DesignOps frameworks and examples for scaling teams
A design team that once managed a steady workload can struggle when requests start piling up. More requests mean more…
Brand authenticity frameworks and expert tips for marketing leaders
Customers encounter your brand promise in campaigns and everyday materials. It shows up in a rate sheet a loan officer…
Global branding strategy: A guide for marketing and brand leaders
Marketing leaders taking a brand across borders often encounter a familiar tension. Headquarters wants the brand to remain recognizable everywhere,…
Franchise marketing strategy: A step-by-step guide
A central marketing lead at a real estate franchise needs one campaign live across 100+ independently operated offices by Friday. …
Franchise brand management: How to scale consistency and ensure compliance across locations
Franchise brand management gets harder when a central brand team stays accountable for one brand while franchisees and local marketers…
Maintaining Brand Integrity at Scale: A Guide for Brand Leaders
Key takeaways Brand integrity is what ensures a company shows up the same way across every channel, team, and moment…
12 fitness logo design ideas for your inspiration
Not sure how your next fitness logo should look and want a few examples to get your imagination’s wheels in…
How to increase brand awareness through your social media strategy
Today, over half of the world (4.89 billion people) use social media. A pretty staggering number, right? What’s more, a…
Brand building 101: An 8-step brand development strategy
Building a brand is easy to do. Building a strong, sucessful brand that stands the test of time, people, and competitors?…
How to create a successful social media marketing strategy
Social media typically ranks among the top three sources of website referrals for most brands. And it’s affordable. Regardless of…
Collaboration in design: The key to creating effective content
As a Creative Director, you need designers to fly by the seat of their pants, take life by the horns…
11 examples of great marketing initiatives
Recipes are relatively easy to follow. They’re designed to be replicated and, to some degree, guarantee an element of success.…
Creative assets: Types, templates and management solutions
Creative assets give teams the building blocks they need to market their brand consistently. They include everything from logos, product…
How to develop strong visual branding on Instagram
Attracting a steady stream of new customers is one thing, but building customer loyalty is integral to a brand’s long-term…
How to create compelling visual content + 11 visual content ideas
Regardless of your industry, it’s becoming increasingly difficult to gain and keep an audience’s attention online. You have mere seconds…
How to make a newsletter in 9 steps
Ever wondered how to improve your school or company newsletter? Follow these steps to take your mailing from “Meh” to…
How to Create a Graphic Design Poster that Will Get You Noticed
Everybody loves a good poster. From colorful movie posters to out-of-the-box wood cut prints and more, there’s something about this…
Graphic design inspiration: Cool and creative poster ideas
Poster design has come a long way since the 1880s, changing in style for different eras and often strongly influenced by…
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Rebranding questionnaire: 19 questions to ask before you start [Webinar recap]
Physics is to Albert Einstein as branding is to David Brier. A walking, talking brand himself, David Brier graced our…
11 examples of well-branded packaging design
We all know the importance of branding. Your brand experience, and thus your branding, is the sum of all impressions and interactions…
30 great infographic examples
We live in a visual world. Whether it’s through social media, popup ads or posters at the bus stop, we…
Elements of an effective brand promise
Here’s a promise: by the end of this article you’ll know exactly what a brand promise is and you’ll have…
12 best creative stationery designs online
Stationery—including letterheads, envelopes, labels and business cards—can be a useful addition to your company’s branding strategy. Even with the widespread…
Past and present: Influential Black graphic designers and brand experts you should know about
Editor’s note: Originally, the Lucidpress blog featured two different blog posts that highlighted two eras — past and present —…
8 Examples of Great Brand Guidelines – And How They Can Inspire Your Own
The world’s most memorable brands didn’t build themselves overnight. What today’s juggernauts like Uber and Walmert did do, however, is…
8 best fonts to use on a resume
There are so many things that job hunters think about when it comes to their resume. These are usually the…
8 of the best real estate logo design ideas
You likely already know that a logo is an important part of any business’s branding. Not only does it make…
20 content marketing statistics that will make you think
You can’t go anywhere today without being hit with content marketing — and we’re interested in how effective all that…
5 brand personality examples and what you can learn from them
Sometimes the best idea is the simplest one. That was certainly the case for the founder of J Dawgs, a…
Comprehensive guide to brochure design
So you’re wondering how to how to design a brochure that will impress. Dealing in the medium of brochures is a tricky…
What is a pamphlet?
