion monthly users spending up to an hour a…
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8 min
20 Instagram story ideas
When Instagram rolled out Stories in 2016, it became a social media sensation. Since then, the use of Instagram stories…
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7 min
How to create a successful YouTube channel
You might still think of YouTube as a place to watch cute cat videos, but in only 15 years, YouTube…
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8 min
Twitter marketing guide
With 330 million active users monthly, Twitter can be a goldmine for business marketing. Celebrities, journalists and politicians flock to this powerful…
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9 min
7 impressive content marketing examples
Real talk: Trying to find a strong content marketing example is like looking for a needle in a haystack, mostly…
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14 min
How to develop a content strategy
If you’re working in marketing, you need a content strategy plan. Full stop. Having a content strategy plan in place…
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6 min
How to build an exceptional content team (with sales)
Your sales team wants to be off to the races. They want to close deals, make it rain and do…
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8 min
Drive pipeline with a better sales portal
You’ve invested in creating effective content, but is it reaching the people in your organization who need it the most?…
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7 min
7 ways to boost sales effectiveness
Securing more sales may seem like the obvious way to increase sales revenue. However, as the old adage insists, more…
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10 min
Ultimate guide to nonprofit fundraising
Nonprofit fundraising is the heart of every successful charitable organization. And it’s not just because fundraising is the primary income…
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4 min
20 content marketing statistics that will make you think
You can’t go anywhere today without being hit with content marketing — and we’re interested in how effective all that…
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7 min
How to create engaging sales enablement content
Qualifying a lead is a multi-step process, and on average, it takes a minimum of six to eight touches. During…
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4 min
Patient engagement tips and strategies
Patient engagement is touted in both healthcare marketing plans and clinical settings as a strategy to produce better health outcomes…
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5 min
Guide to customer enablement
Customer enablement sounds like a complicated marketing term, but it boils down to educating and empowering your customers with the…
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3 min
What is a pamphlet?
A pamphlet is a small, unbound booklet focused on a single subject, often educational in nature. Pamphlets vs. brochures While they…
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6 min
6 volunteer engagement strategies and ideas
Volunteers are the lifeblood of nonprofits. Their involvement can make or break your organization’s ability to make meaningful progress towards…
Content •
6 min
Healthcare social media marketing strategies that work
While other industries raced to embrace social media platforms to connect with customers and create loyal brand followings, healthcare social…