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Content management software: A buyer's guide

Store, create and distribute content all in one place with the Marq brand templating platform.

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What is content management software?

What is content management software?

Content management software allows you to store, manage and create digital content for your business. The term CMS software encompasses a broad range of softwares—including web content management systems like WordPress, digital asset management solutions, and content creation solutions.

3 benefits of content management



Online content management software helps your employees to create stunning and consistent content using templates you’ve already set up. CMS can also streamline your marketing process as all of your content is easy to make, edit and publish.



Your team can work together in real-time on documents and other content stored in your content management system software. With all of your assets and tools stored in the cloud, you and your employees can collaborate from any computer at any time.



With enterprise content management software, you have full control over which content your employees can edit. You can set up a content creation process that best fits your business’s workflow and gives you the final say in what can be published.

Where current processes fall short

Often, businesses have their digital assets saved in different places, using technology that’s difficult for employees to master. This causes scattered and inefficient management of website resources and other marketing materials—which leads to a confusing and unprofessional experience for users.

Simplify with a brand templating platform

Simplify with a brand templating platform

With expanding marketing channels, organizations are struggling to create enough professional, personalized content for their audiences. This is why hundreds of software programs exist to help organizations store, manage, create and share their content. Unfortunately, most organizations have to combine multiple softwares to accomplish this. But with a brand templating platform, the chaos is quieted as your team can easily create, store and distribute branded assets in one convenient location.


Why use Marq for content management?



Give yourself and your team the freedom to work on projects together in real-time. By storing your marketing assets on the cloud, you’ll have access to them whenever you need them.


Lockable templates

Using lockable templates empowers your employees to get creative without going off-brand. Brand managers can lock down certain elements in their templates to guarantee the quality of customized materials.



Collaboration is the key to successful marketing campaigns. With real-time chat and comment features, your team can effectively communicate and create stunning content together.


Anyone can become a designer using our simple drag-and-drop design solution. The program is intuitive and doesn’t require any previous design or software knowledge to create beautiful designs.


Easy design tool

Anyone can become a designer using our simple drag-and-drop design solution. The program is intuitive and doesn’t require any previous design or software knowledge to create beautiful designs.



Connect with your preferred distribution channels to easily publish and share branded content with your audience. Upload designs from Adobe InDesign (a Beta feature) to create templates, then share those designs to your website, social media pages, marketing automation tools or our printing service.

Who to pair with Marq?

Marq integrates with many excellent tools, and we’re continuing to develop more integrations. Below are some web content management and content distribution softwares that partner well with Marq and have excellent reviews from users.

Constant Contact

Constant Contact is an email marketing platform that offers mobile-optimized email templates, contact segmentation and analytics. Create your branded content in Marq, then embed a thumbnail of your document in your email program of choice.


Brandfolder is a simple DAM solution. This platform helps companies save time with an intuitive and user-friendly interface that makes creating, sharing and collaborating painless.


Buffer is a social media management platform that allows you to manage all of your social accounts in once place. Create your document in Marq, and click share to schedule your content across your social networks.

How it works

  • Your templates, your way

    Explore our vast library of professionally designed templates, or simply create your own from scratch. You can even upload your existing Adobe InDesign files and convert them into Marq templates. Easily create business cards, flyers, brochures, social media posts (the list goes on) on our cloud-based editor.

  • Protect your brand from rogue content

    Lock down branded elements of your templates to ensure the brand stays protected after it reaches the hands of team members. Your brand's logos, images, fonts, and colors can all be stored in the Marq editor for easy access. 

  • Localize the look

    Define your preferred user permissions, then let team members collaborate on cloud-based templates in real time. They’ll be able to customize marketing collateral themselves without disrupting the brand or requiring the help of a designer. Toggle our Review & Approve feature on and off for added control.

  • Deliver & share anywhere

    Users can publish digital copies of their documents, share them directly to social media, order prints and even deliver direct mail to clients. This can all be done straight from the Marq editor, too.


"[Marq] makes it easy for people to create their own content without having to impact my department too much. They get what they need without us having to worry about them going off brand."

— Beth Hayes

Head of Marketing
University of Gloucestershire

Additional information

Who uses content management systems?

Any creative director or manager of an organization will find their workflow improved with a content management system. Truthfully, you are probably already using a simplified CMS for your organization. Google Drive, Dropbox, and other apps that allow you to store your brand assets or manage your marketing process are all a form of CMS. As you create more content, adding members to your team and using more channels to reach your audience, you will find that your business needs a platform (like Marq) where you can store your content and give easy access to your employees.

Embrace mobile teams

Your workers no longer work 9 to 5 at the office. They log in from home, on the train, or from their remote office. They check-in after hours and handle customer requests at all hours. In order to support a flexible workforce, your team needs to be able to access content from where they are and have the flexibility to create content quickly as needed. Six-week waiting periods from the creative team and extensive approval processes must be replaced with a content creation process that is both democratized and well-controlled.

Acheive brand consistency

Your brand is what people remember about your company. All of your marketing touch points and communications with your audience culminate in your brand identity. For your brand to be strong, there has to be consistency in the messages you send to your audience. Many brand consistency challenges arise when employees don’t have access to brand assets and have no boundaries for their designs. With template-locking features, brand assets and user controls, your employees will be empowered to create better content that’s consistent with your brand. In turn, your brand will become stronger and more recognizable to the market.

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