A pamphlet is a small, unbound booklet focused on a single subject, often educational in nature. Pamphlets vs. brochures While they…
Brochure Marketing 101: How to Design a Brochure that Won’t Bore Your Audience
Despite how ubiquitous digital marketing has become, print collateral can still play an incredibly valuable role in your brand marketing…
The 9 Types of Infographics
Infographic design doesn’t need to be overwhelming. Like other types of content, infographics follow typical structures and layouts as a…
Branding essentials: Guide to creating a brand book
At the onset of building a business, branding might not seem like the first thing to conceptualize. Establishing the foundations…
Guide to healthcare branding
As patients become more knowledgeable about their own health thanks to the internet and modern medicine, they’re also becoming more…
How to Pick a Great Brand Name
So you finally made the decision to turn that brilliant idea into a legitimate business—congratulations! You’ve probably got a whole…
10 creative infographic design ideas to inspire you
Infographics are a creative, interesting visual presentation of your ideas, statistics or research. These can be used throughout your brand’s marketing…
How to build a strong brand image
A strong brand image is crucial to your success. If you’re asking yourself, “What is brand image?”, strap in. We’re…
Infographic Design Guide
Infographics are used by companies small and large to educate their audience, build their brands or simply entertain. They’re basically “eye…
Guide to the caregiver brand archetype
Someone who cares. When it comes down to life essentials, that’s all us humans need besides food, water, and shelter.…
6 catalog design ideas
Struggling to find fresh ideas for your next catalog? Does your existing approach to catalog layouts need a modern update?…
Ebook design ideas and inspiration
Creating an ebook—especially for the purpose of generating leads—can be a critical marketing technique for your business. If you’re not…
The fascinating history of infographics
A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans…
5 great graphic designers & their eye-catching designs
If you’re thinking about pursuing a design career, you probably already know that you should learn from those who came…
11 best direct mail pieces to inspire your next campaign
It’s getting harder to put your marketing messages in front of consumers. Increased digital competition, changing algorithms, and a crowded…
10 website design best practices
A well-designed website is a valuable investment that will generate revenue for your business—but 38% of people say they won’t explore a…
Guide to the magician brand archetype
The main goal of your brand, as it is of any brand, is to make a profit and perhaps change…
5 Best Canva Enterprise Alternatives & Competitors (2026 Ranked)
Canva Enterprise is widely popular with large teams. But many organizations struggle to design content with it at scale without…
15 banner ideas and inspiration
Creating banners for social media and display campaigns can be a daunting undertaking, especially if you don’t have a creative…
5 influencer marketing strategies every real estate brand should know
Like every other industry, real estate has experienced rapid change due to new technologies. Perhaps the area that’s felt the…
21 creative brochure cover ideas for your inspiration
“Good artists copy, great artists steal.” Steve Jobs When you’re stuck on something, the best thing to do is to…
10 Brand Metrics To Evaluate Your Brand Marketing Strategy
What about these words makes them unique: Coca-Cola, Apple, McDonald’s, Gucci, and Ikea? There’s nothing particularly striking about the words…
30 branding stats and facts
A brand is a funny thing. It’s not something you can hold in your hand, yet a brand is the…
A guide to standard banner ad sizes
If you’re diving into the world of display advertising with website banners, you’ll need to know what standard banner ads…
8 ways to build brand trust online
At one point in time, a recognizable brand was all that was needed for a business to thrive. But now,…
Top content creation tools and software
Creating content without a cohesive content strategy makes it harder to focus your efforts and find success, but there are…
7 branding mistakes your company should avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been…
The top 30 social media automation tools
Social media has changed a lot over the last decade—and the way marketers manage social media channels has changed, too.…
11 benefits of marketing on Twitter for your business
Twitter began in 2006 as an online message board that was updated via text message. Since then, it’s grown into…
14 examples of creative letterhead designs
Back in older days, your name, address and contact details at the top-right of your client correspondence constituted a letterhead.…
How creative consistency across touchpoints improves brand perception
Think of some of the most iconic brands all time. What comes to mind? Nike? Apple? Disney? Most likely you…
10 healthcare marketing ideas and strategies
Medical marketing can be challenging in an online environment of huge healthcare conglomerates, but there are some healthcare marketing strategies…
How to successfully build and manage a creative team
Preface: Welcome to the race—Quantity & quality of content We work in a race. A design race. At the root of that…
Flyering 101: How to nail flyer distribution
You’ve got a great idea for a flyer: a new business service, a store’s grand opening, an upcoming concert, open…
4 types of interactive content to boost your content marketing
Interactive marketing is a customer-oriented approach to marketing that engages the user and requires their participation. The most popular forms…
4 ways to protect your brand from intellectual property theft
Theft is a major concern for every business, as losing property almost always results in a loss of profit. For…
Flyering 101: How to design a flyer that won’t get thrown out
When done well, flyers can be an incredibly effective (and inexpensive) way to promote your business, no matter your size.…
17 flyer layout design ideas for your inspiration
Almost everyone has made a flyer before, whether for a personal event like a block party or a professional event like a…
How to write great thank you letters for donations
Fundraising is often the primary focus of a nonprofit organization, and for good reason. Donors empower your mission and enable…
What is an infographic? A comprehensive guide
Visual communication and storytelling are critical for any business in this day and age of social media and short attention…
Guide to creating a corporate identity design
The world is filled with buzzwords. Exciting ones, boring ones — confusing ones too. Corporate identity is one of those…
20 best newsletter design ideas & examples to inspire you
Choosing the right newsletter design isn’t easy. There’s a seemingly infinite number of designs out there, each with their own…
9 excellent logo redesigns for famous brands
A good logo represents the brand positively to the world, which is one reason why there are so many agencies…
The 8 best free magazines online for brand marketers
Magazines have found new life on the web, where old brands have undergone a digital transformation to stay relevant and…
7 1/2 social media tips for real estate you can’t afford to overlook
Social media can help real estate agents find a wide audience, in the right area and at the right time. In…
The 5 Design Basics for Making a Magazine Ad
Today, most companies prefer the ease and lower costs of digital marketing as a substitute for regular print marketing. But…
5 situations that can damage your brand—and how to respond
Brand management is one of the most important parts of marketing. It can take a long time and a lot of…
12 real estate softwares for your brokerage
Do you struggle to manage your real estate brokerage? I don’t blame you—your list of tasks can feel overwhelming. With…
Local branding: 5 essential things to know
Building a local brand is tough. Even if your business is in an area with significant foot traffic, developing your…
How to write a brochure for your business
Despite the prominence of digital marketing, print collateral still has an important role to play in a balanced marketing strategy.…
Branding colors: Selecting you color palette based on color psychology
Color is a big part of our world. The colors we surround ourselves with can impact our mood, change our…
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How to make free digital fashion lookbooks for your brand [Free template]
Even if you’re not in the fashion industry, your small business might be the perfect candidate for a lookbook. Lookbooks…
How to Build a Luxury Brand
According to Bain and Company, the luxury goods market is set to double in size from 2020 to 2030, reaching…
10 actionable ideas to generate real estate leads online
Since 2008, real estate has gone up by an incredible 11.4% and created a fantastic opportunity for real estate agents to sell…
30 Magazine Design & Layout Ideas to Spark Your Creativity
Thanks to the internet, it’s easier than ever design a beautiful digital or print magazine. No matter your niche, there…
Introducing Advanced Video (Powered by SundaySky)
Brand-controlled, personalized video creation is now part of the Marq experience. Marq has always been about giving teams the power…
10 consulting logo design ideas for your inspiration
Are you sitting at your desk waiting for that sweet, sweet logo inspiration to strike? No matter whether you’re a…
5 Best Creative Automation Tools in 2026: Features, Pricing & Reviews
Once content creation extends beyond the core marketing team, brand control starts to crack. Every fix creates rework. Every approval…
7 Ways Marq 2.0 Helps Launch Localized Campaigns at Scale – Without Overloading Design Teams
Localization and personalization have become a standard expectation for marketing teams. Gone are the days when we could ship a…
5 Ways Marq 2.0 Turns Sales Content Requests Into On-Brand Assets in Minutes
Your organization has more “creators” than ever – not just on the marketing team, but across the entire business. Sales…
Marq 2.0: A new chapter for on-brand creation
Today, we’re introducing Marq 2.0, a new chapter in how teams govern and scale on-brand content creation. Content demand has scaled. Brand control hasn’t. If…
Top DAM Integrations Every Enterprise Should Use with a Templating Solution Like Marq
Explore the top DAM integrations that scale with Marq’s templating engine. Compare features, workflows, and best practices for enterprise content…
What is a Brand Template?
