When done well, flyers can be an incredibly effective (and inexpensive) way to promote your business, no matter your size. In fact, 89% of folks remember receiving a flyer, more than any other form of advertising. What’s more, 45% hold onto the flyers they receive for future reference.
Still, while flyer distribution is one of the most widely used marketing strategies, simply copy and pasting something together isn’t enough to stand out in today’s busy marketplace. If you want to grab people’s attention long enough for them to actually read your flyer and then act on it, you’ll need to be intentional in your messaging, design, and distribution.
Below you’ll find our comprehensive guide to flyering. From how to design a flyer for maximum impact to tips on distribution, we’ll help you create the perfect piece of print marketing for your business.
How to design an incredible flier
1. Create an attention-grabbing focal point
What’s the first thing that you want people to notice? Intentionally designing your flyer around a singular focal point will catch people’s eye and make sure your message comes across loud and clear.
Using unique, professional imagery, bold colors, and easy-to-ready fonts will help you stick the landing.
For example, we love how this Cinco de Mayo flyer immediately draws your attention in with a beautifully drawn taco that conveniently tells you exactly what the flyer is about. Fun colors + a casual, handwritten lettering style make this super easy on the eyes and a joy to read.
2. Speak to your target audience
Who’s your target audience, and how do you want them to respond to your flyer? For example, you might want them to stop by your shop, visit your website, or call for more information.
Knowing your target audience will help you craft messaging that appeals directly to them.
The goals of this flyer’s messaging and design are clear:
- To highlight the event is one night only, so people should act now to buy tickets/mark their calendars
- To catch the attention of film and poster enthusiasts
- To establish legitmacy by including the names of well-known print artists who will be featured
3. Focus on the benefits
It’s not enough to grab your customer’s attention. You need them to stick around so you can convey your whole message. Keep them interested by rewarding their attention. Answer their main question, “What’s in it for me?”
4. Keep the content simple
When it comes to creating flyers that stand out, less is more. Remember that you only have a couple seconds to capture the attention of your potential customers, and only one or two more seconds to hook them in with your product. That’s why you need to be straight-to-the-point content when describing what your product/service/event is, its benefits and other important details.
This funky design let’s people know exactly what kind of guitar lessons are being offered, what level they’re for, and how to get in contact.
5. Include a call-to-action
After conveying your message, tell readers exactly what to do next, whether that’s to order now, call now, visit your website, etc. Get them excited about what they’ve learned on your flyer.
Be clear how you want them to interact with you by including important details about your business, like your website, contact info, location and more.
6. Print in high quality
Another vital element to creating attention-grabbing flyers is the final print. A quality print finish can be just as important as everything else you put on your flyer. Using a glossy finish and quality paper for your flyer creates a great first impression and can reflect the same quality of your products or services. Need a printer? Marq delivers high-quality prints of any design you create in our software.
7. Consider the impact of folds
Different folded finishes can create a unique impact and lasting impression. F Adding folds to your flyer will not only make it stand out but can also guide your audience through your intended information flow. Just remember to plan how you’re printing your flyer before you start with the design.
How to nail flyer distribution
Now that you’ve learned how to design a flyer, we want to make sure that flyer gets as much attention as possible. Design is only ‘half the battle’ so to speak – nailing your distribution strategy is key.
Here’s how to make sure your flyers get the attention they deserve:
1. Consider your timing.
We might be stating the obvious here, but flyers aren’t known for being particularly durable. If you’re hanging flyers outside, their lifespan could be substantially shortened by the elements. Before you get out the staple gun, check your local weather forecast for rain, snow, and heavy winds. If harsh weather is on the horizon, you might have to adjust your plans.
While we’re on the subject, take holidays into account as well. Around certain ones, like Halloween and Christmas, your flyer will be competing with a lot of decorations. Space might not be as readily available as it was before. That doesn’t mean you shouldn’t advertise around a holiday—especially if your message is seasonal or topical—but you should still take note.
2. Consider your distribution method.
How are your flyers getting to your intended audience? You have a few choices. The most popular methods are:
- Hanging the flyers in public/community areas.
- Handing the flyers to people directly.
- Keeping a stack of flyers in a high-traffic area.
- Delivering the flyers door-to-door (or car-to-car).
The method you choose will have critical ramifications on your distribution plan. For example, how many flyers will you need to accomplish your goal? How long will it take to get rid of them all?
No matter where you’re flyering, make sure you get the right permissions. Not all places that are open to the public are open to flyering as well. Parks have maintenance staff. Neighborhoods have soliciting policies. Storefronts and cafés have managers. Schools have approval forms.
Don’t give up hope, though. Many times, you can chat with property owners to determine whether they’re open to flyering. If you see shops with flyers already out front, that’s a good sign. Many places, like college campuses and laundromats, have corkboards especially for flyers and local ads. Take a look around, and don’t be afraid to ask!
3. Build your distribution team.
If you’re hanging or handing out flyers all by your lonesome, it’s going to be a long ride. Flyering moves much faster in a team. Fortunately, you can call on your support network for help. If you’re announcing a new store, employees can help. If it’s a party or a concert, you can recruit family and friends. If it’s a club or organization, it shouldn’t be hard to find volunteers.
The lower the quantity, the easier it will be to get all those flyers out into the world. However, if your back’s against the wall, you still have options. If you don’t have the time—and no one else seems to, either—give a flyering agency a call.
There are specialized businesses out there who take care of the entire distribution process, from start to finish. They can help you create a smart plan that targets your audience in a timely fashion. Some even offer GPS tracking so you can watch in real-time. Just keep in mind that you can’t control how the staff does its job, so choose your agency partner carefully.
4. Target your distribution.
Finally, take a good hard look at your distribution plan and make sure you’ve accounted for all the steps up to this point. Now that you have all the basics in line, you can make some advanced adjustments. Targeting your distribution is the final consideration that will have a major effect on your success, and there are two ways to do it.
- Geographic targeting. If you run a local business, you can target specific areas who are more likely to benefit from your services. You can choose the zip codes, cities, streets, or even neighborhoods to flyer. Take into account the topography and landscape of these areas. Some terrain will be harder to cover than others, such as hills or neighborhoods where houses are far apart.
- Demographic targeting. If you’re announcing a new location for your business, you might target loyal customers who you know will be interested. Or if your flyer addresses a specific need, like babysitting or landscaping, you might be selective about who gets a flyer. The idea is to give flyers only to the people who actually benefit from your message, so your flyer has a higher chance of success.
No matter your level of experience, flyers can be a powerful tool to grow awareness around your brand or business. Just make sure to follow these tips and you’ll be set.
Check out our extensive library of flyer templates and get started designing yours today!