The landscape for marketing and brands is constantly evolving, with market shifts that require your teams to operate with agility.…
Sales and marketing alignment — the why, what, and how
Company growth is a lot like playing a game of telephone. The larger your group, the more convoluted and tangled…
Why a Brand Enablement Strategy is Crucial to Your Brand Strategy | Marq
We’ve been kicking around the term “brand enablement,” and the lightning-bolt level of excitement we have about it is unmatched.…
8 best team collaboration tools for your marketing team
The modern workplace has changed vastly compared to just a decade ago. It’s now possible to do business with companies…
What is branding, and why is branding important?
If you Google “brand definition” you’ll find forty-three different attempts on just the first page of search results alone. There…
What does your website say about your brand?
The internet is teeming with sites vying for attention, and a poor first impression could very well be your last.…
How does your product packaging tell your brand story?
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue…
The minimalist guide to brand identity
Like many things worth learning about these days, brand identity is a topic that sometimes gets so misconstrued and complex…
7 tips to coordinate local & national franchise marketing
As a franchisor or franchisee, you understand how important marketing is for your business. However, with marketing happening on both…
What is Brand Voice and Why it Matters
Your brand’s voice can be one of your most vital marketing assets if you do it right. The unique characteristics that make…
How to Conduct a Brand Audit
What is a Brand Audit? A brand audit, also known as a brand assessment, analyzes your brand’s performance and market…
4 ways to increase conversions with visual content
Our perception, to a large extent, is governed by vision. We’re attracted to visuals that make us feel good. It’s…
The elements of good design & why it matters
Since the time of Pythagoras and Euclid, the idea of a Golden Ratio—dimensions that are pleasing to the eye—has influenced…
The history of desktop publishing
From its roots in the Middle Ages, layout design has evolved significantly. What was once the provenance of monasteries spread…
4 tips on business card etiquette
Business cards originated in China in the fifteenth century. Back then, they were known as “meishi.” Today they are perhaps…
10 best social media campaigns you haven’t tried yet
Social media can be a hard nut to crack. You’re competing in a crowded space right alongside the biggest brands.…
Business slogans 101: How to create a business slogan
With the right slogan, you can make people giggle at a pun, ponder the mysteries of the universe, or even…
How to write a newsletter in less than an hour
When I was first hired at Lucidpress, I was asked to handle nearly all of our content writing, including the…
13 last-minute group Halloween costume ideas for work
So. It’s almost October 31st, and you don’t have a Halloween costume idea yet. The situation is even more dire…
9 red flags when working with a small business marketing agency
The small business marketing industry: Let the buyer beware! As a small business marketing consultant who’s consulted for almost a…
5 small business Saturday ideas
Small Business Saturday will be here before you know it, so we’ve put together a 5-step marketing guide that will help your…
5 ways to monetize your online magazine
Have you written off magazines because they remind you of the doctor’s office? Take another look. Digital publishing has opened…
Why you should invest in long-form content now (5 examples)
Perhaps the term “long-form content” has made its way into the Promotions tab of your inbox a few times recently.…
How Airbnb and Apple build their brands with storytelling marketing
We love stories. We use them to understand our world, to make connections with others, and to find meaning in…
9 tips to master your morning routine
How can you make the most out of your day? Why not start at the beginning? Specifically, the beginning of…
How to Avoid Making Bad Design Choices (With Examples)
As the great Hannah Montana once said, “Everybody makes mistakes!”. Still, when it comes to your brand, some mistakes can’t…
5 elements of the perfect print job
In the age of nearly free digital marketing resources, any funds spent on print advertising should be allocated with care.…
What is corporate branding, and are you ignoring it?
Put simply, the difference between corporate branding and product branding is that corporate branding represents an entire company and its complete portfolio…
Why you should use mobile to build brand loyalty
First it was smartphones, quickly followed by tablets and now smartwatches. The move towards mobile devices is quickening, and marketers…
Why print will never die: Print vs. digital collateral
In today’s digitized, inter-connected world, it’s all too easy to send a text or an email to someone and forget…
Where to find the best free flyer backgrounds
So. You’re designing a flyer. Where do you begin? The endless array of images, backgrounds, catchy headlines and clip art…
The 10 best B2B social media campaigns you haven’t tried yet
By now, we’ve all heard how social media can support a brand and make it easier to connect with customers. But not…
30 creative business card ideas & designs to help yours stand out
Here’s a bummer statistic: 88% of people will throw away your business card within a week of receiving it. In fact,…
How to develop social media guidelines
Many new businesses underestimate the amount of time and effort that goes into creating a social media presence that counts,…
What is distributed marketing management?
Here’s a startling fact for you: marketing has changed. (Gasp!) I know. It’s a frightfully unsurprising tidbit of information. But…
5 office design tips to make your brand stand out
Branding your office can have a positive impact both on employees and on clients who visit, so it is well…
How to improve your team’s productivity
Productivity is not easily achieved—and when you do achieve it, it becomes even harder to maintain. As a team leader,…
How brand positioning improves your page titles
I’ve been writing page titles incorrectly my entire career. Google has provided best practices for constructing page titles, including: These are…
A graphic designer’s worst enemy: An inadequate design brief
Imagine you are ordering a tuxedo. You call up the tailor and tell him to “design a tux for a…
How to drive traffic with social media
You don’t need rocket science to see how social media has changed the dynamics of business. It’s almost impossible for…
7 serious social media mistakes that brands still make
Social media marketing has immense potential for helping you attract brand awareness, website traffic, and even new customers. Even so,…
Planning your business launch: The power of anticipation as a startup
Whether you’re a recently funded startup or a business that has been operating for years, building brand awareness will always…
32 stats & facts that prove infographics aren’t dead
From Facebook posts by old friends asking you to try products that “really work,” to those email subscriptions you’re sure…
The top reasons brands fail on Instagram
Instagram is the second-most popular social media platform, following Facebook. Currently, this photo-sharing platform has more than 700 million users…
Benefits of newsletter marketing
A well-constructed digital marketing campaign can offer limitless possibilities for businesses who are open to implementing new, proactive strategies to…
5 myths that devalue your content marketing strategy
A good content marketing strategy should explain why a company is making the marketing decisions that it is. Anyone reading…
5 popular logo design trends in 2017
What makes the design world exciting is that there’s never a dull moment. Design is continually evolving with new trends,…
7 guidelines for managing client expectations
Managing a client’s expectations is not an easy task, especially if you are a designer. As much as you want…
Typography guidelines for creating a great user experience
When it comes to design, effective typography has become a necessity—not only because the text reflects your content, but also…
8 tips for designing logos that don’t suck
To the average person, designing logos seems like a simple task—you just make a small circle or rectangle and put…
5 ways sleep can boost your productivity at work
When you’re tired, it affects everything you do. You can’t concentrate, you can’t focus, you have trouble listening and retaining…
Top 4 ways to increase brand awareness with Facebook
When used correctly, Facebook advertising can be an incredibly effective tool to boost sales. But before you can expect people…
Don’t be busy, be productive: 7 ways to use time more wisely
Many of us are familiar with the maxim “Don’t mistake activity for productivity.” It refers to people who juggle multiple…
7 AI tools that boost your productivity
Anyone working in today’s busy world knows just how valuable time can be. Without the right resources and goals, you’ll…
How to use storytelling to raise conversion rates
A friend of mine says she could not help but be swayed by what people were saying about the importance…
Innovative print design ideas you should know
As designers, we know how important it is to deliver creative and compelling designs. Designs that catch the eye and…
7 do’s and don’ts for your email signature
Did you know that, every day, nearly 145 billion emails are exchanged? And what’s more mind-blowing is that 84% of…
3 tips for corporate design
When it comes to design in communications, there are generally two types of artwork: design driven by narrative or design…
10 productivity tips for a long commute to work
On average, people who live near big cities spend nearly two hours each day commuting to work and back. This…
9 reasons to make ebooks part of your content marketing strategy
It’s been more than 10 years since eBooks became a bread-and-butter strategy for generating leads. So why isn’t every business…
Tech company branding: Tips from marketing & design experts
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. To break through the noise,…
How to use content to super-charge your brand visibility
New to content marketing? Start off on the right foot with Lucidpress. Want to super-charge your brand visibility? The best…
15 time-tested trigger words that boost sales
For savvy salespeople, it’s important to know how to craft convincing language. Words are powerful tools. They can evoke strong…
Why do local small businesses need graphic design?
Some businesses naturally lend themselves to sharp design. Walk down any street in a hip neighborhood and you’ll see fashion…
5 content tactics to ignite brand engagement with millennials
Many marketers want to step into millennials’ shoes, find out their preferences & dislikes, and speak to them in the…
5 social media hacks to accelerate brand engagement
Engaging followers on social media to boost your brand’s popularity is a fine art. Undoubtedly, your audience is spending a…
Team building games to play at work
Gaming is a big part of Lucidpress’s product & engineering culture. Strategic, long-term planning… tactical attacks and counter-attacks… working together…
Quick guide to designing a scientific research poster
What is a research poster? A scientific research poster (or conference poster) is a tool that researchers use to present…
3 ways to create a marketing culture around design thinking
Today’s marketers are living in a fascinating world. The landscape that encompasses our what, where, when, how and why sees drastic shifts…
Is your brand outdated? When to complete a brand refresh
Sometimes, change is a good thing. A fresh lick of paint can revive a dull living room, a new haircut…
How to boost your brand identity with influencer marketing
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Your brand identity is the…
Standing out in the busy world of wellness brands
In a stressful world, it’s no wonder that people are drawn to the idea of “wellness.” According to The Global…
How to maintain brand consistency in a sales organization
For brands, few objectives matter more than creating an impactful, positive impression. Because, if you can make a favorable first…
10 digital trends that are transforming marketing in 2018
2017 was the year of digital marketing. Brands of every size depended on digital to raise awareness and win over…
How to maintain brand consistency in your real estate business
In real estate, it matters a lot what people think about your agency. We can all agree that, as businesses, we crave…
The subtle art of using emotion in your visual content
How many advertisements do you remember fondly? Probably not that many, considering we’re bombarded with content on a daily basis.…
Direct mail marketing: Does it still work?
Here’s the thing: the in-person experience isn’t dead. And furthermore, direct mail marketing isn’t dead. It’s an audacious statement for…
7 brand consistency mistakes that large companies make
Perception determines reality with branding. The impression you make with customers and potential customers ultimately influences the overall strength of…
8 killer email marketing tools for e-commerce
Email marketing is a huge sales driver for e-commerce companies. Social media is also a great tool, but those sites…
10 creative direct mail marketing ideas
When you run your own business, you’re responsible for a lot. Aside from keeping the business running smoothly, you’re responsible…
How voice search will impact brand voice
Three years ago, Gartner predicted that 30% of our interactions with technology today would happen via conversations with smart machines—and mainstream adoption…
Direct mail stats: Response rate, open rate, ROI
Direct marketing can be extremely effective for businesses focused on serving specific geographic areas. By sending letters, flyers, and other marketing materials…
Generating leads with content marketing: 4 things most brands get wrong
Okay, so you’ve recently made the conscious decision to focus more of your energy on creating content with the hope…
How senses influence brand experience
Are you emotionally connected to a particular brand? Maybe it’s the design of its packaging. Maybe it’s the colors they…
How to ensure brand compliance
Protecting your brand—not only how it looks but also how it’s perceived—is essential. Your brand is everything that makes up…
A complete guide to building brand awareness
Newcomers to the world of brand awareness marketing often feel overwhelmed or utterly lost. There’s a veritable plethora of channels,…
5 best practices of highly effective direct mail marketing strategies
Direct mail is not dead or in a cryogenic freeze. It has not joined the video cassette or the typewriter…
How to create stellar real estate listing videos
When shopping for a new home, real estate buyers want to know what it’s really like to stroll through the…
How to build your e-commerce brand
In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median…
Not everything is online: Advantages of print media & advertising
The rapid rise of digital media—and the simultaneous decline of print media—has been glaringly obvious. Given the clear success of…
Should you hire a real estate marketing agency? (Bonus company comparison)
Finding the right real estate marketing agency is often compared to finding the perfect date. If you discover that an…
Guide to real estate marketing automation
If your real estate business is growing, it’s only a matter of time before you’ll need to reevaluate your marketing…
How to use social media in higher education
Higher ed is getting social. With such a large audience, from students, prospective students and faculty to alumni and sports…
How chatbots benefit brands
When we consider brand-customer relationships and interactions, many of us instantly think of viral examples of “brands behaving badly”—like a…
How to use memes for social media marketing
Memes are one of the most popular forms of expression online, and for good reason. First of all, they go…
5 graphic design tips for the non-creative
As you’re building your brand with new ideas and projects, you might not always have access to an in-house designer…
5 steps to build out your real estate mobile & text message marketing strategy
Marketing is getting tougher and tougher—there’s no doubting that. With 41% of brands planning to significantly increase their marketing budgets this year,…
How to maintain brand consistency as your business grows
Every business owners’ hope is that their business will grow. Whether it’s a small, medium or large business, there’s always…
Real estate: How to follow up your direct mail campaigns
Have you spent thousands of dollars on direct mail campaigns with no luck? You shouldn’t chalk it up to failure…
Branding? Follow this template for creating a brand platform
When you’re fine-tuning your brand, it’s important for everyone in your company to be on-board. Let’s face it: Keeping your…
19 email marketing best practices for a higher response rate
According to Email Marketing Industry Census 2018 by Econsultancy and Adestra, 74% of client-side marketers rate email as an effective marketing channel based on…
How to use content marketing in real estate
You’ve built a great website and have an impressive email database, and you’ve even built a decent following for your…
How to handle inbound real estate leads
When you send out direct mail to prospects in real estate, it’s inevitable that you’re going to get calls from…
The complete guide to digital brand management
Do you want to learn how you can make your company stand out from the crowd? Or how to position…
Guide to an effective real estate listing marketing plan
One of the biggest challenges realtors face in today’s market is the planning and implementation of an effective real estate…
6 productivity tips for new brands
The early stages of a brand’s lifespan are crucial because it’s during that time when it’s usually easiest to set…
How to start a magazine online in 15 steps
In some ways, starting a magazine today is easier than ever. But in others, it can be more difficult. All…
How to create and promote a lead magnet
Marketers are getting inventive with their opt-in freebies, offering software, interactive quizzes, and entire video trainings in a bid to…
A guide to real estate email marketing (free templates)
When you’re selling properties with a hefty price tag, attracting new customers isn’t the easiest thing in the world—especially since…
How to create a voice for your brand
It’s something you’ve been told to do for years, as far back as your high school English classes: Define your…
Ephemeral content: How to use FOMO in your brand marketing
Before the rise of social media platforms, marketers relied on evergreen content. Evergreen content is content that’s always interesting, valuable…
A guide for building your brand with packaging design
Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue…
How to build a brand around sustainability
Why talk about sustainability? You’re probably fed up with the terms “millennial” and “Generation Y,” but they’re still helpful when…
4 best franchise management softwares to boost your brand
Building out a successful brand doesn’t hinge on offering a great product or service alone. You also need smooth, efficient…
Using emotional branding to reach the distracted consumer
In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can…
What goes in a franchise disclosure document?
Turning your business into a franchise is an exciting process for you and future franchisees. An essential part of creating…
Franchise development—what you need to know
It’s a big move, taking that first step to franchise the business you’ve built from the ground up. Now that…
9 ways to make people fall in love with your brand
To get people interested in your brand and have them become loyal customers, it’s no longer enough to simply produce…
Branding essentials: Welcome email best practices
If you’re among those who think email marketing is too old-school to be effective these days, you’ve got the wrong…
Creating a business plan for your franchise
If it seems like new Starbucks locations are popping up faster than weeds in your backyard, there’s a sound reason…
How to improve higher ed student retention rates
One major challenge many four-year colleges and universities face today is student retention. A substantial number of students are starting…
Best logo design ideas for your inspiration
“We need a logo” is a loaded request that designers and creative agencies hear from their clients. High expectations are…
6 intelligent marketing trends for 2019
Over the last decade, marketing has undergone a variety of changes. The purchase funnel is more complex than ever before,…
Essential client onboarding checklist for agencies
You’ve answered a request for proposal (RFP), attended a couple of pitches, and now you’ve landed that new client you…
Best proposal software to help you better automate and manage proposal generation
The more appealing a proposal is, the more likely you’ll be to win the job. Seems simple enough, doesn’t it?…
How to create a successful college recruitment strategy
Open source learning. A global economy. Shifting demographics. These are just a few realities impacting your college recruitment strategy. According…
Why should you use direct mail as a marketing tool?
Last week I received a letter in my mailbox for the first time in a long time. It’s been ages…
How RFP software helps you streamline RFP responses
Every sales manager knows how difficult responding to an RFP can be. From wrangling subject matter experts to formatting your…
The 160 best sales tools & software
There’s a good reason optimizing productivity is the holy grail of the sales world right now. You just know you…
Your Guide to Omnichannel Marketing
When it comes to reaching your customers, one channel simply doesn’t cut it anymore. Consumers are researching brands through search,…
7 types of sales collateral that convert
You already know that sales collateral can help your sales reps close leads much faster. They speed up the sales…
The ultimate guide to a winning sales playbook
When you’re managing a busy sales team, you might fall into the trap of “anything goes.” It doesn’t really matter how your…
How gift cards impact brand equity
What’s the one gift everyone likes to receive? It’s cash. Seriously, have you ever seen a person trying to return a…
A guide to start your real estate business
Starting a real estate business is an exciting step in any real estate agent’s career. However rewarding running your own real…
How to use B2C buyer personas to dramatically improve conversion rates
Have you ever worried that your brand messaging is a bit… generic? Does your copy sound flat and uninteresting? Do customers feel…
6 simple steps to increase conversion rate for your sales funnel
When prospects enter your sales funnel, the goal is to get them to the bottom, where they turn into loyal…
What is marketing asset management?
Brand management isn’t for the fainthearted. Even companies with well-documented brand-building strategies struggle to keep up with an ever-evolving list of marketing…
What is a digital asset?
Our world has become a digital one. You see its digital fingerprints in virtually every aspect of 21st-century life. We…
The brand manager’s guide to brand extension
Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the…
The best sales training programs for every level of experience
Looking to build a world-class sales team that repeatedly closes high-value leads? Whether you’re recruiting new sales reps or helping…
What is sales enablement, and why it matters
If you’re anything like me, when you see a new business or marketing vocabulary word, you skim over it and…
Image management software: What it is & why it matters
Folder structures. Files by the thousands. Cloud sharing that goes awry when trying to search for something. “Where can I…
What is media asset management?
Do you remember the dark days before cloud storage and internet searches? I know I do. Today, if you have…
10 ideas to design the best book cover
We’ve all heard “Don’t judge a book by its cover,” but I suspect we’ve all been guilty of it at…
What is a digital asset manager?
As secure technology becomes more important in many businesses & organizations, there is a growing need for new positions &…
How to write a creative brief with examples (free templates)
Creative briefs are a lot like lighthouses: they provide essential guidance and direction for creatives working on large and small…
4 professional voicemail greeting tips to impress your prospects
Ideally, your sales performance should be touchpoint-agnostic. Ultimately, it shouldn’t matter where in the funnel a customer is or what…
10 cold-calling tips & techniques for your sales team
Cold-calling prospective customers is only as effective as you make it. Meaning — you and your sales reps have to…
4 critical KPIs for an effective sales team
When you’re a sales manager, you need to keep your finger on the pulse with consistent updates on your team’s…
How to write a brand positioning statement
Making sure every touchpoint — from content to sales — remains on-brand is essential. But when you have seemingly limitless…
The sales leader’s guide to sales pipeline management
As a sales leader, pipeline management is one of the most challenging aspects of your job. In the past, communication…
7 best tools for project management
Whether you’re new to project management entirely or you’re an experienced project manager with a whole range of projects under…
The best cold-calling script to beat your sales team’s quota
What’s the best way for businesses to generate leads even with an empty pipeline? You guessed it: cold calls. That said,…
![How to respond to a request for proposal (RFP) [with examples]](https://www.marq.com/wp-content/uploads/2026/02/How-to-respond-to-a-request-for-proposal-1024x575.webp)
How to respond to a request for proposal (RFP) [with examples]
Responding to a request for proposal (RFP) is a bit like playing the lottery. Winning could transform your business… but…
How to leave an effective sales voicemail
It’s estimated that 97% of all business calls go to voicemail. With such a low answer rate, should you even bother with…
Your go-to guide to account-based selling
Sales (of all kinds) should form the bottom line of your business. After all, sales are your prime profit focus.…
Best account-based marketing (ABM) software and tools
Account-based marketing — also known as ABM — involves tailoring your marketing approach to a market of one. So, rather…
What is sales acceleration and the best tools to use
Today’s sales cycle is complicated regardless of the product or industry. And as a result, it’s increasingly more challenging for sales…
Sales automation: tools and how-to
If you’re interested in learning more about sales automation and how it can help your sales team, you’re in the…
The sales management guide
All businesses need salespeople working for them who understand how to sell. But successful companies aren’t solely built on the…
CMO guide to customer experience
CMO’s are in a unique position to own, understand, and implement customer experience not just as a marketing function but as a…
Stats that prove the value of customer experience
The customer experience (CX) is a critical part of your overall business strategy. Creating a memorable customer experience trickles down and impacts…
How to create a great digital customer experience
The digital customer experience is the quality and sum of all digital interactions a consumer encounters with a company. This…
9 ways to improve the customer experience
Customer experience — the summation of every interaction a customer has with your brand — is critical. A great customer experience translates…
How to improve patient experience
Few things are more stressful than trying to navigate the healthcare system, and if patients have a bad experience on…
A curation of every Coronavirus resource
As Coronavirus has spread, the number of people and businesses willing to step up and help has been impressive. Yet,…
7 great customer experience examples
Why the customer experience matters Existing in today’s business world requires much more than simply producing a product or service…
Free business continuity plan template
Author’s note: At the end of the day, we want this blog post to offer a little bit of reprieve. And,…
How to host a webinar
Webinars don’t have to be a slide presentation snoozefest. In fact, they’re a great option for creating cost-effective content and…
9 elements of the perfect webinar slide template
In today’s digital economy, it’s easy for businesses to look dated quickly and out of sync with what’s “in.” If…
How to improve hospital communication
In the healthcare industry, direct and immediate communication between patients and hospital staff is essential. The health of patients can…
How to create a webinar email sequence + templates
You can’t really have a webinar without an audience. And in order to get an audience, you need to employ proper marketing…
How to build a successful B2B CX program
Every business worries about customer experience, but B2B businesses face a much harder challenge than B2C companies when it comes…
Higher education marketing: Crucial strategies & trends
According to the results of a survey conducted by the Chronicle of Higher Education, 55% of private colleges and 44% of public colleges didn’t meet…
University branding: How to build a brand that drives enrollment
Not too long ago, universities didn’t have much need for a strong brand. But as the market for funding, recognition,…
Nonprofit marketing: Strategies to grow your organization’s impact
When it comes to marketing, every team has its challenges. Amongst non-profit organizations, however, those challenges can be vast. Bound…
How to level-up your customer experience in banking
Financial institutions face their fair share of challenges when it comes to growing and retaining a happy, loyal customer base.…
How to create a channel partner enablement plan
Channel partners are a critical source of revenue for tech companies — but if businesses took a hard look at…
Mortgage marketing ideas for the new normal
The long tentacles of coronavirus have touched every aspect of our lives, and especially so for the mortgage industry. It’s…
How to build your non-profit brand
As a non-profit organization, your brand isn’t just a logo or text. It’s a symbol and a feeling — one…
Advertising tips for growing your brand
Advertising is more than just a brand function—it’s a valuable skill. Not all people have the talent, timing and savvy…
Strategies to improve speed to market
IWant It Now GIF from Iwantit GIFshttps://tenor.com/embed.js Welcome to a gluttonous world of instant gratification, one-day shipping, streaming on demand and fast…
Marketing effectiveness: How to measure marketing performance
Measuring marketing effectiveness and performance are the keys to your brand’s success. As tempting as it might be to chalk…
5 social media graphic design tips to boost your brand presence
Editor’s note: This post was updated July 24, 2020. If you’ve landed on this blog post, I don’t need to tell…
Best PowerPoint alternatives to create stunning presentations
Most companies provide ready-to-use software on their computers and one of the standard choices is the Microsoft Office suite. Because…
Brand storytelling examples: Lessons from brands large and small
We love a good yarn — and it turns out, consumers do too. The popularity of brands telling their stories…
Guide to content personalization
Not too long ago, frozen yogurt shops were popping up all over the place. You could create a delectable dessert…
How to create a market penetration strategy
Most companies strive for market penetration as soon as they enter a new market to launch a new product. The…
How to get your rebranding strategy right
When you think about Coca-Cola, what pops into your head — is it the taste? The fizziness? The dark caramel…
Real estate video marketing: The ultimate content marketing tool
If a single picture is worth a thousand words, then a video is worth an entire book. Buying or selling…
Words of wisdom from some of the best storytellers we know
The best storytellers know that a good story is more than telling romanticized tales about a life lived. Good storytelling…
Content marketing: The key to financial services marketing success
Content marketing within the financial services industry has been lagging for years now. Because of this, financial service firms need…
10 stats about employee engagement
In its simplest terms, employee engagement is the emotional commitment an employee has to the organization and its goals. Unlike…
What to post on Instagram: 6 Instagram post ideas to boost sales
If Instagram feels unavoidable these days, it’s because it is. The social media giant has over 1 billion monthly users and 90%…
Welcome to Inspiration Station — Quotes about marketing
Summoning creative inspiration can be a little like eating peanut butter on saltines while you’ve got cottonmouth. In other words:…
How to build an effective in-house agency
The lure of the hip advertising agency is becoming outdated as more creatives move in house to meet the demands…
How to write a marketing brief
A marketing brief is the blueprint that keeps your team aligned from the start of any marketing campaign, big or…
7 major trends for technology marketers
Top performers in the tech aren’t just taking content marketing more seriously, they’re being more creative with its uses. We’re…
How to tell a brand story that drives emotional connection
Storytelling has the incredible ability to connect people on a deep, emotional level. It brings us together as we feel…
The best storytelling podcasts
Telling the right story for your brand can connect you with customers and help your brand grow. But good storytelling,…
7 strategies for tech marketing
Many of the current tactics used by tech marketers are falling short of leading to sales. But here’s the thing,…
How to build a great employee experience
You’ve probably heard of the term “employee engagement” by now, but have you heard of employee experience? As more and…
Guest Post Hot Take: Does your content creation process really need to be data-driven?
Data-driven decision making has gained increasing importance in marketing over the past few years due to the high availability of…
How to successfully use storytelling in business
We tell stories every day. Whether it’s a quick ditty to a friend or a long anecdote to your grandchildren,…
Guide to content operations
As a marketing manager, you’ve got a content vision, and you’ve got a content strategy — and you know what…
How to Use Instagram Stories Strategically: A Quick Guide
When Instagram rolled out 24-hour Stories back in 2016, it became a sensation overnight. Almost eight years later, the feature…
Guide to banner ads
Digital advertising is a multi-billion dollar industry — and, as more and more people get on the web, it’s only getting…
9 social media trends to try
Life comes at you fast, and social media trends are no exception. Time spent online has ballooned in the last year,…
5 Tips on Building Brand Affinity on Facebook
There’s no denying it – Facebook isn’t the powerhouse of a social media platform it used to be back in…
How to promote your YouTube channel
Each month, over two billion users log in to their YouTube accounts. Needless to say, the site sees a pretty…
How to use Instagram for business
Instagram is one of the fastest-growing social media platforms, with over one billion monthly users spending up to an hour a…
20 Instagram story ideas
When Instagram rolled out Stories in 2016, it became a social media sensation. Since then, the use of Instagram stories…
How to create a successful YouTube channel
You might still think of YouTube as a place to watch cute cat videos, but in only 15 years, YouTube…
19 types of marketing collateral and how to use them
With most marketing conducted online, it shouldn’t surprise you the amount of content — also known as marketing collateral —…
Twitter marketing guide
With 330 million active users monthly, Twitter can be a goldmine for business marketing. Celebrities, journalists and politicians flock to this powerful…
How to write and format a white paper
White papers are popping up in marketing campaigns even outside the tech industry — and for good reason. In this…
Real estate recruiting: How to better attract and retain agents
No matter the circumstances, real estate brokerages should never stop or press pause on recruiting real estate agents. You simply…
Real estate branding: a comprehensive guide
Advancements in technology and the power of the internet have leveled the playing field for most, so the need for…
7 impressive content marketing examples
Real talk: Trying to find a strong content marketing example is like looking for a needle in a haystack, mostly…
Guide to relationship marketing
Looking for a quick guide to relationship marketing? You’ve come to the right place. If you’ve landed here, you’re most…
How to develop a content strategy
If you’re working in marketing, you need a content strategy plan. Full stop. Having a content strategy plan in place…
How to build an exceptional content team (with sales)
Your sales team wants to be off to the races. They want to close deals, make it rain and do…
Breaking down the college enrollment decline
If you’re in higher education, you’ve probably noticed things are getting tough out there for community colleges, public universities and…
The future of higher education
While the world faces unprecedented challenges and rapidly evolving technology, the future of higher education, in particular, appears to be…
College orientation ideas, activities and icebreakers
College orientation is an opportunity for incoming students to get their first glimpse of campus life. But it can also…
Drive pipeline with a better sales portal
You’ve invested in creating effective content, but is it reaching the people in your organization who need it the most?…
7 ways to boost sales effectiveness
Securing more sales may seem like the obvious way to increase sales revenue. However, as the old adage insists, more…
Developing a seamless nonprofit communications strategy
An effective communications strategy is crucial for any business, but it’s especially important for nonprofit organizations. There are a lot…
Ultimate guide to nonprofit fundraising
Nonprofit fundraising is the heart of every successful charitable organization. And it’s not just because fundraising is the primary income…
How to create engaging sales enablement content
Qualifying a lead is a multi-step process, and on average, it takes a minimum of six to eight touches. During…
Patient engagement tips and strategies
Patient engagement is touted in both healthcare marketing plans and clinical settings as a strategy to produce better health outcomes…
Generation Z college students have arrived. Here’s how colleges can adapt
Once upon a time, conversations about education revolved around the needs of millennials, but Generation Z college students have arrived…
Guide to customer enablement
Customer enablement sounds like a complicated marketing term, but it boils down to educating and empowering your customers with the…
How to create a nonprofit social media policy
Increasingly, social media platforms have become online communities that are central to the way users connect, spend, and socialize. Pew Research’s…
7 tips for running social media at a nonprofit
Have your organization’s social media platforms gone radio silent since the intern left? Welcome to the world of social media…
6 volunteer engagement strategies and ideas
Volunteers are the lifeblood of nonprofits. Their involvement can make or break your organization’s ability to make meaningful progress towards…
Healthcare social media marketing strategies that work
While other industries raced to embrace social media platforms to connect with customers and create loyal brand followings, healthcare social…
Top real estate brands: How well do consumers recall top real estate brand logos?
The real estate industry boasts some of the most iconic brands: Re/Max, Berkshire Hathaway and Coldwell Banker to name a…
March Madness 2022: Branding edition
Which Sweet 16 team has the most well-known brand? That’s the question we’ve set out to answer. As branding fanatics,…
Take your content to the next level with our latest release: advanced analytics
Brand and creative teams invest valuable time in designing, building, revising, and distributing content. Audience demand for relevant content requires…
The must-know metrics for content marketing effectiveness: move from output to outcomes
We all know content is the “fuel” for your business. The case is often made for consistency and connection with…
Sales operations: Your guide to success
Sales operations play a vital role in the efficiency and effectiveness of modern sales teams. More organizations are increasingly realizing…
Guide to product catalogs
Once upon a time, it seemed product catalogs, especially print versions, were headed towards the dustbin of history. While booming…
How to influence your organization with an effective collaboration strategy
How many times have you fallen victim to broken tools and processes simply because that is just the way it…
What is Brand Equity and How it Influences Your Content Strategy
The topic of brand equity has never been more relevant to us ,given that in July 2022, we took the risk of…
